Eepsita Gupta

Co-Founder

Bengaluru, Karnataka, India8 yrs 11 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led GTM for multiple successful SaaS organizations.
  • Expert in product marketing and customer adoption strategies.
  • Advocate for women in professional and social spheres.
Stackforce AI infers this person is a SaaS marketing expert with extensive experience in product marketing and growth strategies.

Contact

Skills

Core Skills

Saas MarketingProduct MarketingCustomer AdoptionSales EnablementCrowdfundingCommunity BuildingBrand StrategyContent MarketingMarket StrategyProject ManagementStakeholder ManagementDigital Marketing

Other Skills

DesignEvent ManagementMarketingMedia OutreachOrganizational LeadershipProduct ManagementPublic RelationsPublic SpeakingReportingReporting & AnalysisSocial Media MarketingStrategic PlanningTeam LeadershipTeam Management

About

Led GTM for some of the world's top SaaS orgs - Capillary (soon to IPO), Vymo (Series C), Nearpod (Acquired for $600M all cash), BambooBox (Sequoia funded) and more. Opening up 12+ years of B2B & SaaS marketing learnings to you at Simple Words - A product marketing and GTM consulting firm.I speak up for women professionally & socially everywhere I can. Opening up my world through spiritual discovery and subconscious mind.First Not Me, Baby episode: https://www.youtube.com/watch?v=j_IBBb6lvyk

Experience

Founder growth engine

Founder

Jan 2025Present · 1 yr 2 mos

  • Helping high-calibre Founders and CXOs accelerate growth, build personal brand, and invest/get investments. In the most authentic, human way.
  • foundergrowthengine.com

Simple words

Founder

May 2022Present · 3 yrs 10 mos · Bengaluru, Karnataka, India · Remote

  • Helping enterprise SaaS scale faster by identifying and solving problems in discovery, sales, and adoption. We work with strategic stakeholders to build on positioning, sales pitches, GTM motions and product launches.
Saas marketingProduct MarketingContent Marketing

Glip

Product Marketing, Creator

Dec 2021Apr 2022 · 4 mos · Remote

  • Led GTM for launch of 3 products
  • Managed partner outreach for brand and creator collaborations
  • Helped grow audience of gaming app to over 1Mn gamers through creator marketing

Vymo

Product Marketing - Lead

Jan 2020Oct 2021 · 1 yr 9 mos · Bengaluru, Karnataka

  • Set up + led the function. Primary focus areas:
  • Customer adoption & value addition - working with CS teams to keep customers aware, interested and invested in high ROI features
  • GTM packaging - complicated features, easy explanations, high ROI visibility
  • Sales enablement - getting sales teams to actually care
  • Branding & analyst relations - showcasing Vymo - product, intelligence and impact
  • Annual impact:
  • Direct support in new deals for $1M+ annually
  • Direct customer retention activities for ticket size of $3M+ annually
  • Collateral usage in *every* conversation
  • Features in important conversations around sales data & intelligence

Capillary technologies

Product Marketing Manager - Lead

Oct 2019Jan 2020 · 3 mos · Bengaluru Area, India

  • Set up the function for the company
  • Launched CDP & evangelised loyalty, engagement, ecom & in-store products
  • Product adoption: customer engagement (5x newsletter click-rates), CAB
  • Sales enablement: enterprise deal worth over $2MN

Nearpod

Product Marketing Coordinator

Feb 2019Sep 2019 · 7 mos · Miami/Fort Lauderdale Area

  • After the acquisition of another edtech startup (Flocabulary), I helped in the launch of:
  • 2 product features (Time to Climb, Draw it with timer),
  • Integrations with Google & Microsoft, and
  • Spotlight (mini-documentary series) at the edtech conference ISTE.
  • Also supported the sales team in closing a $50k+ sales deal.

Drona aviation pvt. ltd.

Crowdfunding / Product Marketing Lead (Contract)

Apr 2018Nov 2018 · 7 mos · Mumbai Area, India

  • Led a team of 14 (and 3 creative team members–ad & copy)
  • Raised 150% of the crowdfunding goal for developer drone PlutoX
  • Built the community from scratch with effective lead gen, email and content marketing

Kshamata–ngo

Brand & Content Lead (Contract)

Dec 2017Apr 2018 · 4 mos · Mumbai Area, India

  • Kshamata is an NGO that empowers survivors of exploitation to reintegrate as dignified, productive and positive participants of society. The project involved:
  • 1. Brand Strategy: Created its website – http://www.kshamata.org
  • 2. Communications: Created and articulated the NGO working model. Revised copy and design with the creative team.
  • 3. Content Marketing: To create global awareness for Kshamata, we created the "Rebirth" campaign inviting people to share their 'rebirth' stories with survivors – https://medium.com/kshamata-rebirth-ngo

The mobile wallet pvt. ltd.

