Declan Mulkeen

CEO

Madrid, Community of Madrid, Spain29 yrs 2 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 20 years of CMO experience in B2B marketing.
Expert in Account-based Marketing strategies.
Host of a leading podcast on B2B Marketing.

Stackforce AI infers this person is a B2B Marketing expert with a focus on Account-based Marketing strategies.

Contact

Skills

Core Skills

Account-based MarketingB2b MarketingMarketing StrategyB2b TrainingSales & Marketing

Other Skills

ABMAccount ManagementB2BBrand AwarenessBusiness DevelopmentBusiness StrategyCRMCRM IntegrationConsultancyConsultingContent MarketingCustomer AcquisitionDatabase ManagementDemand GenerationDigital Marketing

About

Struggling to align Sales and Marketing? Or trying to turn Account-based marketing into your growth engine? These are the challenges I help solve every day as the CMO of strategicabm, a pure-play ABM Agency. At strategicabm, we specialize in creating full-funnel ABM strategies for B2B tech companies. Whether it’s refining ICPs, selecting high-value accounts, or executing personalized campaigns, we help businesses grow by winning, growing, and retaining the accounts that matter most. With over 20 years of experience as a CMO in Professional Services and EdTech, I’ve led ventures from start-up to industry leader, delivering measurable results along the way. Now, I work to share insights on ABM and build meaningful relationships with clients who want to take their marketing to the next level. We create some great ABM content to help you learn what good ABM looks like. Let's talk ABM podcast: https://hubs.la/Q02_2T3d0 DashDot magazine: https://hubs.la/Q02_2T8w0 ABM under the hood podcast: https://hubs.la/Q02_2T9f0 Want to connect? Let’s make ABM work for your business. 📧 Email: declan@strategicabm.com 🌐 Website: strategicabm.com

Experience

Cmo council

Member

Mar 2024 – Present · 2 yrs · Remote

Declan mulkeen

Founder

Jan 2024 – Present · 2 yrs 2 mos

Exit five

Member

Nov 2021 – Present · 4 yrs 4 mos

Peak community

Member

May 2021 – Present · 4 yrs 10 mos

Peak Community is an invite-only private community of the best marketers and marketing leaders to connect with, learn from, and get 1% better each week.

Let's talk abm podcast

Podcast Host

Mar 2020 – Present · 6 yrs · Madrid, Community of Madrid, Spain

The #1 podcast for B2B Marketing and Sales professionals looking to learn more about Account-based Marketing. Each episode sees me interview leading Account-based Marketing practitioners to share their success stories (and learnings) with the podcast audience. Subscribe now on your favourite podcast platform!

PodcastingB2B MarketingSalesAccount-based Marketing

Strategicabm

CMO

May 2019 – Present · 6 yrs 10 mos · Madrid Area, Spain · Remote

I'm the CMO of one of the fastest growing Account-based Marketing agencies! My job? To build the brand and drive demand AND shine a light on what GOOD ABM is.

ABMB2B MarketingMarketing StrategyDigital MarketingSalesAccount-based Marketing

Learnlight

Marketing Director

Apr 2017 – Apr 2019 · 2 yrs · Madrid Area, Spain

I defined and drove Learnlight’s global marketing strategy and oversaw a team to execute highly effective and integrated local and international marketing campaigns, programs and partnerships to drive brand awareness, demand generation and revenue growth of this leading EdTech company.
I'm immensely proud of what we achieved in such a short space of time following the merger of Communicaid with Training Express. From a standing start we became a global name in corporate language and cultural training and created a brand that has gone on to grow and grow.

Marketing StrategyDemand GenerationBrand Awareness

Communicaid

2 roles

Marketing Director

Promoted

Jan 2004 – Mar 2017 · 13 yrs 2 mos

As an Executive Director and Board Member, I formed part of the leadership team that transformed Communicaid into a global leader in the B2B training and consultancy space with FTSE 100 and FORTUNE 500 clients in more than 60 countries. We successfully sold the business to Learnlight in early 2017.

B2B TrainingConsultancyMarketing Strategy

Director of Sales & Marketing

Jul 2000 – Dec 2003 · 3 yrs 5 mos

I was responsible for a team of 10 sales and marketing professionals. During my tenure I won several major global tenders and implemented a digital marketing strategy that positioned Communicaid as the leading provider of training and coaching solutions in its sector.

Sales ManagementDigital MarketingSales & Marketing