Ritesh Ghosal

Co-Founder

Gurugram, Haryana, India29 yrs 7 mos experience

Key Highlights

30 years of experience in brand management and consumer insights.
Built successful businesses from scratch and high-performance teams.
Currently advising start-ups in retail and sustainability sectors.

Stackforce AI infers this person is a seasoned expert in brand management and consumer insights within the retail and sustainability sectors.

Contact

Skills

Core Skills

Market ResearchBusiness StrategyConsumer InsightMarketing StrategyBrand Building

Other Skills

360 Marekting ProgramsAdvertisingAdvertising ResearchAnalytical SkillsAnalyticsBrand ArchitectureBrand EquityBrand ManagementBrand Positioning StrategiesBusiness DevelopmentBusiness InsightsCRMCommunicationCompetitive AnalysisCompetitive Intelligence

About

30 years of experience in building businesses and brands around exceptional customer insight. MBA from IIM Bangalore, 20 years in leadership roles across MNCs and Indian conglomerates in the areas of brand management, advertising, consumer insight and general management. Proven expertise in creating new brands / re-invigorating existing brands, love the challenge of squeezing growth in adverse circumstances. Have built successful businesses from scratch and built high-performance, high engagement teams grounds-up thrice in my career. Now, working with young start-ups in the domains of retail, consumer insights, sustainability and food & beverages. Basically, try to fulfil my unfinished agendas on their steam.

Experience

Insight2activate

Partner

Oct 2024 – Present · 1 yr 5 mos · Gurugram, Haryana, India · Remote

Hsb - hari shankar singhania school of business

Visiting Faculty

Aug 2023 – Present · 2 yrs 7 mos · Jaipur, Rajasthan, India · On-site

A lifetime spent learning how to build winning marketing teams, now a chance to apply these learnings in an academic setting. I will be teaching the application of market research tools and techniques to aspiring Product Managers with the objective of helping them sharpen their proposition and delivery, to better address consumer opportunities.

Customer InsightMarket ResearchBusiness StrategyConsumer BehaviourProduct Development

Crisp insights

Co-Founder, Director

Jan 2023 – Present · 3 yrs 2 mos · Gurugram, Haryana, India · On-site

Promoting a consumer insight start-up powered by the twin engines of digitisation and automation. On a mission to reclaim a central role for the voice-of-the consumer in all marketing decisions

Research DesignConsumer Insight

Incept green

Founder and Chief Business Officer

Nov 2022 – Jun 2024 · 1 yr 7 mos · Third Rock from the Sun · On-site

On a mission to smoke out the greens among us, involve them in creating a movement for individual climate action - not as a hobby but as a vocation

Jaggic

Co-Founder

Aug 2022 – Present · 3 yrs 7 mos · Chandigarh, India · Remote

Self-employed

Independent Consultant

Nov 2021 – Jan 2023 · 1 yr 2 mos

Help young start-ups articulate their ambitions, shape their propositions, acquire customers and build revenue streams.

Consumer InsightMarketing StrategyAdvertisingBrand BuildingRetailProduct Development

Infiniti retail limited, croma - a tata enterprise

Chief of Marketing and Business Development

Mar 2015 – Oct 2021 · 6 yrs 7 mos · Mumbai, Maharashtra, India

Raymond limited

CMO Raymond Lifestyle

Sep 2014 – Mar 2015 · 6 mos

Tata teleservices ltd

2 roles

Head Brand Marketing

Feb 2009 – Sep 2014 · 5 yrs 7 mos

Lead brand and marketing programs' conceptualization, creation, development and execution. Responsible for brand, communication, activation and media across conventional and new-age media (specific focus on internet) for all brands - Tata Docomo; Virgin and Photon

Head Marketing Communications - Tata Docomo and Virgin

Feb 2009 – May 2011 · 2 yrs 3 mos

Conceptualization, creation, development and execution of all marketing programs, communication, activation, Insights and media for brands Tata Docomo and Virgin