Kevin Murray

CEO

Morgan Hill, California, United States40 yrs 3 mos experience
Most Likely To Switch

Key Highlights

  • 30 years of strategic marketing experience.
  • Led product marketing for major IT companies.
  • Expert in building high-performing marketing teams.
Stackforce AI infers this person is a SaaS and Enterprise IT marketing expert.

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Skills

Other Skills

Analyst RelationsAnalyticsB2B MarketingBusiness AlliancesCRMChannel MarketingChannel PartnersCompetitive AnalysisCross-functional Team LeadershipDemand GenerationEnterprise SoftwareExecutive ManagementField MarketingLead GenerationLeadership

About

Current: PagerDuty Former: Elastic, Gong, Freshworks, ServiceNow, Automation Anywhere, VMware, Symantec Experienced marketing professional with 30 years of senior strategic marketing management, product management and product marketing experience. Specializes in cloud, SaaS, enterprise IT infrastructure, security, and mobility markets. Direct experience leading major launches, and establishing new products and product categories to market. Currently leads Product Marketing at PagerDuty. Recently led Product Marketing at Elastic, Gong, Freshworks, Automation Anywhere, and ServiceNow. Also held positions at VMware and enterprise security line of business for Symantec. Managed product marketing teams up to 85 people. Specialties: Strategic marketing, positioning, messaging, go-to-market planning and driving major product/solution releases. I specialize in building highly functioning product marketing teams with a clearly defined charter (see this blog post: https://www.linkedin.com/pulse/new-four-ps-how-i-build-high-performing-product-marketing-murray-xj5mc/

Experience

Pagerduty

Vice President Product Marketing

Oct 2025Present · 5 mos

Elastic

GVP, Product Marketing

Mar 2024Aug 2025 · 1 yr 5 mos

Gong

SVP, Product Marketing

Jun 2023Mar 2024 · 9 mos · United States · Remote

Freshworks

Senior Vice President Product Marketing

Jun 2021Jun 2023 · 2 yrs · San Mateo, California, United States

Automation anywhere

SVP Product and Solutions Marketing

Apr 2020Jun 2021 · 1 yr 2 mos · San Jose, California, United States

Bd performing arts

Board Member

Feb 2020Present · 6 yrs 1 mo · Concord, California

Servicenow

2 roles

VP Product Marketing

Promoted

May 2017Apr 2020 · 2 yrs 11 mos

  • Lead product marketing for IT workflow products at ServiceNow including IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), IT Asset Management (ITAM), SecOps, and Risk.

Senior Director, Product Marketing

Sep 2014May 2017 · 2 yrs 8 mos

  • Lead product marketing for IT products at ServiceNow including, IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), IT Asset Management (ITAM).

Vmware

2 roles

Sr. Director, Product Marketing

Promoted

Apr 2014Sep 2014 · 5 mos · Palo Alto, CA

  • Product Marketing and Messaging for Software-Defined Data Center and Suites business unit.

Senior Director, Enterprise Solutions Marketing

Jun 2012Apr 2014 · 1 yr 10 mos · Palo Alto, CA

  • Led enterprise solutions marketing for enterprise segment team. Responsibilities included driving marketing efforts focused on business value and business outcomes - developed content and messaging for internal enablement and outbound marketing efforts. Also developed 2014 company story.

Ipass

Vice President, Product Marketing

Jun 2010Jun 2012 · 2 yrs

  • Established product marketing discipline serving carrier and enterprise market segments. Created end-to-end new product/service introduction process, and executed several releases and launches within first year utilizing new process.
  • Established new sales process through new logo playbooks, financial selling tools and segmented selling strategies, i.e., C-level, business decision maker, technical decision maker, etc.
  • In addition to product marketing, took on Corporate and Field marketing responsibility in June 2011 after SVP departure.

Km strategic consulting

Principal/Owner

Oct 2009Jun 2010 · 8 mos

  • A strategic marketing and management consulting practice. Advising businesses on go-to-market, business planning, and executive leadership.
  • Twitter: @kmstrategic

Symantec corporation

Senior Director, Product Marketing

Jul 2003Oct 2009 · 6 yrs 3 mos

  • Led all aspects of Enterprise Security Product Marketing, including a $1.6 billon product line and a team of 30 PMMs/Directors.

Trend micro

Senior Manager, Product Marketing

Oct 2002Jul 2003 · 9 mos

  • Ran Trend's product marketing for messaging security and anti-spam solution. Launched enterprise anti-spam products built on Postini OEM agreement.

Aol/netscape

Group Manager, Product Management

Nov 1999Oct 2002 · 2 yrs 11 mos

  • Created requirements for Netscape-branded client on top of Mozilla Open-source project. Specialized in email client, Enterprise email requirements, and client browser suite (formerly Netscape Communicator).

Symantec corporation

Sr Marketing Programs Manager

Nov 1995Nov 1999 · 4 yrs

  • Ran North America outbound marketing programs for enterprise anti-virus business.

Claris corporation (a division of apple computer)

Research Consultant

Jan 1993Jan 1995 · 2 yrs

  • Market Research.

Blue devils

Member, Instructor

Jan 1986Jan 1997 · 11 yrs

  • The Blue Devils offer young men and women between the ages of 7 and 21 quality educational and performance experiences in the areas of musical and dance performance. Founded in 1957, The Blue Devils’ objective is to develop personal character through challenging physical, emotional, mental, and social activities while promoting the values of dedication, hard work, and commitment to a team effort. Over 450 young people currently participate in The Blue Devils programs, and over 8,000 young people, in 2,00 families, have been served by The Blue Devils organization since 1957.
  • From 1986-88 I was a member of the Blue Devils "A" Corps, and played snare drum. From 1994-97, I was an instructor.

Education

San José State University

BS — Business Administration

Jan 1992Jan 1994

Stanford University Graduate School of Business

Strategic Marketing Management

Jan 2006Jan 2006

University of North Texas

Business Administration — Music

Jan 1990Jan 1992

California State University, Northridge

General Study

Jan 1984Jan 1985

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