A

Alan Butler FCIM

VP of Engineering

United Kingdom27 yrs 4 mos experience

Key Highlights

  • Over 25 years of experience in marketing leadership.
  • Proven track record in revenue-focused marketing initiatives.
  • Expertise in driving digital transformation across sectors.
Stackforce AI infers this person is a SaaS marketing executive with extensive experience in demand generation and cross-functional leadership.

Contact

Skills

Core Skills

Go-to-market StrategyCross-functional Team LeadershipDemand GenerationStrategic MarketingMarketing ManagementStakeholder Management

Other Skills

Account base marketingBranding & IdentityBudgetingBusiness AnalysisBusiness DevelopmentCXO level engagementChange ManagementCollaborative LeadershipCorporate BrandingCreative DirectionCreative StrategyCustomer Relationship Management (CRM)Data-driven MarketingDatabase MarketingDatabases

About

Dynamic marketing executive with over 25 years of experience driving revenue growth through strategic demand generation, digital transformation, and cross-functional leadership. Proven ability to design and execute high-impact marketing strategies that align with business objectives, resulting in significant pipeline creation, acceleration, market share expansion, and enhanced customer engagement. Adept at managing global teams, leading omnichannel campaigns, and optimising marketing operations to achieve measurable business outcomes. Recognised for consistently delivering revenue-focused marketing initiatives that accelerate growth across SaaS, AI, IaaS, PaaS, Cloud, Technology and Cyber Security sectors. • Revenue Marketing & Demand Generation: Expert in driving pipeline growth and revenue impact through tailored marketing strategies. • Global Digital Leadership: Extensive experience leading digital, social and physical marketing initiatives that enhance the customer journey and accelerate conversions. • ABX & Go-to-Market Strategy: Proven track record of designing and implementing high-performance ABX and go-to-market strategies for small, medium and large businesses. • Cross-Functional Collaboration: Strong leadership in aligning marketing strategies with, development, sales, engineering, customer success and operations to meet business goals. • Performance Measurement & Optimization: Skilled in leveraging data analytics to optimize marketing spend and drive continuous improvement. • Team Leadership & Development: Successful in building, mentoring, and leading high-performance marketing teams across regions and functions.

Experience

Ibm

Senior Director of EMEA Field & Partner Marketing

Dec 2024Present · 1 yr 3 mos

  • Generative AI (gen AI) is sparking a new wave of automation, helping enterprises to shift from reactive to proactive to predictive. With 81% of executives and managers saying that a reduction of IT complexity creates competitive advantage, enabling this kind of automation is essential for innovation. IBM observability and automation solutions provide real-time visibility, streamlined workloads and security for application development and integration.
  • Making the right technology investment decisions today is critical to building competitive advantage, fuelling innovation and driving ROI. However, dispersed, unreliable data and time-consuming, error prone processes can lead to bloated budgets, ineffective planning and missed opportunities. Organizations need simplified, integrated and automated solutions to help optimize IT spend, improve operations and drive greater financial returns.
Cross-functional Team LeadershipDemand ManagementGo-to-Market StrategyChange ManagementBranding & IdentityCollaborative Leadership+5

Nutanix

Global Demand Director

Nov 2023Nov 2024 · 1 yr

  • Nutanix helps you build a true hybrid multi-cloud by leveraging public clouds' simplicity, flexibility, and agility with the security and control of on-premises infrastructure. The Nutanix platform provides capabilities to extend workloads to public clouds, allowing hybrid cloud operators to burst or migrate applications across clouds, without rearchitecting or retooling for each environment. Below are further values Nutanix customers have experienced when deploying our cloud platform:
  • 1. Accelerate Time to Value and Increase ROI - Deploy a full-stack solution in hours, recovering your
  • investment in as little as 12 months.
  • 2.Improve Productivity and Quality - 97% less unplanned downtime resulting in 53% more IT efficiency and 33% better help desk responses
  • 3. Achieve Sustainability Goals - Nutanix can help reduce data center footprint, eliminate wastefully
  • over-provisioning, and optimising workload placement to meet economic, energy, and environmental demands.
  • 4. A Modern Infrastructure for Cloud-Native Applications—Nutanix helps you empower your developers across clouds with the latest cloud-native solutions, such as Kubernetes.
  • 5. Reduce IT Risk and Waste—Start with what you need today and grow over time. No more overprovisioning and underutilizing resources.
Demand GenerationDemand ManagementDemand ForecastingDemandCustomer Relationship Management (CRM)Branding & Identity+10

Boomi

Director of EMEA Marketing

Jan 2021Oct 2023 · 2 yrs 9 mos · United Kingdom

  • Instantly Connect Everyone to Everything
  • Integrated Experiences unifies information, integration, and interactions to help you help your users instantly connect people to what they want, when, where, and how they want to engage.
  • Boomi enables you to deliver Integrated Experiences so you can transform interactions (increase revenue with new and existing customers); transform how you add and connect with suppliers; and transform, simplify, and improve employee engagement.
Cross-functional Team Leadershipaccount base marketingDemand GenerationDatabase MarketingMarketing ManagementSoftware as a Service (SaaS)+19

Datto, inc.

