Dec 2019 – Dec 2021 · 2 yrs · Gurgaon, India

• Setting up the entire retail vertical from scratch, including talent acquisition, business planning, forecasting, TAT for various departments; strategizing and establishing support verticals including HR, Compliance, Team Acquisition & Operations; managing budgeting and financial planning for the same
• Spearheading retail vertical catering to Shopper and Trade Marketing with key focus on In-Store execution, Assisted Sales, Brand Presence, Consumer Campaign, Brand Share and Tactical activities
• Rolling-out Annual Business Plan for the business partners/Clients and aligning it with the company’s objectives
• Formulating plans, translating product & business strategies into executable channel plans and driving its implementation; enabling budgeting for the FISCAL: top-line, manpower, expansions, planning of optimum bottom- line, GP & NP
• Driving new business by conceptualizing plans, streamlining retail channel networks, achieving monthly/ yearly targets with focus of delivering ROI for a positive business flow
• Leading dedicated teams for running successful business operations and experience of developing procedures & service standards for business excellence

Dec 2013 – Dec 2019 · 6 yrs · CPM India Sales and Marketing Pvt Ltd

• Headed a team for directing end-to-end Key Account Management activities for esteemed clients in Merchandising, In-Store Sales, In-Store Sampling & Promotions and Retail Audit domain
• Drove the retail vertical of the organization by effectuating marketing strategy; developed budgets and ensured operational excellence
• Planned & effectively ensured the adherence of planned business numbers and profitability of the vertical
• Analysed latest marketing trends, tracked competitors' activities & provided valuable inputs for fine-tuning sales & marketing strategies
• Formulated & implemented Business Plan for goal setting, operational planning, budget allocation, P&L accountability, KPIs and Business development
• Coached, mentored & monitored the performance of team members; analysed training and conducted relevant trainings sessions thereby enhancing skills & productivity
• Instrumental in integrating on ground report with IT team to provide relevant and real time customized reports ,analysis and insights

May 2008 – Nov 2013 · 5 yrs 6 mos · Gurgaon, India

• Managed Key Retail Execution program at PAN India level-PepsiCo & Vodafone with direct reporting to the Vertical Head
• Controlled annual business worth INR 90 million for PepsiCo and INR 50 million for Vodafone
• Spearheaded PepsiCo Program covering 125 K outlets PAN India across GT and MT channels; adhered to audit metrics focused on tracking PepsiCo’s and Competitor’s brands and SKU visibility, availability & asset execution
• Administered a team of up to 250 Field Executives, 25 Supervisors and 4 Regional Managers
• Led the retail execution tracking program for Vodafone (UPE circle) gauging service level effectiveness, availability of products and POSM visibility
• Designed and strategized various Key Performing Indicators for client (product availability and visibility, asset tracking, planogram adherence and merchandising collaterals) to be captured in the market for analysis purpose to derive the desired results
• Conceptualized and implemented the robust web reporting system with real time access to actionable information and photo capture for enterprise wide visibility on executive-role based dashboards
• Upgraded the operational process to enhance the productivity of the team and eliminate bottlenecks
• Built & maintained relationship with clients; improved the client relationship by increasing client engagement, partnering with client's Retail Execution & Customer Marketing team to address its on ground retail and trade marketing challenges

Feb 2004 – May 2008 · 4 yrs 3 mos · Goa,India

• Controlled the entire sales and distribution set up for North and Central Goa region comprising of two company owned depots and five distributors.
• Devised and executed strategies geared towards growing business, developing trade segmentation model, capturing trade intelligence and emerging trends, mapping market potential, route to market and sales forecasting.
• Established alliances with channel partners/ distributors/ dealers and designed trade promotions for General trade, Key Accounts, Wholesale channel to achieve visibility, volume, and distribution objectives. Developed relationship with the Key accounts to ensure regular orders.
• Planned new trade and market schemes to promote sales as per requirement.
• Developed the annual activity calendar regarding sales promotion, BTL activities. Reviewed measures undertaken on the actionable and presenting to management on a monthly basis.
• Carried out the operation as per the system compliance.

May 1999 – May 2002 · 3 yrs · Jharkhand, India

• Responsible for production and maintenance of boilers used for SAIL (Steel Authority of India Limited- Bokaro Steel City).
• Maintained all the safety rules laid down by the organization.
• Initiated new quality ideas and meeting the norms of quality control.
• Responsible for the shutdown of the boilers and proper maintenance before commencement of the next production cycle.