Prantik Goswami

Associate Consultant

Bengaluru, Karnataka, India9 yrs 1 mo experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Expert in Account-Based Marketing strategies.
  • Proven track record in driving measurable ROI.
  • Passionate about leveraging AI in marketing.
Stackforce AI infers this person is a B2B Marketing expert with a focus on integrated growth strategies.

Contact

Skills

Core Skills

Account Based MarketingDemand GenerationProduct MarketingField Marketing

Other Skills

Account MarketingBusiness-to-Business (B2B)Corporate EventsCustomer Relationship Management (CRM)Email MarketingExperiential EventsFinTechGenerative AI for MarketingGermanGo-to-Market StrategyGoogle AdsLeadershipManagementMarketing StrategyMicrosoft Office

About

I’m a results-driven B2B marketing leader shaping growth for TE Connectivity’s Industrial & Commercial Transportation (ICT) business.Over 8 years across Ozonetel, Exotel, Neoniche, and TE Connectivity, I’ve helped global engineering and procurement teams discover, evaluate, and adopt advanced connectivity solutions — from DEUTSCH connectors to KISSLING switches — through data-driven, insight-led marketing.Previously, I spearheaded Account-Based Marketing at Ozonetel Communications, crafting end-to-end strategies for key accounts in Insurance, E-commerce, Fintech, and EdTech across India and Southeast Asia. My expertise lies in integrated growth marketing, ABM, and SMB expansion, with a focus on industrial OEMs, e-mobility, mass-transit, and construction-equipment manufacturers across US, EMEA, and China.What I do best:• Build full-funnel ABM strategies that convert engineering & procurement awareness into qualified opportunities.• Lead multi-channel digital campaigns (Email | Google | Octopart | China-specific media) driving measurable ROI.• Turn complex industrial product portfolios (connectors, relays, terminals, switches) into compelling customer stories.• Champion cross-functional collaboration between product, sales, and marketing to accelerate revenue growth.I’m passionate about leveraging AI and marketing automation to make industrial marketing smarter, faster, and more human.Outside of work, I enjoy following football, discovering indie music, and exploring business blogs.Always open to exchanging ideas and collaborations: p17prantik@iimnagpur.ac.in

Experience

Te connectivity

Senior Consultant - Integrated Marketing

Oct 2023Present · 2 yrs 5 mos · Bengaluru · Hybrid

  • Directed global campaigns, driving MQLs to opportunities through targeted promotions and data-driven strategies BU in US, EMEA & China.
  • Led global campaigns, driving 1200+ MQLs that converted to 200+ opportunities with $6M in won marketing contributed revenue through targeted promotions and data-driven strategies
  • Developed strategic ABM campaigns to drive growth in US market.
  • Collaborated with cross-functional teams to ensure campaign effectiveness and ROI of 4x
Google Adslinkedin abmAccount based marketingEmail MarketingMarketing StrategyGenerative AI for Marketing+1

Ozonetel communications

2 roles

Account Based Marketing Manager

Oct 2022Oct 2023 · 1 yr

Account based marketingwebinarlinkedin abmField Marketing

BD Manager - India Marketing

May 2021Oct 2022 · 1 yr 5 mos

  • Leading the India outreach initiatives for all verticals
  • Lead ABM activities for strategic accounts in the Insurance industry which largely involves creating an end-to-end marketing strategy for brand positioning and demand generation
  • Develop and execute digital campaigns & physical events into Insurance, E-commerce, Fintech, EdTech industries in India
Account based marketingMarketing StrategyAccount Marketing

Exotel techcom private limited

Demand Generation Lead (SEA Marketing)

Oct 2020Mar 2021 · 5 mos · Bengaluru, Karnataka, India

  • Leading the Outbound Marketing team with focus on driving growth in India and South East Asia markets for all Industry verticals through integrated campaigns like Email, LinkedIn digital and events.
  • Work with email marketing tools to create interest amongst potential customers and verticals Explore channels of demand generation other than email to help feed the enterprise and SME pipelines.
  • Work with our startup partnership manager to help build a pipeline of early-stage startups and startup partners in APAC we can work with.
  • Working knowledge of Google Analytics, CRM, marketing automation, email marketing tools, database sourcing and events marketing
Product Marketing

Neoniche integrated solutions pvt. ltd.

Management Trainee ( B2B Marketing )

Apr 2019May 2020 · 1 yr 1 mo · Mumbai Area, India

  • As a part of NeoNiche’s Client Relations team, i have led experiential campaigns for leading technology companies and helped them drive pipeline and generate revenues.
  • I have hands on experience in Key Account Management, Client engagement, B2B Sales & Marketing, Vendor management and event management.
  • Handled field marketing projects for a Forbes Top 5 Cloud Company
  • Project lead for the annual data summit attended by over 300 professionals
  • Led the sponsor management driving client acquisition and client servicing for 9+ sponsors
  • Planned and executed a new product launch roadshows for Enterprise Cloud data product
  • > Roadshows in Bangalore, New Dehi and Colombo attended by over 200+ Marketing executives
  • Led Channel Marketing activities for a Fortune 500 Hybrid Cloud Data Services Company
  • Project lead for 5+ channel marketing events with focus on lead generation and sales funnel development
  • Coordinated with the Key Account Manager handling "Forbes 100 Cloud AI Services" Market leader
  • Devised re-targeting ideas to engage the attendees of the biggest IT summit in India
Experiential EventsProduct MarketingField Marketing

Rubique

Product Management Intern

Apr 2018May 2018 · 1 mo · Mumbai Area, India

  • As a Product Management Intern i have worked on PLC of Fintech products and services - Loans, Mutual Funds, Insurance, SPOT solutions.
  • created the go-to market plan & product market fit study for new robo-advisory product
  • Designed wire-frames for 3 User Dashboards to be implemented on a CRM based SaaS product offering for the BFSI sector
  • Documented the PRD, workflow diagrams, product manuals for all user journeys with focus on automating the e-KYC process

Globallogic

Quality Analyst

Jul 2013Apr 2016 · 2 yrs 9 mos · Gurgaon, India

  • Achieved on-time delivery of 10+ Knowledge Graph project domains and implemented the Knowledge Panel to improve the Search engine result page
  • Supported KG Tech team with subject matter expertise and linking structured and unstructured data to boost search results
  • Coordinated with 20+ global teams to validate the data and publish the data on the Google Knowledge Panel

Education

Indian Institute of Management Nagpur

Master of Business Administration - MBA — Marketing

Jan 2017Jan 2019

North-Eastern Hill University

Bachelor of Technology - BTech

Jan 2008Jan 2012

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