Director of EMEA Marketing

Jan 2019Jan 2021 · 2 yrs · United Kingdom

  • As the world’s leading provider of IT solutions delivered by Managed Service Providers (MSPs), Datto believes there is no limit to what small and medium businesses can achieve with the right technology.
  • Datto offers business continuity and disaster recovery, networking, business management, and file backup and sync solutions, and has created a one-of-a-kind ecosystem of partners that provide Datto solutions to half a million businesses across more than 130 countries. Since its founding in 2007, Datto has earned hundreds of awards for its rapid growth, product excellence, superior technical support, and for fostering an outstanding workplace. With global headquarters in Norwalk, Connecticut, Datto has international offices in the United Kingdom, Netherlands, Denmark, Germany, Canada, Australia, China, and Singapore
Cross-functional Team Leadershipaccount base marketingSoftware as a Service (SaaS)Stakeholder ManagementTeam LeadershipMarketing Management+14

Vce

Director of EMEA Marketing

Jan 2015Jan 2019 · 4 yrs · London, United Kingdom

  • VCE accelerates the adoption of converged infrastructure and cloud-based computing models that dramatically reduce the cost of IT while improving time to market for enterprises and service providers globally. Through its leading Vblock Systems, VCE delivers the industry’s only true converged infrastructure, leveraging Cisco compute and network technology, EMC storage and data protection, and VMware virtualization and virtualization management. VCE solutions are available through an extensive partner network and cover horizontal applications, vertical industry offerings and application development environments, enabling customers to focus on business innovation instead of integrating, validating and managing IT infrastructure.
Cross-functional Team Leadershipaccount base marketingDemand GenerationDatabase MarketingMarketing ManagementStakeholder Management+19

Juniper networks

2 roles

Director of EMEA Field Marketing

Jan 2014Jan 2015 · 1 yr

  • At Juniper Networks, we are leading the charge to architecting the new network. At the heart of the new network is our promise to transform the economics and experience of networking for our customers. We offer a high-performance network infrastructure built on simplicity, security, openness, and scale. We are innovating in ways that empower our customers, our partners, and ultimately everyone in a connected world.
  • Our products and technologies run the world’s largest and most demanding networks today, enabling our customers to create value and accelerate business success within the new, rapidly changing global marketplace. Our customers include the top 130 global service providers, 96 of the Global Fortune 100, as well as hundreds of federal, state and local government agencies and higher education organisations throughout the world.
  • Juniper Networks has developed and productised some of the industry’s most groundbreaking, disruptive innovations across every aspect of networking technology. They include a dedication to developing new, pure play IP solutions based on a unique single architecture, a single operating system, and a single software release train that ensures performance, reliability, and security at the scale that customers demand of their networks—without compromise.
  • Our core competencies in hardware systems, silicon design, network architecture, and our open cross-network software platform are helping to propel the new network.
Cross-functional Team Leadershipaccount base marketingDemand GenerationDatabase MarketingMarketing ManagementStakeholder Management+1

Head of UKI Marketing

Jan 2012Jan 2014 · 2 yrs

  • At Juniper Networks, we are leading the charge to architecting the new network. At the heart of the new network is our promise to transform the economics and experience of networking for our customers. We offer a high-performance network infrastructure built on simplicity, security, openness, and scale. We are innovating in ways that empower our customers, our partners, and ultimately everyone in a connected world.
  • Our products and technologies run the world’s largest and most demanding networks today, enabling our customers to create value and accelerate business success within the new, rapidly changing global marketplace. Our customers include the top 130 global service providers, 96 of the Global Fortune 100, as well as hundreds of federal, state and local government agencies and higher education organisations throughout the world.
  • Juniper Networks has developed and productised some of the industry’s most groundbreaking, disruptive innovations across every aspect of networking technology. They include a dedication to developing new, pure play IP solutions based on a unique single architecture, a single operating system, and a single software release train that ensures performance, reliability, and security at the scale that customers demand of their networks—without compromise.
  • Our core competencies in hardware systems, silicon design, network architecture, and our open cross-network software platform are helping to propel the new network.
Cross-functional Team Leadershipaccount base marketingStakeholder ManagementTeam Leadership

Cisco

EMEAR Marketing Campaigns and Execution Manager

Jan 2009Jan 2012 · 3 yrs

  • Cisco Systems, Inc. is the worldwide leader in networking for the Internet. Today, networks are an essential part of business, education, government and home communications, and Cisco Internet Protocol-based (IP) networking solutions are the foundation of these networks.
  • Cisco hardware, software, and service offerings are used to create Internet solutions that allow individuals, companies, and countries to increase productivity, improve customer satisfaction and strengthen competitive advantage. The Cisco name has become synonymous with the Internet, as well as with the productivity improvements that Internet business solutions provide. At Cisco, our vision is to change the way people work, live, play and learn.
Cross-functional Team Leadershipaccount base marketingStakeholder ManagementTeam Leadership

