Mamun R.

Digital Marketing Specialist

Bengaluru, Karnataka, India9 yrs 6 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Increased product adoption by 25% through innovative campaigns.
  • Drove 40% uplift in qualified leads with targeted initiatives.
  • Contributed to marketing strategies for major global brands.
Stackforce AI infers this person is a B2B marketing expert with a strong focus on Fintech and SaaS industries.

Contact

Skills

Core Skills

Go-to-market (gtm) StrategyDemand GenerationGo-to-market StrategyAccount-based Marketing (abm)

Other Skills

Account-Based MarketingAdobe OmnitureCampaign ManagementCollateral DevelopmentCommunicationContent DevelopmentContent StrategiesCross-Functional CollaborationCustomer Advocacy EventsCustomer ExperienceCustomer Relationship Management (CRM)Data AnalysisData Analysis & InsightsData AnalyticsData Management

About

Marketing is about stories, strategies, and measurable success. I bring over 10 years of experience in B2B marketing, helping global enterprises elevate their brand presence, drive demand generation, and increase revenue growth. From leading go-to-market strategies to implementing account-based marketing (ABM) campaigns, I thrive on crafting narratives that resonate and deliver results. At Finastra, I’ve: ✨ Increased product adoption by 25% through innovative product campaigns. ✨ Driven 40% uplift in qualified leads with targeted initiatives. ✨ Boosted event attendance by 30% through omnichannel strategies. My expertise lies in: ⚡ Building ROI-driven marketing campaigns. ⚡ Collaborating cross-functionally to accelerate pipelines. ⚡ Leveraging tools like HubSpot, Salesforce, Eloqua, and Tableau for data-backed decision-making. I’ve had the privilege to contribute to marketing strategies for major financial institutions, SaaS leaders, and entertainment giants like Netflix and Universal Pictures—aligning messaging, executing ABM frameworks, and streamlining campaign cycles to deliver impact faster. For me, marketing is as much about understanding the customer as it is about creativity and execution. 📊 Let’s connect if you’re passionate about making marketing strategies smarter, scalable, and sales-driven. What’s your biggest marketing challenge today? Let’s discuss. 💬

Experience

9 yrs 6 mos
Total Experience
1 yr 4 mos
Average Tenure
2 yrs 9 mos
Current Experience

Finastra

Field Marketing Lead - Middle East, Africa and Asia Pacific (MAAP)

Jul 2023Present · 2 yrs 9 mos · Bengaluru, Karnataka, India · Remote

  • Own and execute marketing strategy and GTM plans for the corporate banking portfolio across the MAAP region.
  • Designed lead generation initiatives, driving a 40% uplift in qualified leads and enhancing pipeline growth.
  • Orchestrated omnichannel marketing campaigns, resulting in a 30% increase in event attendance, boosting brand visibility.
  • Collaborate closely with cross-functional teams to align strategies with revenue goals and market demands.
Lead GenerationAccount-Based Marketing (ABM)Omnichannel MarketingCross-Functional CollaborationGo-to-Market (GTM) StrategyDemand Generation

Infosys

Senior Associate Marketing Manager

May 2022Feb 2023 · 9 mos · Bengaluru, Karnataka, India · Hybrid

  • Developed global marketing strategies and GTM plans for the Mortgages and Cards & Payments verticals.
  • Influenced a high-value $80M deal with ING Bank through a targeted multi-channel integrated campaign.
  • Spearheaded partner engagement initiatives, generating 8% incremental revenue growth.
  • Delivered monthly performance metrics and ROI insights (valued at $10M) to leadership, utilizing Salesforce analytics.
  • Designed product messaging, value propositions, and comprehensive content strategies to align with customer research and market insights.
  • Implemented performance dashboards, reducing time spent on data analysis by 30%.
  • Produced 10+ collateral, including whitepapers, pitch decks, case studies, and battle cards to support sales initiatives.
Marketing AutomationCampaign ManagementPerformance MetricsContent StrategiesGo-to-Market StrategyDemand Generation

Indee

Product Marketing Manager

Sep 2021May 2022 · 8 mos · Bengaluru, Karnataka, India

  • Led ABM strategies for clients such as Netflix and Universal Pictures, securing $1.6M in TCV.
  • Executed email campaigns targeting 50,000+ prospects, increasing adoption rates by 30%.
  • Established marketing automation frameworks in HubSpot, streamlining campaign deployment cycles to 2 days.
Marketing AutomationEmail CampaignsAccount-Based MarketingAccount-Based Marketing (ABM)Demand Generation

Informatica

Product Marketing - Data Engineering

Dec 2020Aug 2021 · 8 mos · Bengaluru, Karnataka, India

  • Executed GTM and messaging strategies for cloud data warehouse and data lake product portfolios.
  • Drove 20% net new business growth through targeted advocacy events like customer roundtables and leadership boards.
  • Collaborated with executive leadership to analyze quarterly sales data, producing actionable insights and marketing plans.
  • Authored 12+ collateral pieces, including datasheets, solution briefs, and thought leadership content on technical products.
GTM StrategiesCustomer Advocacy EventsCollateral DevelopmentGo-to-Market StrategyDemand Generation

Infosys

2 roles

Associate Marketing Manager

Promoted

Jul 2019Nov 2020 · 1 yr 4 mos

  • Delivered 32% CAGR growth in the revenue pipeline (from $10M to $23M) through strategic GTM initiatives.
  • Implemented ABM programs for UBS and HSBC, achieving 20% upsell and 15% cross-sell growth, with a pipeline of $15M.
Account-Based MarketingGTM InitiativesRevenue Pipeline GrowthGo-to-Market StrategyDemand Generation

Marketing Executive

Aug 2017Jun 2019 · 1 yr 10 mos

Marketing AutomationSocial Media MarketingLead Generation

Shopclues

Summer Intern

Apr 2016May 2016 · 1 mo · Gurugram, Haryana, India · On-site

  • Driving sales through maintaining catalogue hygiene, thereby contributing to sales and better conversions. Some of the areas covered:
  • Category Navigation
  • Spell Check regularization
  • Leaf Tagging Correction
  • Leaf category consolidation as per competitive mapping
  • Creative Promotional Ideas
  • Boost Indexing management across CLPs
  • Optimum utilization of all real estate properties
  • Merchant Grooming
Retail Category ManagementData AnalysisAdobe Omniture

Altisource

Software Engineer

May 2014Jun 2015 · 1 yr 1 mo · Bangalore · On-site

  • • Resolved critical technical issues for 100+ customers, boosting overall productivity by 20%.
Customer Experience

Fidelity investments

Associate Software Engineer

Sep 2011May 2014 · 2 yrs 8 mos · Bangalore

  • • Automated customer-facing operations and reporting processes, enhancing user experience and satisfaction by 22%.
Customer Experience

Airtel

Trainee

Jan 2011Jun 2011 · 5 mos · Gurugram, Haryana, India

  • Worked on a 2G GSM Planning project

Education

IMI Delhi

Master of Business Administration - MBA — Marketing

Shobhit University

Bachelor of Technology - BTech — Computer Science

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