Product marketing and brand strategist (Contract)

Aug 2017Nov 2017 · 3 mos · Mumbai Area, India

  • Helped launch the rebranded & revised app with 4 new product features
  • Increased market share by 28% in just 3 months
  • Strategized and led 3 onsite activation experiences

Dhl

Global Communications Specialist

Jul 2016Jul 2017 · 1 yr · Bonn Area, Germany

  • Supply Chain and Express Communications Specialist.
  • Covers:
  • Project Management - Supply Chain: Vision On (impacted over 20000 DHL employees, created over 450 materials and handled translation and design agencies for over 10 months)
  • Stakeholder Management - Senior/Executive level
  • Intranet Content Management (Sharepoint, Yammer, MyNet)
  • Information Architecture and Wire-frame Designing for internal communication pages on company intranet
  • Reporting and Analysis: Internal Brand Campaign, Corporate
  • Agency coordination for implementation of business vision globally

Nexgear

Crowdfunding Consultant (Contract)

Dec 2015May 2016 · 5 mos · Mumbai Area, India

  • Impact:
  • 1. Raised over 120% of the crowdfunding goal of $50,000
  • 2. Campaign shared over 17.5k times on Facebook
  • 3. Published coverage in: Stuff (India), Huffington Post (India), CNET (Japan), Gizmag, T3 (UK), Conde Nast Traveler India, YourStory, NDTV Gadgets 360, Gadget Flow, Economic Times (India), The Quint, Tech in Asia, ObjetConnecte (France), TravHQ, Nothing Wired.
  • 4. Social Media stats (Followers) before | after: Facebook: 1012 | 9396; Instagram (All organic): 358 | 912; Twitter (All organic): 432 | 986
  • Role:
  • Creating digital and content marketing strategies to promote the brand and its product
  • Extensive use of SEO, SEM, Email Marketing
  • Handling Frodo's (The Most Intelligent Adventure Camera) Crowdfunding campaign: www.indiegogo.com/at/frodocam
  • Product Management - Frodo
  • Handling Social Media for Frodo
  • Media Outreach

Galleriam (art gallery) - matrix international group

Assistant - Human Resources and Administration

Apr 2015Dec 2015 · 8 mos · Mumbai Area, India

  • Managing the gallery space–administration, curation, innovation
  • Talent Acquisition and Human Resource management
  • Client Servicing for the parent marketing agency

Zeitgeist, the media conference

Finance Head

Aug 2014Feb 2015 · 6 mos

  • Heading the Finance department for Zeitgeist, the Media Conference.
  • Managing the department's funds.
  • Handling and maintaining account transactions.
  • Determining and allocating budgets to departments as per requirement.
  • Evaluating the need/impact ratio, thereby passing payments.
  • Generating and maintaining invoices.
  • Funneling and distributing incoming funds.
  • Account handled: Vistara (airvistara.com).

Only much louder

Growth Marketing

Aug 2013Jun 2014 · 10 mos

  • Growth marketing and execution of events like NH7 Weekender, Vir Das Pajama Festival, Russel Peter Notorious Show, and other events organized by OML.
  • Video Assistance for shows by OML like the Dewarist.
  • Content management by NH7.in division of OML.
  • Highlight:
  • Suggested exploring an innovative and cost-effective marketing solution to promote NH7 Weekender: We placed Tissue Papers as media for marketing (inexpensive; direct interaction with TG) at targeted eateries.

Aiesec in mumbai

President - Empower 2012

Feb 2012Apr 2012 · 2 mos · Mumbai

  • Empower 2012 is an annual event held by AIESEC Mumbai throughout colleges of the city. The purpose of the event is to organize educative and interactive off-beat workshops for students, by experts in corporate, media and their respective sectors.
  • It enables students to get first-hand information of the field of their interest, at the same time enables corporates to interact with students pursuing their interests.

Education

St. Xavier's College, Autonomous, Mumbai

Bachelor of Mass Media - Advertising — Communication and Media Studies

Jan 2013Jan 2016

Gundecha Education Academy

Science — Computer Science

Jan 2006Jan 2013

S.R.B. Kanakia School

Jan 2001Jan 2006

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