Akhila Balasubramaniam

Product Marketing Manager

Chennai, Tamil Nadu, India4 yrs experience

Highly Stable

Key Highlights

Expert in B2B SaaS product marketing.
Proven track record in developing go-to-market strategies.
Strong background in sustainability and environmental consulting.

Stackforce AI infers this person is a B2B SaaS marketing professional with a strong focus on sustainability.

Contact

Skills

Core Skills

Gtm StrategyProduct PositioningCustomer Relationship Management (crm)Sustainability MarketingCopywritingSustainabilityPre-salesBusiness Development

Other Skills

Analytical SkillsBlog MarketingBlog writingBusiness AnalysisCC++Client specializationCollaborative Problem SolvingCollateral productionCommunicationConsultingContent designCorporate SustainabilityCreative WritingCustomer Satisfaction

About

I'm the kid who narrated instead of listening to stories to my grandmother, each night. Now I get to do that for a profession. Making a difference, with B2B SaaS. Telling stories that people want to hear. Skilled in copywriting, GTM strategy, product positioning.

Experience

Alva labs

Product Marketing Manager

Feb 2022 – Sep 2022 · 7 mos · Stockholm, Stockholm County, Sweden

Normative.io

Product Marketing Manager

May 2021 – Nov 2021 · 6 mos · Stockholm, Stockholm County, Sweden

Developed the Go-to-market strategy
Creating positioning and messaging for the pricing model
Launched a knowledgebase, reducing CS touchpoints
Enabled sales to demonstrate the product by training and producing collaterals

Go-to-market strategyProduct positioningMessagingKnowledgebase launchSales trainingCollateral production+1

Deedster

Climate data and content intern

Aug 2020 – Jan 2021 · 5 mos · Stockholm, Stockholm County, Sweden

Designed and created content for a new climate action journey for their B2B app
Created in-app nudges to reduce e-commerce returns by analyzing user behaviour
Calculated average CO2 emissions for the B2B platform to estimate customers' carbon footprint
SEO optimized blog writing for lead generation

Content designUser behavior analysisSEO optimizationBlog writingSustainability MarketingCopywriting

Unicef sweden

Fundraiser

Aug 2020 – Aug 2020 · 0 mo · Stockholm County, Sweden

Face to face fundraising through events.
Creating public awareness about UNICEF projects and initiatives.
15 monthly donors recruited in a period of 20 days.

Freshworks inc. (formerly freshdesk)

Presales Engineer

Jun 2016 – Jun 2019 · 3 yrs

Top 3 performers in a team of 100+ consultants.
Specialisation in commercial and mid-market businesses in the EU & UK - bringing in revenue of $100,000+.
On-site project in Berlin with mid-market business prospects.
Domain expert for SAAS businesses through focused study and client specialisation.
Mentorship and onboarding for new hires and interns.

Sales performanceRevenue generationClient specializationMentorshipPre-salesBusiness Development