Adithya Krishnaswamy

Product Manager

San Francisco, California, United States10 yrs 7 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Built a marketing team of 15 from scratch.
  • Achieved 110%+ sales target attainment at Freshworks.
  • Established Everstage as a thought leader in sales compensation.
Stackforce AI infers this person is a SaaS marketing leader with extensive experience in revenue operations and data-driven decision making.

Contact

Skills

Core Skills

Product MarketingBrand BuildingRevenue OperationsDemand GenerationMarket AnalysisData AnalysisClient RetentionProduct ManagementStakeholder Management

Other Skills

A/B TestingAccount-Based MarketingAnalyticsAutomated SolutionsBusiness AnalystBusiness AnalyticsBusiness DevelopmentC++Client Relationship ManagementCommunity EngagementContent StrategyCustomer ServiceData ProcessingData ScienceData Visualization

About

10+ Years in SaaS. Currently Head of Marketing @ Everstage, a Leader in Sales Compensation. Ex-Freshworks Specialties - 0 to 1 Marketing, Brand building, Building Pipe that closes, Revenue Operations & Channel Partnerships At Scale. Reach out to me at adithkrishnaswamy@gmail.com

Experience

Everstage

2 roles

Marketing Director

Promoted

Feb 2024Present · 2 yrs 1 mo

  • Learning marketing one day at a time

Senior Manager, Marketing

Jan 2021Apr 2024 · 3 yrs 3 mos

  • Everstage is #1 Rated Sales Compensation Platform for Enterprises on G2.
  • Employee #7 and First Marketing hire. Built a great marketing team of 15 people from scratch. Everything we do revolves around the brand.
  • Product marketing, messaging and positioning to establish the brand
  • Create content that establishes our brand as a Thought leader and generate inbound intent
  • Actively focus on Community Engagements, Online/Offline Events and Webinars as organic brand awareness channels
  • Demand Capture and Demand Generation efforts from Paid Ads, Intent Channels, ABM etc., to create lifelong advocates of the brand Everstage
Product MarketingBrand Building

Uncappd

Community Evangelist

Aug 2023Present · 2 yrs 7 mos · New York, United States · Remote

  • Uncappd is the first-ever invite-only community for sales compensation professionals! Whether you're a seasoned expert or just starting your journey in this dynamic field, Uncappd is your community. We simplify the complex, share best practices, and connect you with a global network of sales comp experts.

Revenue collective

Associate

Aug 2020Present · 5 yrs 7 mos

  • The Revenue Collective is a private, invitation-only organization exclusively for top sales, marketing, and operations leaders and executives worldwide.

Revops co-op

Member

Mar 2020Present · 6 yrs

Freshworks

3 roles

Program Manager - Revenue Operations

Promoted

Jan 2019Dec 2020 · 1 yr 11 mos

  • ▪ In charge of revenue planning, collaborated with relevant departments and partners to establish quarterly, semi-annual, and annual sales targets to reach an average attainment of 110%+ during employment span.
  • ▪ Designed tailored engagement models for solution partners, independent software vendors, system integrators, and strategic alliances, strengthening relationship with partners and increasing renewals with outsourcing vendors by 95% throughout tenure.
  • ▪ Conducted market analyses to identify opportunities for partners, providing them insights and sales strategies to successfully improve revenue by 65% over a year.
  • ▪ Proactively audited the sales department operational processes to discover areas of improvement, implementing automated solutions to smoothen information flows and increase efficiency by 30% after six months.
Revenue OperationsMarket Analysis

Senior Business Analyst - Revenue Operations

Jan 2018Jan 2019 · 1 yr

  • ▪ Conducted a pricing analysis to better suit customer needs and optimize margins, successfully improving profits generated by the product category by 25% over a quarter.
  • ▪ Designed and executed changes to products such as trial journey optimization, freemium/premium plans, and data-driven region-based features to tailor customer experience and increase client satisfaction by 200% after a year.
  • ▪ After product trial optimization proved to be successful, assisted account managers in applying similar models to their different products and streamline user experience, leading to a 150% increase in client retention over a semester.
  • ▪ In an effort to improve lead generation, scaled online content strategy to drive more visitors to the website and improve signup rate by 35% over a year.
Data AnalysisClient Retention

Data Scientist - Product Management and Marketing

Aug 2016Jul 2018 · 1 yr 11 mos

  • ▪ Data scientist in the product management/marketing team of Freshservice, the ITSM product of Freshworks.
  • ▪ Owned product pricing and revamped the entire pricing strategy.
  • ▪ Helped PMs make decisions through data analysis and insights.
  • ▪ Worked with the marketing team on projects related to Visitor to Signup Rate Optimization, A/B Testing, Funnel Optimization.
Data AnalysisProduct Management

Verizon enterprise solutions

Data Scientist

Jan 2015Jan 2016 · 1 yr · Chennai Area, India

  • ▪ Processed large sets of data daily to deliver in-depth analyses to clients, provide valuable insights, and facilitate decision-making, recording a 100% customer satisfaction rate throughout tenure.
  • ▪ Collaborated with multiple internal and external stakeholders to deliver end to end solutions on more than 7 projects related to customer segmentation, pre-sales time reduction, and revenue forecasting, leading to sales volume increasing on average by 25% a year after implementation.
  • ▪ Designed captivating visualizations and compelling storytelling to support delivery of deep insights to the leadership team, recording an 80% adoption rate for presented solutions during employment span.
  • ▪ After winning a company-wide hackathon, implemented a data-driven solution to successfully reduce the overall pre-sale time by 20% after six months.
Data AnalysisStakeholder Management

Education

Anna University Chennai

Bachelor of Engineering (BEng)

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