Archana Vohra

CEO

Gurgaon, Haryana, India25 yrs experience
Highly Stable

Key Highlights

  • Over 26 years of experience in digital business scaling
  • Led monetization strategies for major tech platforms
  • Expert in cross-functional team leadership and growth marketing
Stackforce AI infers this person is a seasoned leader in Digital Marketing and E-commerce with extensive experience in monetization strategies.

Contact

LinkedIn

Skills

Core Skills

Cross-functional Team LeadershipGrowth MarketingBusiness DevelopmentOperations Management

Other Skills

AdvertisingBenchmarkingBusiness InsightsCommunicationCustomer First ApproachDigital MarketingGlobal TeamsHire and Develop the bestIntegrated Monetisation StrategyManaging Enterprise Account RelationshipsMarket ResearchNegotiationNew Business DevelopmentOperationsP&L Management

About

Over 26 years of experience in Building and Scaling Digital/Tech first Businesses and Platforms Sectoral Breadth: Social, Payments, E-Commerce, Loyalty, Video, Entertainment, Mail and News Areas of expertise • Defining Long Term Profitable Product , Engagement and Audience strategies • Cross domain expertise and Learnings (Payments, Ad Monetisation, News, Video, Ecommerce, Entertainment, Lifestyle, Loyalty, E-Mail & Social) • Leading large Cross functional Teams to deliver Inorganic growth (Product, Program, Sales, Partnerships UI & UX, Technology and Content) • Structuring Ad, Subscription and Fee Monetisation for Tech and Media Orgs across Enterprise and Growth accounts Key skills: • $B+ P&L Management • Integrated Monetisation Strategy • Managing Enterprise Account Relationships • Customer First Approach • Hire and Develop the best

Experience

25 yrs
Total Experience
4 yrs 6 mos
Average Tenure
2 yrs 3 mos
Current Experience

Google

Managing Director Commerce, Asia Pacific

Feb 2024 – Present · 2 yrs 3 mos · Gurugram, Haryana, India · On-site

Meta

Sr Director Global Business Group Mid Market and SMB

Jan 2019 – Jun 2023 · 4 yrs 5 mos · Gurgaon, India

  • Archana was part of the Leadership Team at Meta and led growth/Mid tier sales and SMB across Instagram, FB and Whatsapp. Her portfolio/teams included account management, business development, agency sales and program management. She was responsible for driving majority of the monetization across all business verticals spanning emerging and mature clients for Meta in India.
  • Archana is deeply committed to the agenda of fostering entrepreneurship, enabling businesses to scale and grow online and leading digital transformation for consumers in India.
Cross-functional Team LeadershipGlobal TeamsBenchmarkingAdvertisingOperationsCommunication+2

Amazon

Director Seller Enablement

Dec 2016 – Nov 2018 · 1 yr 11 mos · Bengaluru, Karnataka, India

  • Leading GMV and monetization across $M Enterprise brands, startups and young sellers . Portfolio included responsibility for Revenue, Business Marketing, Large Partnerships, Data Quality, Business Analytics and Services at Amazon India.
Cross-functional Team LeadershipGlobal TeamsBenchmarkingOperationsCommunicationGrowth Marketing+2

Times internet

4 roles

Chief Operating Officer, Times Cards, Communities and Brandwire

Promoted

Dec 2015 – Oct 2016 · 10 mos · Gurugram, Haryana, India

  • Leading a portfolio of online transactional and content centric businesses across Times Internet in the mobile, online and offline space.
  • This includes the group wide credit and debit card portfolio, social and content based networking businesses(Itimes.com, speakingtree.in and astrospeak.com) and the group wide loyalty program Times Points (Timespoints.com).
Cross-functional Team LeadershipBenchmarkingOperationsCommunicationGrowth MarketingBusiness Insights+1

Vice President & Biz Head (Speakingtree,Times Credit Cards, Times Points, Itimes, and Astrospeak)

Aug 2013 – Nov 2015 · 2 yrs 3 mos · Gurugram, Haryana, India

  • Business Head for multiple online and offline businesses across the Times Group
  • Business Portfolio includes the following brands-
  • Times Points (Timespoints.com) : Times Points is the Times Group loyalty program that seeks to reward users for digital media consumption and engagement. The digital B2C program, the first of its kind owing to its scale and span, seeks to enhance the Times digital connect and encourage consumer interaction across network.
  • Times Card:(Timescard.com) - Times Card is the fastest growing co–branded credit card that offers users privileges and discounts in the entertainment space
  • Speakingtree (Speakingtree.in) : India’s #1 Spiritual network and Print publication
  • Itimes.com (Itimes.com) : Interest based social network
  • Astrospeak(www.astrospeak.com): Largest astrology services online storefront
  • Product Head for the Single Sign On and Identity Management vertical across all Times Digital Properties
BenchmarkingGrowth MarketingBusiness Development

Vice President

Jul 2010 – Jul 2013 · 3 yrs · Gurugram, Haryana, India

  • Additional Business Portfolio: Times Card and Speakingtree
BenchmarkingNegotiationCommunication

Vice President

May 2008 – May 2010 · 2 yrs · Gurugram, Haryana, India

  • Business and P&L Head : Itimes & Indiatimes Mail
BenchmarkingNegotiationCommunication

Adlabs

Director, Big Digital

Sep 2007 – Apr 2008 · 7 mos

  • Leading the Internet and Mobile businesses
BenchmarkingNegotiationOperationsCommunicationBusiness Insights

New delhi television

Chief Operating Officer, NDTV Convergence

Nov 1999 – Aug 2007 · 7 yrs 9 mos · Greater Delhi Area

  • Setting up and Spearheading the Mobile (5888) and Internet business from inception. The Internet portfolio included over 20 sites including ndtv.com. ndtvprofit.com, ndtvtravels.com, ndtvclassifieds, drndtv, cooks.ndtv.com etc.
  • Managing over 80 member Business, Product, Technology and Content Team
  • Structuring the first CDN association in India; b/w Speedera and NDTV.com over Speed Suite and launching Live and On Demand Flash Video Streaming with Akamai.
BenchmarkingOperationsBusiness Insights

Education

Cardiff University

Web Publishing — Web Publishing

Jan 2001 – Jan 2001

Mass Communication Research Centre (Jamia)

Masters in Mass Communication

Jan 1996 – Jan 1998

Delhi University

Bachelors — Applied Psychology

Jan 1993 – Jan 1996

Delhi University

Diploma — PR and Advertising

Jan 1994 – Jan 1995

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