Jul 2024 – Sep 2024 · 2 mos · Vienna

Apr 2023 – Jun 2024 · 1 yr 2 mos

• Develop and execute multi-channel marketing campaigns, including email marketing, paid search, social media, webinars, content marketing, and events, to drive customer acquisition and revenue growth.
• Develop and manage the demand generation budget, ensuring efficient use of resources and alignment with business objectives.
• Partner with sales teams to develop and execute account-based marketing strategies to increase engagement and revenue within targeted accounts.
• Manage a team of marketing professionals, providing guidance and support in executing campaigns and initiatives.
• Collaborate with internal teams such as product, sales, and customer success to ensure alignment on marketing initiatives and strategies.
• Optimize the customer journey from initial engagement to closed-won, leveraging data and insights to improve conversion rates and shorten the sales cycle.
• Collaborate with the content and design teams to create and distribute compelling, high-quality content that aligns with the buyer's journey and demand generation goals.
• Work closely with the marketing operations team to ensure data hygiene, accurate reporting, and effective measurement of demand generation programs.
• Act as a key spokesperson for the company's demand generation efforts, both internally and externally, to drive awareness and credibility.

Nov 2022 – Mar 2023 · 4 mos

• As the Senior Manager of Demand Generation at SaaS Labs, I work with the Director of Demand Gen to lead a team of marketing professionals in driving growth and revenue for JustCall. I am responsible for developing and executing demand-generation strategies and tactics that drive lead generation, account-based marketing, and demand creation.
• Designing, planning, managing, and optimizing integrated marketing campaigns across multiple channels to generate pipeline.
• Leading ABM, Intent data advertising, and content Syndication initiatives and working closely with Sales, and Success teams to grow revenue.
• Creating impactful nurture programs to improve conversion rates from leads to opportunities.
• Communicate data to guide marketing strategy, lead conversion, and revenue growth.
• Evaluate and work with vendors on lead generation programs such as content syndication, SQL, HQL, and appointment settings.
• Work cross-functionally with Sales, Account Management, Revenue Operations, and Product to launch campaigns across all funnels, and improve on account scoring for a smoother lead-handoff to Sales.

Nov 2021 – Nov 2022 · 1 yr

• Leading and driving marketing initiatives for JustCall - a SaaS Labs company.

Apr 2023 – Jun 2024 · 1 yr 2 mos

• Apr 2023: Product Go-to-Market (GTM) strategy became my canvas, packaging innovation. 📦
• Jun 2023: As Interim Content Team Lead, I managed the team with precision, steadfastly holding the fort. 🛡️
• Oct 2023: The launch of JustCall Workspace and our greatest marketing campaign - Agent OS lit up screens. 🖥️
• Nov 2023: The website revamp was the masterpiece, a fresh homepage for the world to see. 🌐
• Dec 2023: A car crash shook my life, surgeries and implants leaving their mark. 🚗💔
• Jan 2024: Rehab and recovery, a medical cross guiding my path back to strength. ⛑️
• Feb 2024: Growth Marketing beckoned, a rocket propelling me forward. 🚀
• Jun 2024: With a waving hand, I bid adieu to an amazing team, leaving footprints in the sands of time. 👋

Nov 2022 – Mar 2023 · 4 mos

• Nov 2022: Life hit a low point, but SaaS Labs stood by me with unwavering support. ❤️
• Jan 2023: Integrated Marketing became my domain, weaving connections like a complex network. 🌐
• Feb 2023: Content Syndication became my next frontier, a strategic move to amplify our reach. 📡

Nov 2021 – Nov 2022 · 1 yr

• Feb 2022: The Marketing Maverick Award landed in my hands, a shiny trophy that recognized my excellence. 🏆
• Mar 2022: I introduced Account-Based Marketing (ABM), illuminating new paths for our team. 💡
• June 2022: JustCall AI launch, the missing puzzle piece to our grand scheme of things. 🧩

Jul 2018 – Nov 2021 · 3 yrs 4 mos · Mumbai Area, India

• Responsible for
• All the digital marketing aspects of the company
• Ensuring the smooth running of daily Marketing Ops
• Automating mundane and repetitive tasks
• Hands-on experience of Hubspot, Google Analytics, Google Data Studio, Power BI, SEMRush, Google Tag Manager, Search Console, HotJar, Google Ads Editor, and Microsoft Clarity.

