May 2022 – Present · 3 yrs 10 mos · Bengaluru, Karnataka, India · Remote

• Helping enterprise SaaS scale faster by identifying and solving problems in discovery, sales, and adoption. We work with strategic stakeholders to build on positioning, sales pitches, GTM motions and product launches.

Dec 2021 – Apr 2022 · 4 mos · Remote

• Led GTM for launch of 3 products
• Managed partner outreach for brand and creator collaborations
• Helped grow audience of gaming app to over 1Mn gamers through creator marketing

Jan 2020 – Oct 2021 · 1 yr 9 mos · Bengaluru, Karnataka

• Set up + led the function. Primary focus areas:
• Customer adoption & value addition - working with CS teams to keep customers aware, interested and invested in high ROI features
• GTM packaging - complicated features, easy explanations, high ROI visibility
• Sales enablement - getting sales teams to actually care
• Branding & analyst relations - showcasing Vymo - product, intelligence and impact
• Annual impact:
• Direct support in new deals for $1M+ annually
• Direct customer retention activities for ticket size of $3M+ annually
• Collateral usage in *every* conversation
• Features in important conversations around sales data & intelligence

Oct 2019 – Jan 2020 · 3 mos · Bengaluru Area, India

• Set up the function for the company
• Launched CDP & evangelised loyalty, engagement, ecom & in-store products
• Product adoption: customer engagement (5x newsletter click-rates), CAB
• Sales enablement: enterprise deal worth over $2MN

Feb 2019 – Sep 2019 · 7 mos · Miami/Fort Lauderdale Area

• After the acquisition of another edtech startup (Flocabulary), I helped in the launch of:
• 2 product features (Time to Climb, Draw it with timer),
• Integrations with Google & Microsoft, and
• Spotlight (mini-documentary series) at the edtech conference ISTE.
• Also supported the sales team in closing a $50k+ sales deal.

Apr 2018 – Nov 2018 · 7 mos · Mumbai Area, India

• Led a team of 14 (and 3 creative team members–ad & copy)
• Raised 150% of the crowdfunding goal for developer drone PlutoX
• Built the community from scratch with effective lead gen, email and content marketing

Dec 2017 – Apr 2018 · 4 mos · Mumbai Area, India

• Kshamata is an NGO that empowers survivors of exploitation to reintegrate as dignified, productive and positive participants of society. The project involved:
• 1. Brand Strategy: Created its website – http://www.kshamata.org
• 2. Communications: Created and articulated the NGO working model. Revised copy and design with the creative team.
• 3. Content Marketing: To create global awareness for Kshamata, we created the "Rebirth" campaign inviting people to share their 'rebirth' stories with survivors – https://medium.com/kshamata-rebirth-ngo

Aug 2017 – Nov 2017 · 3 mos · Mumbai Area, India

• Helped launch the rebranded & revised app with 4 new product features
• Increased market share by 28% in just 3 months
• Strategized and led 3 onsite activation experiences

Jul 2016 – Jul 2017 · 1 yr · Bonn Area, Germany

• Supply Chain and Express Communications Specialist.
• Covers:
• Project Management - Supply Chain: Vision On (impacted over 20000 DHL employees, created over 450 materials and handled translation and design agencies for over 10 months)
• Stakeholder Management - Senior/Executive level
• Intranet Content Management (Sharepoint, Yammer, MyNet)
• Information Architecture and Wire-frame Designing for internal communication pages on company intranet
• Reporting and Analysis: Internal Brand Campaign, Corporate
• Agency coordination for implementation of business vision globally

Dec 2015 – May 2016 · 5 mos · Mumbai Area, India

• Impact:
• 1. Raised over 120% of the crowdfunding goal of $50,000
• 2. Campaign shared over 17.5k times on Facebook
• 3. Published coverage in: Stuff (India), Huffington Post (India), CNET (Japan), Gizmag, T3 (UK), Conde Nast Traveler India, YourStory, NDTV Gadgets 360, Gadget Flow, Economic Times (India), The Quint, Tech in Asia, ObjetConnecte (France), TravHQ, Nothing Wired.
• 4. Social Media stats (Followers) before | after: Facebook: 1012 | 9396; Instagram (All organic): 358 | 912; Twitter (All organic): 432 | 986
• Role:
• Creating digital and content marketing strategies to promote the brand and its product
• Extensive use of SEO, SEM, Email Marketing
• Handling Frodo's (The Most Intelligent Adventure Camera) Crowdfunding campaign: www.indiegogo.com/at/frodocam
• Product Management - Frodo
• Handling Social Media for Frodo
• Media Outreach

Apr 2015 – Dec 2015 · 8 mos · Mumbai Area, India

• Managing the gallery space–administration, curation, innovation
• Talent Acquisition and Human Resource management
• Client Servicing for the parent marketing agency

Aug 2014 – Feb 2015 · 6 mos

• Heading the Finance department for Zeitgeist, the Media Conference.
• Managing the department's funds.
• Handling and maintaining account transactions.
• Determining and allocating budgets to departments as per requirement.
• Evaluating the need/impact ratio, thereby passing payments.
• Generating and maintaining invoices.
• Funneling and distributing incoming funds.
• Account handled: Vistara (airvistara.com).

Aug 2013 – Jun 2014 · 10 mos

• Growth marketing and execution of events like NH7 Weekender, Vir Das Pajama Festival, Russel Peter Notorious Show, and other events organized by OML.
• Video Assistance for shows by OML like the Dewarist.
• Content management by NH7.in division of OML.
• Highlight:
• Suggested exploring an innovative and cost-effective marketing solution to promote NH7 Weekender: We placed Tissue Papers as media for marketing (inexpensive; direct interaction with TG) at targeted eateries.

Feb 2012 – Apr 2012 · 2 mos · Mumbai

• Empower 2012 is an annual event held by AIESEC Mumbai throughout colleges of the city. The purpose of the event is to organize educative and interactive off-beat workshops for students, by experts in corporate, media and their respective sectors.
• It enables students to get first-hand information of the field of their interest, at the same time enables corporates to interact with students pursuing their interests.