Ashwin K. Sabu

Business Development Executive

Dammam, Eastern, Saudi Arabia6 yrs 1 mo experience

Highly Stable

Key Highlights

Proven track record in B2B sales strategies.
Expert in building high-performance sales teams.
Innovative thinker with a knack for market expansion.

Stackforce AI infers this person is a Sales and Marketing leader in the SaaS industry.

Contact

Skills

Core Skills

Go-to-market StrategyValue SellingDeveloping New Markets

Other Skills

Ability to Conduct Highly Customized OutreachAccount-Based MarketingCRMClient RelationsCold CallingConsultative SellingCreative Problem SolvingCustomer Relationship Management (CRM)Digital MarketingGritInvestment StrategiesMarket DevelopmentMulti-channel AutomationNegotiationOrganizational Leadership

About

As a Sales & Marketing leader, I thrive on turning ambitious strategies into tangible results. My approach? Building high-performance teams and streamlining processes to drive success. Off the clock, you'll find me analysing cricket matches or experimenting in the kitchen. This curiosity isn't just for fun - it's my edge in spotting unique business opportunities. I have a knack for understanding people's decision-making, helping me craft marketing and sales strategies that truly resonate. Whether I'm engaging with clients or leading teams, I focus on building strong connections that lead to success. Looking for someone who can innovate, deliver results, and enjoy the journey? Let's connect and turn bold ideas into impressive achievements. Open to discussing anything B2B, D2C and Sales Engagement.

Experience

Ziplyne

Enterprise Account Executive

Jan 2025 – Present · 1 yr 2 mos · Remote

Built complete outbound infrastructure, including SDR tech stack, parallel dialer setup, and multi-channel automation workflows
Authored enterprise sales playbook and go-to-market strategy targeting companies with 1000+ employees
Defined ICPs across Finance, Healthcare, Retail, Government, and Tech verticals (Workday, SAP, Salesforce, Coupa)
Managed full-cycle enterprise deals ($50K–$200K ACV) from cold outreach to pipeline.
Developed SDR onboarding curriculum, cutting ramp time by 50%
Improved pilot-to-close conversion by collaborating with Product and Customer Success teams
Doubled meeting booking rates through strategic messaging and outreach experimentation

Creative Problem SolvingCustomer Relationship Management (CRM)Developing New MarketsCold CallingConsultative SellingNegotiation+9

Spendflo

2 roles

GTM- Sales and Enablement (EU/UK)

Promoted

Jan 2023 – Nov 2024 · 1 yr 10 mos · India · Hybrid

Developed EU/UK SMB strategy, achieving 100% target attainment
Designed a Signal-Led Outbound Playbook, increasing UK conversions by 40%
Built SDR enablement programs, halving new hire ramp-up times
Implemented ABM for the top 50 accounts, resulting in 30% higher engagement
Spearheaded a 'deal desk' that increased qualified leads by 60%
Generated £800K pipeline using a multi-channel strategy

Value SellingGo-to-Market StrategyNegotiationCreative Problem Solving

Sales Development Representative (India)

Sep 2022 – Jun 2024 · 1 yr 9 mos · India · Hybrid

Achieved 138% of sales quota in Q4 by optimizing outbound prospecting and market segmentation
Built GTM and ICP strategies for SMB customers in APAC using usage-based pricing models
Maintained the highest conversion rate (85%) across all regions
Localized and adapted the best sales practices from India to the APAC expansion

Creative Problem Solving

Skit

Sales Business Development (U.S. Market)

Dec 2021 – Oct 2022 · 10 mos · Bangalore Urban, Karnataka, India

Established US presence via vertical-specific prospecting across Conversational AI markets
Achieved 70% YoY growth in US lead generation
Contributed £120K ARR by building cross-vertical, multi-channel sales campaigns
Laid strategic foundation for future US expansion efforts

Developing New MarketsCustomer Relationship Management (CRM)Cold CallingConsultative SellingCreative Problem Solving

Dyson

Demo/Sales expert

Oct 2019 – Nov 2021 · 2 yrs 1 mo · Chennai Area, India

Managed high-value accounts and third-party retail partners across South Indian metro cities
Achieved the highest target of INR 6 Cr through aggressive sales planning
Opened 8+ new retail outlets and demo stores across Bangalore, Chennai, and Cochin
Led rollout of Dyson’s distribution model for the Chennai region during COVID-19

Creative Problem Solving

Slice

Campus Ambassador

Jan 2018 – Feb 2019 · 1 yr 1 mo · Chennai Area, India

Identified and researched to Gain in-depth knowledge of identifying target audience to distribute marketing content for expanding brand presence.
Executed various Student oriented marketing campaigns on campus to increase student enrolment and retention.

National contracting company

Project Intern

Jun 2017 – Jul 2017 · 1 mo · Kochi, Kerala, India

Proficient Automation & Controls Pvt. Ltd is a company specializing in PLC Automation and during my internship here I could learn the installation of PLC and the working of a Siemens PLC, the usage of it in a major project, and its economic Benefits were learned.
Was able to have a deeper look into the onsite usage of a PLC and how it performs the heavy relay switching tasks.