Jan 2018 – Aug 2020 · 2 yrs 7 mos · India

• Working at Nxtzeal is purely out of a passion for digital marketing. I love good content and I like marketing good content.
• Nxtzeal is a team of young individuals who are results-driven, efficient and effective. Our motto is to deliver exceptional work. Our key principles of insights collaboration and continuous improvement, ensure we are in best shape to drive customer interaction and engagement, through our content.
• Get in touch with us if you want to revamp your digital marketing strategy.

Nov 2016 – Jul 2018 · 1 yr 8 mos · Mumbai

• Achievements -
• Received Gold for Email Marketing – Driving One-To-One Communications Inside Email Inbox at the 7th ACEF (Asia Pacific Customer Engagement Forum) Global Customer Engagement Awards Mumbai March’2018
• Received Silver for Email Marketing - Innovation at ACEF Global Customer Engagement Awards Mumbai April’2017
• My role at BookMyshow includes the following -
• Targeting and segmenting customers list
• A/B testing and Multivariate testing for all the campaigns
• Planning and execution of campaigns
• Reports and analytics of the campaigns sent
• Setting automated campaigns
• Customer retention and Winback strategies
• Analysis of unsubscriptions and segment transition
• SMS campaigns
• Working in liaison with other teams to ensure the customers receive the best offers
• Need Evaluation for Marketing Automation
• Running queries on Alteryx

Oct 2015 – Aug 2016 · 10 mos · Gurugram, Haryana, India

• Facebook Advertising: Using Facebook as a channel for new user acquisition, brand engagement and brand awareness. Reporting and analyzing the campaigns. I was the only person responsible to run about 50 ad campaigns on a daily basis. Conversion optimization was a goal and month on month there was either reduction in the CPA or increase in the number of new customers acquired.
• E-mail Marketing: New user acquisition & retention. End to end execution - from designing the newsletter to the content and the best offer/promotion to be mailed to our users. Reporting and analyzing the campaigns. When compared across industries our emails have performed above average in terms of Open rates and Click through rates.
• ESPs worked with - Kenscio and Responsys
• Working knowledge of DreamWeaver and Adobe Photoshop

Apr 2015 – Oct 2015 · 6 mos · Bangalore

• Co-ordinator for various social media efforts from different countries.
• Product Requirement Documents
• Competitor Research
• Work with the Web Site development team and Android development team closely for UI/UX.
• Using in-house as well as Google Analytics and other App Analytics Tools like Localytics and
• MixPanel to gather insights
• Market based insights for product improvement and feature enhancements
• Generating Crash Reports for the apps
• Monitoring the digital space and online reputation management for the apps
• Search Engine Optimization for the website

Sep 2014 – Mar 2015 · 6 mos · Bangalore

• Social Media Monitoring and Listening activity
• Monitor trends in social media
• Hands on experience of social monitoring tools like Simply Measured, Simplify360, and Mobile
• App Analytics Tools like Localytics and MixPanel
• Paid Per Click Ads: Google and Facebook
• Search Engine Optimization (content marketing aspect)
• Collaborating on marketing strategies, digital and otherwise with the team.
• Trackable UTM Campaigns
• Understanding of Twitter Cards, implementation and their benefits
• Competitive Intelligence
• Social Media Analytics and Reporting (Weekly & Monthly)
• Basics of App Store Optimization
• Audience re-targeting
• Work with the Web Site development team and Android development team

Feb 2014 – Sep 2014 · 7 mos · Bangalore

• I have an eye for detail for social media campaigns going around various brands and love learning new things!
• Monitor trends in social media tools, trends and applications.
• Online Reputation Management of clients on various Social Media Platforms.
• Search Engine Optimization
• PPC Campaigns
• Blogger Outreach Campaigns
• Maintaining Social Media Channels (YouTube, Twitter, Facebook, Slideshare, StumbleUpon, LinkedIn, Pinterest) of clients.
• Implement social media strategies for clients.
• Manage social media campaigns and day-to-day activities.
• Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
• Regularly provide feedback insights gained from social media monitoring to the Marketing and Editorial teams, to help them evolve their strategies in a timely fashion.

Aug 2013 – Sep 2013 · 1 mo · Jayanagar, Bangalore

• Website management, Content writing, On page SEO, Social Media Management, Offline promotion of events.

Jan 2011 – Sep 2022 · 11 yrs 8 mos

• As a marketer, it took a while to know this is my calling. And ever since, I am loving what I do. I have helped firms set up their marketing tech stack and digital presence to help them scale their marketing activities.
• If my name had a word cloud, these words would represent me – Agile, Committed, Passionate, Meticulous, Keen, and Motivated. ​"If your WHYs are clear, I can help you with the HOWs”.