Payal Roy

CEO

Bengaluru, Karnataka, India19 yrs 7 mos experience

Key Highlights

  • 15 years of diverse marketing experience across industries.
  • Expert in demand generation and growth marketing strategies.
  • Proficient in leading marketing initiatives for global brands.
Stackforce AI infers this person is a MarTech expert with a strong focus on demand generation and marketing strategies.

Contact

LinkedIn

Skills

Core Skills

Growth MarketingDemand GenerationMarketing Strategies

Other Skills

Account Based MarketingAdvertisingB2B MarketingBrand ManagementBudgetsBusiness DevelopmentBusiness PlanningBusiness StrategyCRMCompetitive AnalysisContent MarketingCorporate CommunicationsCross-functional Team LeadershipCustomer Relationship Management (CRM)Enterprise Marketing

About

Full Stake Marketer with rich, cross functional exposure to the entire spectrum of Marketing Planning and Strategies,Demand Generation ,Pipeline impact and Growth Marketing, Partner Marketing,ABM-Account Planning,Account growth strategies. 15 years of experience in various industries (IT, Embedded) with hands on experience in MarTech and using marketing tools like Marketo, Factoreal ,SFDC, Pivotal. Specialties: Marketing Strategies | Field Marketing | Demand Generation | Partner Marketing | Product Marketing |ABM

Experience

19 yrs 7 mos
Total Experience
2 yrs 3 mos
Average Tenure
1 yr 3 mos
Current Experience

Sutherland

Sr. Director Marketing

Feb 2025 – Present · 1 yr 3 mos

Ltimindtree

Marketing Director

Nov 2023 – Jan 2025 · 1 yr 2 mos · Bangalore Urban, Karnataka, India · Hybrid

  • Leading Industry Marketing for Retail, CPG, Travel, Transportation and Hospitality

Capgemini invent

Global Marketing Lead

Mar 2022 – Dec 2023 · 1 yr 9 mos · Bengaluru, Karnataka, India

Tech mahindra

Global Head- Marketing , Retail and CPG

May 2021 – Mar 2022 · 10 mos · India

  • Segment Marketing lead for Retail and CPG business globally
  • Growth Marketing
  • Demand Generation
  • Account Based Marketing-Account planning and growth
  • Partner Marketing

Wipro

2 roles

Head Of Marketing-Retail

Promoted

Jul 2014 – Apr 2021 · 6 yrs 9 mos

  • Marketing Strategies
  • Segment Marketing
  • Product Marketing
  • Thought Leadership
  • Partner Marketing
  • Analyst Relations
  • Demand Generation
  • Account Based Marketing

Assistant Manager Strategic Marketing

Jul 2014 – Apr 2021 · 6 yrs 9 mos

  • Segment marketing for Retail, Transportation and Distribution segment
  • Growth Marketing and Demand Generation
  • Marketing Strategies
  • Account Based Marketing for Account Penetration and Growth
  • Partner Marketing

Digi international

Sr Marcom Specialist

Oct 2010 – Jun 2014 · 3 yrs 8 mos

  • MAJOR ROLES / RESPONBILITIES
  • Planning ,organizing Global Marketing Initiatives
  • GTM for Market Development in Middle East and APAC
  • Partner Marketing
  • Marketing Communications
  • PR
  • Campaigns
  • Demand Generation through various Marketing Channels
  • Brand Building
  • Demand Generation

Bangalore chamber of industry & commerce

Senior Associate

Aug 2009 – Oct 2010 · 1 yr 2 mos · Bangalore

  • Marketing planning and Strategies
  • Marketing Communication
  • Marketing Content creation
  • Global events

Indian chamber of commerce, kolkata

Executive Officer

Jul 2008 – Apr 2009 · 9 mos · Kolkata, West Bengal, India

  • conceptualizing events-seminars, workshops etc
  • Marketing planning and Strategy
  • Brand Positioning
  • communications
  • Global Events

Ion exchange india ltd

Marketing Executive

Mar 2006 – Jul 2008 · 2 yrs 4 mos

  • Marketing planning and Strategy
  • Brand Positioning
  • Market study and analysis
  • Competitor analysis
  • Customer relationship management
  • ABC analysis – Customer classification
  • Internal & external communications
  • Business strategy and development
  • Demand Generation
  • Customer centric workshops and Events

Education

Indian Institute of Management, Calcutta

Senior Management Programme

Jan 2019 – Jan 2021

Acharya Institute Of Management and Science

MBA

MVJ College of Engineering, Bangalore, India

Computers

St.Agnes Convent

Class X — Science

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