Nishant .

Business Development Executive

Delhi, India8 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

5+ years in Sales and Marketing roles
Expert in Marketing Automation and CRM
Proven track record in revenue growth and market development

Stackforce AI infers this person is a Sales and Marketing professional with expertise in MarTech and B2B market development.

Contact

Skills

Core Skills

Marketing AutomationCrmSales ManagementMarket DevelopmentKey Account ManagementFinancial AnalysisBusiness Development

Other Skills

Account ManagementAnalyticsBusiness-to-Business (B2B)CRM ManagementChannel Partner ManagementCommunicationCredit RiskCustomer Relationship Management (CRM)Data AnalysisDemand PlanningDigital MarketingDistributionDistributor ManagementEmail CampaignsEmail Marketing

About

MBA from FORE School of Management in Marketing & Finance. Having 5+ years of work ex. in Sales & Marketing domain. Keen & active learner, open to new learnings & challenges. Adept at analyzing problems and developing solutions. Experienced in Business Development, Channel Management, Key Account Management, Demand Generation, Stakeholder Management, CRM & Marketing Automation

Experience

8 yrs 3 mos

Total Experience

2 yrs

Average Tenure

5 yrs 1 mo

Current Experience

Hclsoftware

Senior Associate

Mar 2021 – Present · 5 yrs 1 mo · Noida, Uttar Pradesh, India

Marketing Automation Specialist for HCL UNICA CoE. Working extensively on Unica Campaign and Unica Deliver Module, and having primary knowledge of other UNICA modules such as Journey, Plan and Interact.
Key Working Deliverables include :
1. Design, build, and execute E2E marketing email campaigns using HCL Unica software in a timely and error-free manner
2. Develop, and execute nurture campaigns, including setting up the campaign flow and creating automated messages
3. Design, build, and execute email campaigns using HCL Unica's Deliver module, including the creation of responsive email templates using Message Editor and Quickbuilder tools
4. Create Strategic segments by working on Sessions and Utilize data from multiple sources to segment and target audiences for campaigns
5. Collaborate with cross-functional teams, including marketing, sales, and CRM team, to ensure that campaigns align with overall business objectives
6. Monitor and analyse campaign performance to identify areas for improvement and make data-driven decisions and providing the appropriate reports availability to the Stakeholders
7. Work on creating and testing landing pages and enabling lead flow from Unica to CRM
8. Ability to create and manage A/B and multivariate testing
9. Create Weekly Lead reports for the Leadership group

HCL UnicaMarketing AutomationEmail CampaignsData AnalysisCRM

Varun beverages limited

Area Sales Manager

Oct 2019 – Oct 2020 · 1 yr · Ghaziabad, Uttar Pradesh, India

1. Handled annual revenue of Rs 40 cr by Monitoring a team of 8 CEs and 20 PSRs directly reporting under me
2. Accomplished adding 2 new Distributors & 40 spokes as part of Go To Market (GTM) Strategy
3. Constant delivery of Secondary Value Targets by developing market in the assigned territory; Growing brand Sting by 300 % Y-o-Y
4. GTM strategy planning and execution
5. Dreveloping sales strategy which includes sales volume & growth projection, product mix split and promotional activities for entire product mix
6. Coach CEs through Work-with and One on One Training
7. Monitoring & analyzing KPI reports for driving tertiary sale by using the Sales Automation tool- SAMNA
8. Increase the Unique SKU count in the outlet and ensure chilled Product range availability
9. Conduct periodic Distributor health check to identify and trouble shoot issues for effective Distributor Management

Sales StrategyMarket DevelopmentDistributor ManagementKPI AnalysisSales Management

Asahi india glass limited (ais)

Key Account Manager

May 2018 – Sep 2019 · 1 yr 4 mos · Ranchi, Jharkhand, India

1. Generated 70+ Projects in the CRM pipeline worth 2 lacs sqm of glass; on boarded new Processors & Fabricators
2. Building Strong Sales Pipeline & Sales Funnel with the use of CRM; worked on Lead Generation, Demand Generation and Sales Enablement
3.Liaising with Key Influencers (Architects, Builders, Civil Contractors, Fabricators, Glass Processors etc)
4.Problem solving and solution provider to end customer- Suggesting the appropriate glasses best suited for his needs
5.Providing Quotations, maintaining customer profile in CRM and using CRM tool management for creating analytical reports for existing and potential customers
6.Follow up with Back-end Team and Plant Team about processing of order and Coordinating with Logistics Team to get order delivered at Site
7.Payment collections, Account Reconciliation and closing up the orders
8.Driving the BTL activities by conducting seminars, events, technical presentations and wide range of Promotional acitivities

CRM ManagementLead GenerationSales Pipeline DevelopmentKey Account ManagementSales Management

Birla sun life insurance

Summer Internship

Apr 2017 – Jun 2017 · 2 mos · New Delhi Area, India

Carried out Equity Research on Indian Cement Sector with the following objectives:
1.To identify the main growth drivers of the cement sector and the recent development
2.To study some of the major players in Indian Cement Industry which have some good potential investment prospects
3.To analyze the various stocks of the Cement Sector by doing Fundamental and Technical Analysis
4.To recommend which stocks to invest in based on the analysis carried out

Equity ResearchFinancial Analysis

Grindwel norton limited

Business Development Engineer

Jul 2013 – May 2014 · 10 mos · Ludhiana Area, India

1.Achieving Sales target for the territory assigned by generating annual revenue of Rs 5 cr
2.Demand Planning & Sales Forecasting
3.Channel Partner Management- identifying issues impacting their performance, prioritizing partner sales activities and developing business through them
4.Market Intelligence- tapping into the market about competitor's price and products
5.Business Development-promoting wide range of industrial abrasives catering to wide range of customers, distributors and retailers
6.Customer Complaint Handling and conducting technical trials

Sales Target AchievementDemand PlanningChannel Partner ManagementBusiness Development