Tamanna Chanana — Co-Founder
I fondly call myself a 'T-shaped marketer' – not because of my name, of course, but because I’ve gotten my hands dirty in every aspect of marketing. From performance marketing to events, blogs, demand generation, and growth, I’ve done it all. Yet, my backbone lies in content, with a particular passion for inbound marketing. Over the years, I've successfully scaled initiatives from scratch in the following areas: ★ Brand Awareness: I've developed and executed comprehensive strategies to elevate brand visibility through targeted campaigns, influencer partnerships, blogs, and strategic alliances, significantly enhancing our market presence and recognition. ★ Demand Generation: I drive demand generation through innovative strategies such as Account-Based Marketing (ABM) and influencer engagement, leveraging tools like our podcast "The Digital Adoption Show" for personalized ABM campaigns, ensuring a consistent flow of qualified leads. ★ Flagship Events: I orchestrate impactful flagship events that drive collaboration with partners and customer engagement, leveraging key partnerships to enhance brand visibility and foster strong relationships with our stakeholders. ★ Field Marketing in EMEA Region: Leading field marketing initiatives in the EMEA region, I execute targeted campaigns tailored to local markets, collaborating with cross-functional teams to ensure seamless execution and drive pipeline growth and lead generation. With over 8 years of extensive B2B marketing experience, I currently serve as Senior Growth Marketing Manager, heading Global Events, Field Marketing (EMEA), and Growth Marketing teams. My responsibilities include overseeing both physical and virtual events, conducting growth hacking experiments, and managing influencer marketing activities, with a proven revenue impact of $150,000 through community influence and strategic ABM initiatives. I am beyond thrilled to share that I've mentored over 150 amazing individuals and host the dynamic marketing podcast, "Brand Talkies a.k.a The BT Show". Join me as I engage with industry titans from Netflix, Nestle, Canon, and Indigo, sharing invaluable insights for aspiring marketers. I'm honored to be a LinkedIn Top Voice for Marketing and have received prestigious awards from Whatfix. If you're seeking exhilarating insights in B2B marketing - from lead generation to social media mastery - let's connect on LinkedIn and spark some serious creativity together!
Stackforce AI infers this person is a B2B Marketing Specialist with expertise in Event Management and Demand Generation.
Location: Bengaluru, Karnataka, India
Experience: 7 yrs 9 mos
Skills
- B2b Marketing
- Event Management
- Podcasting
- Social Media Marketing
- Field Marketing
- Campaign Execution
- Lead Generation
- Customer Engagement
- Influencer Marketing
- Revenue Generation
- Media Strategy
- Integrated Marketing
Career Highlights
- Mentored over 150 individuals in marketing.
- Generated $150K revenue through strategic ABM initiatives.
- Hosted podcast with industry leaders from top companies.
Work Experience
Snowflake
Campaign, Program and Events Lead (9 mos)
Truecaller
Business Marketing Lead(Global) (5 mos)
Brand Talkies a.k.a The BT Show
Podcaster | Marketing Podcast (2 yrs 7 mos)
Whatfix
Senior Manager - Growth Marketing (Global) + Field Marketing(EMEA) (2 yrs 1 mo)
Growth Marketing Manager (Global) (1 yr 7 mos)
Whatfix's Podcast- The Digital Adoption Podcast
Podcast Producer & Host (3 yrs 9 mos)
HT Media Ltd
GTM Manager (1 yr 1 mo)
Brand Promotions Manager (6 mos)
PepsiCo
Trade Marketing Intern (1 mo)
Jhumkewala
Founder (1 yr 5 mos)
Expotential India
Marketing and Communications lead (1 yr 3 mos)
Education
Post Gradute Program in Business Leadership(Marketing) at School of Inspired Leadership
Engineer’s Degree at DAV Institute of Engineering and Technology
