Alan Butler FCIM — VP of Engineering
Dynamic marketing executive with over 25 years of experience driving revenue growth through strategic demand generation, digital transformation, and cross-functional leadership. Proven ability to design and execute high-impact marketing strategies that align with business objectives, resulting in significant pipeline creation, acceleration, market share expansion, and enhanced customer engagement. Adept at managing global teams, leading omnichannel campaigns, and optimising marketing operations to achieve measurable business outcomes. Recognised for consistently delivering revenue-focused marketing initiatives that accelerate growth across SaaS, AI, IaaS, PaaS, Cloud, Technology and Cyber Security sectors. • Revenue Marketing & Demand Generation: Expert in driving pipeline growth and revenue impact through tailored marketing strategies. • Global Digital Leadership: Extensive experience leading digital, social and physical marketing initiatives that enhance the customer journey and accelerate conversions. • ABX & Go-to-Market Strategy: Proven track record of designing and implementing high-performance ABX and go-to-market strategies for small, medium and large businesses. • Cross-Functional Collaboration: Strong leadership in aligning marketing strategies with, development, sales, engineering, customer success and operations to meet business goals. • Performance Measurement & Optimization: Skilled in leveraging data analytics to optimize marketing spend and drive continuous improvement. • Team Leadership & Development: Successful in building, mentoring, and leading high-performance marketing teams across regions and functions.
Stackforce AI infers this person is a SaaS marketing executive with extensive experience in demand generation and cross-functional leadership.
Experience: 27 yrs 4 mos
Skills
- Go-to-market Strategy
- Cross-functional Team Leadership
- Demand Generation
- Strategic Marketing
- Marketing Management
- Stakeholder Management
Career Highlights
- Over 25 years of experience in marketing leadership.
- Proven track record in revenue-focused marketing initiatives.
- Expertise in driving digital transformation across sectors.
Work Experience
IBM
Senior Director of EMEA Field & Partner Marketing (1 yr 3 mos)
Nutanix
Global Demand Director (1 yr)
Boomi
Director of EMEA Marketing (2 yrs 9 mos)
Datto, Inc.
Director of EMEA Marketing (2 yrs)
VCE
Director of EMEA Marketing (4 yrs)
Juniper Networks
Director of EMEA Field Marketing (1 yr)
Head of UKI Marketing (2 yrs)
Cisco
EMEAR Marketing Campaigns and Execution Manager (3 yrs)
CA
EMEA Marketing Campaigns Manager (1 yr)
IDG Global Solutions Part of the IDG Group
EMEA Associate Director - Client Services (1 yr 5 mos)
VNU Business Media
Strategic Planning Manager - Client Services (2 yrs 11 mos)
McMillan-Scott Plc now owned by Ten Alps Publishing
Advertising Manager (3 yrs)
Audi UK
Business Development Manager (3 yrs)
Education
Marketing at Harvard Business School Online