Anna Borbotko

Partnerships Manager

Amsterdam, North Holland, Netherlands8 yrs experience

Most Likely To SwitchAI ML Practitioner

Key Highlights

Built TomTom's first sales enablement organization.
Led AI-driven initiatives to enhance sales processes.
Recognized as a Top 100 Product Marketing Influencer.

Stackforce AI infers this person is a B2B Tech Product Marketing Leader with a focus on AI-driven strategies.

Contact

Skills

Core Skills

Sales EnablementGtm StrategyProduct MarketingEntrepreneurshipProgram ManagementTransformation Management

Other Skills

ABMAI AgentsAI for GTMAI-driven content systemsAnalyticsArtificial Intelligence (AI)B2B MarketingBusiness StrategyBuyer enablementCampaign ManagementChange ManagementCommunicationsCompetitive IntelligenceContent MarketingContent Strategy

About

I build go-to-market systems that connect Product, Marketing, and Sales into one growth engine. For the past 9 years in B2B tech, I’ve led global product marketing and enablement functions: from launching APIs and enterprise platforms to building TomTom’s first sales enablement organization serving 150+ sellers and partners across 5 industries. My focus: making complex solutions simple to sell and buy. I design GTM playbooks and enablement systems that drive measurable revenue impact, sales confidence, and buyer engagement. Today, I’m exploring how AI can make GTM and enablement smarter, not by replacing people, but by creating better systems for them to perform at their best. What I bring: - GTM strategy and cross-functional leadership - Product marketing and storytelling that drives adoption - Sales enablement frameworks that scale globally - Deep curiosity about how AI reshapes commercial excellence Recognitions: 🏆 Top 100 Product Marketing Influencers (2024) Let’s connect: I share insights on GTM strategy, enablement leadership, and AI for go-to-market via my newsletter Lines & Leaps.

Experience

Tomtom

3 roles

Sales Enablement Lead (B2B)

Promoted

Jul 2023 – Present · 2 yrs 8 mos

Built and scaled TomTom’s first enablement org; established playbooks, analytics, and AI-driven content systems.
Designed enablement programs improving win rate and onboarding efficiency across 150+ sellers & partner ecosystem
Currently leading AI-driven enablement initiatives to reduce information overload and accelerate deal preparation.

Sales EnablementAI-driven content systemsAnalyticsPlaybooksGTM Strategy

Product Marketing Lead

Jan 2022 – Jul 2023 · 1 yr 6 mos

Led team of regional PMMs across APAC, NAM, and EMEA to build localized GTM playbooks aligned to market revenue targets.
Oversaw product positioning, messaging, and field enablement for enterprise solutions and APIs.
Partnered with Sales and Product to strengthen narrative consistency and adoption metrics.

Product PositioningMessagingField EnablementProduct MarketingGTM Strategy

Senior Product Marketing Manager

Jun 2020 – Jan 2022 · 1 yr 7 mos

Repositioned product categories and built outreach systems generating new enterprise pipeline.
Created a global customer feedback system to inform roadmap priorities and improve satisfaction metrics.

Customer Feedback SystemsOutreach SystemsPipeline GenerationProduct MarketingGTM Strategy

Dinology

Founder

May 2019 – May 2020 · 1 yr · Amsterdam Area, Netherlands

Bootstrapped a retail & restaurant startup focused on helping business owners with customer acquisition, business growth and marketing strategy,
Sunset the business after 18 months.
Learned hands-on about product-market fit, GTM validation and growth loops.

Customer AcquisitionMarketing StrategyProduct-Market FitEntrepreneurshipGTM Strategy

Edia - create smart content that saves you costs and drives more revenue.

Growth & Product Marketing Manager

Jul 2018 – Dec 2019 · 1 yr 5 mos · Amsterdam Area, Netherlands · On-site

Led growth and go-to-market for an AI-driven education startup
Built growth loops through content, onboarding, and partnerships and community (acquired 2k community members)
Collaborated with product and engineering to refine positioning and boost activation.
Supported founders on pricing, investor & sales collateral, and partnership strategy.

Growth LoopsContent StrategyPartnershipsProduct MarketingGTM Strategy

Veon

2 roles

Transformation Program Manager

Sep 2017 – Jul 2018 · 10 mos · Amsterdam Area, Netherlands

Led communications and change management for a multimillion-dollar transformation program across 12 markets (Europe, Africa & CIS).
Drove employee engagement +20% and delivered 70% annual savings by digitizing legacy processes.

Change ManagementCommunicationsEmployee EngagementProgram ManagementTransformation Management