Dec 2022 – Feb 2024 · 1 yr 2 mos · Bengaluru, Karnataka, India · Hybrid

• 🚀 Strategic Leadership: Orchestrated multi-channel strategies, resulting in a 30% increase in qualified leads and a 25% boost in conversions through targeted outbound campaigns and ABM strategies.
• 🤝 Collaborative Approach: Aligned efforts with product and sales teams, driving a 20% increase in product adoption and a 23% improvement in quarterly conversions.
• 📊 Data-Driven Optimization: Leveraged insights to optimize user engagement journeys, increasing weekly active users (WAU) by 64% and positioning for sustained growth.
• 📢 Marketing Channel Management: Oversaw successful implementation of paid brand awareness campaigns, resulting in a 35% increase in brand recognition and a 10% rise in website traffic.
• 📈 Performance Management: Implemented CRM and automation tools, streamlining lead management and achieving a 25% improvement in conversions.
• 💼 Conversion Rates: Achieved a 15% increase in demo requests through personalized email campaigns, driving customer acquisition and revenue growth.
• 🔍 SEO & Content Strategy & Planning: Developed and executed comprehensive SEO and content strategies, enhancing online visibility and driving organic traffic growth, resulting in a 30% surge in website traffic and improved search engine rankings.
• 👨‍💻 Team Leadership: Built and managed a marketing team of 3, driving OKRs aligned with business goals and fostering a culture of collaboration and excellence.
• 👥 Community Engagement: Managed community initiatives, achieving industry-leading open and click rates of 20% and 21% respectively in product user campaigns.

Sep 2021 – Nov 2022 · 1 yr 2 mos · Indore, Madhya Pradesh, India

• 🎯 Spearheaded New Marketing Strategy: Collaborated closely with founders to develop the Annual Operating Plan (AOP) for DotSale POS, defining revenue targets, marketing budgets, and performance goals for the fiscal year, resulting in a 20% increase in revenue growth.
• 🔍 Brand-Building for Bingage: Spearheaded brand-building efforts for Bingage, implementing positioning strategies to enhance brand awareness and differentiation in the D2C marketplace, resulting in a 25% increase in brand recognition.
• 📝 Operational Excellence: Implemented standard operating procedures (SOPs) and best practices across all marketing functions, ensuring efficiency, consistency, and scalability in campaign execution and performance tracking, leading to a 30% improvement in operational efficiency.
• 📊 Achieved Remarkable KPI Results:
• 💰 Customer Revenue Growth: Increased customer revenue by 35% year-over-year.
• 💼 Customer Acquisition Cost (CAC): Reduced CAC by 20% through targeted marketing campaigns and optimization strategies.
• ⏳ Customer Lifetime Value (CLV): Improved CLV by 25% through enhanced customer engagement and retention initiatives.
• 📈 Return on Investment (ROI): Achieved an ROI of 3:1 on marketing campaigns, driving significant revenue growth.
• 🎯 Conversion Rates: Boosted conversion rates by 30% through personalized and optimized marketing strategies.

Apr 2021 – Jul 2021 · 3 mos · Bengaluru, Karnataka, India

• As a proactive and results-oriented marketing professional, I thrive on driving significant demand generation results and achieving measurable success. During my tenure at Zluri, a tech-focused organization, I spearheaded strategic initiatives to enhance lead generation and optimize the sales pipeline, resulting in remarkable outcomes in a short span.
• 🎯 Demand Generation Excellence: Orchestrated targeted multi-channel campaigns that led to a noteworthy 10% increase in Marketing Qualified Leads (MQLs) within a 4-month timeframe. Tailored campaigns specifically for Small and Medium-sized Businesses (SMBs) in the tech sector, effectively addressing their unique needs and pain points.
• 📈 Pipeline Optimization: Implemented innovative tactics to improve pipeline coverage by 7%, ensuring a steady flow of qualified leads and opportunities for sales conversion. Aligned demand generation strategies with the specific requirements and preferences of SMB tech companies, resulting in enhanced engagement and interest.
• 📧 Email Marketing Effectiveness: Leveraged strategic email marketing and automation techniques to boost email engagement by an impressive 25% and enhance lead nurturing efficiency by 10%. Crafted compelling email campaigns that resonated with the target audience, driving increased responsiveness and interaction.

Sep 2015 – Jan 2021 · 5 yrs 4 mos · Indore, Madhya Pradesh, India · On-site

• 📈 Successfully grew MSG91's revenue from INR 50M to INR 500M in 5 years through strategic inbound and outbound marketing efforts.
• 🔍 Increased monthly leads by 700%, from 600 to 4200, by implementing PPC campaigns, SEO, content marketing, and strategic partnerships.
• 💰 Reduced Customer Acquisition Cost (CAC) by 40% by optimizing marketing strategies and increasing organic lead generation.
• 💼 Improved Average Contract Value (ACV) by 37% annually, through effective upselling and cross-selling.
• 🌟 Enhanced Customer Lifetime Value (CLTV) by focusing on customer retention and satisfaction.
• 🎯 Achieved a 30% conversion rate from Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs).
• 🌱 Increased organic lead generation to account for 55% of total leads by 2020, reducing dependency on paid campaigns and improving cost efficiency.
• 👥 Managed a diverse team of content writers, marketing assistants, SEO specialists, and graphic designers to execute comprehensive marketing strategies.
• 💡 Allocated and optimized a marketing budget that grew from INR 1.5M to INR 4M monthly, focusing on PPC, content creation, SEO, email marketing, and events.

Nov 2012 – Aug 2015 · 2 yrs 9 mos · Indore, Madhya Pradesh, India · On-site

Sep 2011 – Mar 2012 · 6 mos · New Delhi Area, India

• Managed On and off page auditing on all aspects of technical SEO
• Carrying out competitor analysis, link auditing, keyword research, and other research projects as required
• Oversaw competitor analysis, link auditing, keyword research, etc.