Oct 2024 – Aug 2025 · 10 mos · Remote

• Drive activation, adoption, and monetization for Wishlist Plus through strategic onboarding, engagement, and revenue growth initiatives
• Grew free-to-paid conversions by 167% (from 30 to 80 merchants/month) by launching
• targeted upgrade campaigns, value-led communication, and quota-triggered emails.
• Drove adoption of new features (Smart Save, Customer Accounts) from 0 to 1000+ active users in 8 weeks through targeted messaging and partner-led education.
• Re-architected the lifecycle email stack using Mantle, resulting in faster campaign deployment.
• Produced help docs, tutorials, landing pages, and product collateral to enable self-service, drive adoption, and reduce support ticket volume.

Aug 2023 – Oct 2024 · 1 yr 2 mos · Bengaluru, Karnataka, India

• Acquisition Impact: Manage and optimize key components of the website that drive user engagement and trial sign-ups.
• Activation Enhancement: Dive deep into user behavior data to uncover trends and patterns leading to drop-offs in the activation journey. Use these insights to guide the development of features and enhancements that drive user engagement, reduce churn, and boost customer lifetime value.
• Conversion Optimization: Assessing feature accessibility and user satisfaction within our trial plans, while developing and implementing strategies to enhance customer willingness to pay and increase conversion rates to paid plans.

Oct 2022 – Jul 2023 · 9 mos · Bengaluru, Karnataka, India

• Product activation: Aligned customer feedback, user behavior analysis, and value proposition to design a simplified first-user journey to reach aha moment faster
• Homepage revamp: Used positioning and messaging analysis to rework on the homepage to align on the needs of ideal customer persona, the product, and market analysis.
• Landing page optimization: Used detailed audience analysis to design wireframes and write user-centric copies for landing pages, and track key metrics like traffic, number of trials, and demos pre- and post-optimization.
• Positioning & Messaging: Designed P&M framework for landing page creation through stakeholder alignment, ideal customer profiling, and competitive analysis.

Feb 2022 – Sep 2022 · 7 mos

• Collaborate with Product, Design, Development, and CX teams for product enhancement projects (like notifications, Service Yearbook, Microsoft Teams Integration, Vantage Pulse, Dashboard).
• Collaborated with product, sales and design team to develop sales enablement documents and product demos.
• Create customized marketing materials with effective messaging and positioning to increase product awareness.
• Cross-Functional Collaboration with product and marketing teams to develop product positioning, messaging and value proposition that resonate with our target buyer personas.
• Worked on Google Analytics and VWO to test if messaging frameworks contributed to acquisition, conversion, or retention, and validate hypotheses related to user behavior inside the product.
• Coordinated with the Demand Generation team to roll out programs and content under GTM Strategy.
• Planned the launches of new products and releases of existing products, and manage the cross-functional implementation of the plan.
• Achievements
• Star Performer of the Month: June 2022.

Apr 2021 – Feb 2022 · 10 mos

• Perform basic keyword research using marketing tools like Semrush and Ahrefs.
• Utilized exceptional writing, editing and proofreading skills to produce 30+ high-quality blogs.
• Edited and proofread content to confirm proper grammar, quality and consistency with brand.
• Repurposed and optimized existing blog content for improved search result rankings with targeted SEO strategy.
• Wrote copy for company website, adhering to employers' overarching brand identity and personality.
• Wrote social media outreach posts on both informational and promotional topics.
• Conducted research to identify audience demographics, incorporating collected data into future copy.
• Achievements: Star Performer of the Month, Sept 2021

Feb 2021 – Jan 2022 · 11 mos

• I wrote SEO-strong blogs on the niche of Human Resources, Customer Experience, and Corporate Wellness.

Aug 2020 – Oct 2020 · 2 mos

• Wrote video scripts for engaging videos on Facebook and Youtube. (https://www.facebook.com/watch/nasdaily/328934865024623/)
• Organized material to research and brainstorm to determine new topics and stories for engaging videos.
• Conducted interviews with individuals and companies to capture stories and write engaging video scripts.
• Researched and wrote video scripts for client branding videos and daily news stories. (https://www.facebook.com/nasnewsasia/videos)

May 2017 – Mar 2018 · 10 mos · Jorhat, India

• Collaborated with teams to define, strategize, and implement strategies to ensure SBM program objectives.
• Created and developed detailed work plans to meet information, communication, and education (IEC) priorities. -Prepared presentations to explain progress, new initiatives, and improvements of programs.
• Developed and updated tracking spreadsheets for program monitoring and reporting.
• Conduct interviews with beneficiaries and document success stories.