Mark Cox — Co-Founder

As the Founder of In the Funnel Sales Coaching, my mission is clear: elevate B2B sales performance and, in doing so, improve the lives of sales professionals. Over the years, our In the Funnel Sales Playbook has been a catalyst for transformation, guiding hundreds of companies and thousands of salespeople toward consistent double-digit growth. We achieve this by combining strategic foresight, disciplined processes, and rigorous coaching to unlock the full potential of every sales team. Pick up our book, "Learn To Love Selling - The Universal B2B Sales Playbook" from Amazon today. At In the Funnel, we specialize in delivering customized sales training that caters to the unique needs of: 1. Sales Leaders 2. Salespeople 3. BDRs/SDRs Each program is designed to equip teams with the tools, strategies, and confidence they need to thrive in today’s competitive market. Beyond coaching, I also host The Selling Well podcast, where I have the privilege of interviewing top minds in business and professional sales. These conversations are a treasure trove of insights, aimed at helping sales teams dramatically improve their performance. When I'm not empowering clients to sell better, you can find me on the ice as a goalie, in the gym, or behind the mic for another episode of The Selling Well podcast. What’s Next: Send me a message on LinkedIn to schedule a 30-minute chat about how we can enhance your sales team's performance. Or, download our free Sales Playbook to discover our proven approach: http://itfacademy.com/free-sales-playbook-download/.

Stackforce AI infers this person is a B2B Sales Expert with a focus on coaching and revenue growth strategies.

Location: Greater Toronto Area, Canada

Experience: 25 yrs 7 mos

Skills

Sales Training
B2b Sales
Sales Playbook
Revenue Growth
Sales Management
Business Development
Sales Playbook Development

Career Highlights

Founder of a transformative B2B sales coaching company.
Developed a successful Sales Playbook for scalable revenue growth.
Hosted a podcast featuring top minds in business and sales.

Work Experience

PureFacts Financial Solutions

Chief Revenue Officer (CRO) - Fractional (1 yr 3 mos)

In the Funnel Sales Coaching

Founder (12 yrs 10 mos)

SAP

Director of Sales , Professional Services (1 yr 1 mo)

Symcor

Vice President Business Development (4 yrs 11 mos)

Vice President -Account Management (5 yrs)

Optus Corporation

Director of Sales (2 yrs 6 mos)

Education

MBA at Ivey Business School at Western University

Bachelor or Arts at Western University

at Crescent School

Mark Cox

Co-Founder

Greater Toronto Area, Canada25 yrs 7 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Founder of a transformative B2B sales coaching company.
Developed a successful Sales Playbook for scalable revenue growth.
Hosted a podcast featuring top minds in business and sales.

Stackforce AI infers this person is a B2B Sales Expert with a focus on coaching and revenue growth strategies.

Contact

Skills

Core Skills

Sales TrainingB2b SalesSales PlaybookRevenue GrowthSales ManagementBusiness DevelopmentSales Playbook Development

Other Skills

AnalysisB2BBPOBudgetsBuilding High Performance Sales TeamsBusiness AnalysisBusiness Process ImprovementBusiness StrategyCRMChange ManagementCoachingConsultingCross-functional Team LeadershipEnterprise SoftwareExecutive Management

About

Experience

Purefacts financial solutions

Chief Revenue Officer (CRO) - Fractional

Nov 2021 – Feb 2023 · 1 yr 3 mos · Toronto, Ontario, Canada · On-site

As a Fractional Chief Revenue Officer at PureFacts, I led sales and marketing to drive scalable revenue growth. I built the Sales Playbook for PureFacts and scaled a team of Account Executives across multiple countries, launched a global Sales Development function, and established a Sales Enablement group to accelerate onboarding and performance. I developed and executed the company’s GTM strategy while reporting to the executive team and the board on all aspects of the sales and marketing program. My focus was on building a data-driven revenue engine that positioned the business for long-term enterprise value and exit readiness.

Sales PlaybookGTM StrategySales EnablementRevenue Growth

In the funnel sales coaching

Founder

May 2013 – Present · 12 yrs 10 mos · Toronto, Ontario, Canada

Our mission is to elevate the discipline of B2B sales to the profession it deserves to be.
We training sales leaders, sales people and SDRs BDRs on our ITF Sales Playbook methodology.
CEOs engage us when they want to IMMEDIATELY elevate sales performance.

Sales TrainingB2B SalesCoachingSales Playbook Development

Sap

Director of Sales , Professional Services

Jul 2011 – Aug 2012 · 1 yr 1 mo · Calgary, Alberta

Responsible for sales, delivery and regional profitability. Interim mandate to turn around underperforming sales organization 6 direct and 3 indirect reports for $ 40 M business.

Sales ManagementProfitabilitySales Delivery