Jan 2022 – Mar 2023 · 1 yr 2 mos · Gurugram, Haryana, India

Feb 2016 – Jan 2022 · 5 yrs 11 mos · Gurgaon, India

• Led the projects for the Customer Experience, Digital Marketing & other business process transformation initiatives.
• Spearheaded the digitization program for key strategic customers for an omni-channel connected digital experience. Led the Customer Experience (UI/UX) & Solution design for a seamless engagement with 6000+ customers
• Have led process automation projects for 400+ channel partners by driving the digital initiatives (Mobility, Web) for frontline sales & service staff & hierarchy to provide business inputs with automated analytical dashboards
• Enabled Digital solutions for automating lead management & repair management (Mobile, Web, Integrations with Lead aggregators)
• Digitized Customer Relationship Management involving Call Centre & frontline channel representatives
• Help internal teams understand emerging digital marketing trends, apply best practices and pursue innovations in digital marketing
• Key point of contact for support & projects between IT function & relevant business stakeholders

May 2011 – Feb 2016 · 4 yrs 9 mos · Mumbai

• Digitalization of processes for the Commercial Vehicles segment of Tata Motors
• Led the IT based canalytical & consulting project "Athena" to enable business teams, increase and sustain their Market Share
• Led the Sales Process Re-engineering project for the Passenger Business Unit of an Indian automobile company to enhance Dealer experience from the pre-sales & lead generation perspective
• Was a part of the Business cum Functional Revamp Program, wherein all the different IT Functional & Business Processes were made synchronous with the industry standards

Feb 2010 – Jun 2010 · 4 mos · Kolkata Area, India

• Have worked in the head office (Eastern Region -Kolkata) of one of the world's top consumer electronics company. Was associated with the Marketing Team handling the Brand Management and Marketing Communications of their newly launched “Bravia- Monolithic Design LCD TV”. Primarily, worked on the project “Buyer's Brand Perception & Seller's Satisfaction Assessment about Sony Products”.

Jun 2008 – Jul 2008 · 1 mo · Kolkata Area, India

• Had undergone a Vocational Training of two weeks at the Medical division. Was involved in a project dealing with the technicalities of Digital Imaging Devices such as CT-Scan & X-Ray. Had an experience of all the functionalities during the installations of the above mentioned equipment.