Ca

EMEA Marketing Campaigns Manager

Jan 2008Jan 2009 · 1 yr

  • CA is one of the world's largest IT management software providers. Our software and expertise unify and simplify complex IT environments—in a secure way—across the enterprise for greater business results.
  • Founded in 1976, CA today is a global company with headquarters in the United States and 150 offices in more than 45 countries. We serve more than 99% of Fortune 1000® companies, as well as government entities, educational institutions and thousands of other companies in diverse industries worldwide.
Cross-functional Team LeadershipDatabase MarketingStakeholder ManagementTeam LeadershipSales & Marketing Alignment

Idg global solutions part of the idg group

EMEA Associate Director - Client Services

Aug 2006Jan 2008 · 1 yr 5 mos

  • IDG Global Solutions (IGS) is the centralised division of IDG. Incorporating IDG’s vast global portfolio into leading IT vendor marketing programmes by adding value to IDG‘s offerings on an international basis. IGS currently operates in 13 offices with international presence in EMEA, US and Asia Pacific.
  • IDG is the world's leading technology media, events and research company. Since its founding in 1964, IDG has been committed to helping people acquire and use technology successfully. As a result, IDG brands have become the trusted source for advice and insight into technology news and trends around the world.
  • Over the past 46 years, IDG has grown into a multi-billion dollar company, reaching technology audiences in more than 90 countries. In 2009, IDG had revenues of $3.05 billion and approximately 13,000 employees worldwide. Approximately 200 magazines and newspapers and 460 websites are in the IDG world family, which together with events, serve about 270 million people with information one or more times a month.
  • IDG's diverse products and services portfolio spans six key areas: online media, events and conferences, print publishing, lead-generation services, global marketing solutions and market research
Cross-functional Team LeadershipStakeholder Management

Vnu business media

Strategic Planning Manager - Client Services

Oct 2003Sep 2006 · 2 yrs 11 mos

  • VNU provides business-to-business information and industry expertise to professionals around the globe. With globally recognized brands we have leading market positions in three core segments:
  • Marketing Information and execution
  • Media Measurement & Information research
  • Business Information and research
  • The Dutch publishing company VNU acquired Nielsen Media Research in 1999.[10] It later recombined the two halves of the business when it acquired AC Nielsen in 2001. In between, it sold its newspaper properties to Wegener and its consumer magazines to Sanoma.
  • VNU combined the Nielsen properties with other research and data collection units including BASES, Claritas, HCI and Spectra. The company's publishing arm also owned several publications including The Hollywood Reporter and Billboard magazine. VNU began acquiring companies that added to its measurement capabilities. In 2006, it acquired a majority stake in Buzzmetrics, a company which measures consumer-generated media online. Under the new ownership, Nielsen bought the remaining shares of the company in 2007.[11] In the same year, Nielsen acquired Telephia which measures mobile media.[12]
  • In 2006, VNU was acquired by a group of six private equity firms which included Kohlberg Kravis Roberts & Co., Thomas H. Lee Partners, Blackstone Group, Carlyle Group, Hellman & Friedman and AlpInvest Partners[13] for £5bn.[14] In the same year, the group hired David L. Calhoun, formerly of General Electric, as CEO.[15] He renamed VNU as The Nielsen Company in 2007.
  • VNU sold its business publications division in 2006 for €320m (£210m) to venture capital group 3i, which then sold the UK division (VNU Business Publications Ltd) to Incisive Media
Cross-functional Team LeadershipStakeholder ManagementTeam Leadership

Mcmillan-scott plc now owned by ten alps publishing

Advertising Manager

Jan 2000Jan 2003 · 3 yrs

  • Publishing in excess of 600 titles a year and working with the U.K.'s leading associations, institutes, national and local government, public sector bodies, membership groups and corporate clients.
  • We offer every aspect of publishing to our clients, whether it be research, design, editorial, production, print management, subscription, distribution or advertising sales services. We can manage the whole publishing process and develop income generating models on the back of these communication activities.
  • Responsible for managing a portfolio of client brands in the UK
Cross-functional Team LeadershipStakeholder ManagementTeam Leadership

Audi uk

Business Development Manager

Jan 1996Jan 1999 · 3 yrs

  • Vorsprung durch Technik: Each brand stands for outstanding performance, pioneering technologies, fascinating design and tremendous emotion. Audi and the three traditional Italian brands Lamborghini, Ducati und Italdesign together make up the Audi Group.

Education

Harvard Business School Online

Marketing — International Marketing

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