Shiraz Singh Makhaik

Business Development Executive

Gurugram, Haryana, India7 yrs 1 mo experience

Key Highlights

  • Expert in Account Based Marketing strategies
  • Proven track record in lead generation and sales
  • Strong background in client relationship management
Stackforce AI infers this person is a Business Development expert in the SaaS and FinTech industries.

Contact

Skills

Core Skills

Account Based MarketingSales

Other Skills

Brand MarketingBusiness Intelligence (BI)CBMClient Relationship ManagementComputer ScienceCorporate BrandingData AnalysisData VisualizationEnd-to-end sales cyclesLead GenerationLead QualificationLinkedIn Sales NavigatorMarket ResearchMicrosoft ExcelRecruiting

About

Business Development | Account Based Marketing | Account Management | Pre-Sales | Demand Generation | Lead Generation | Email Marketing | Cold Calling | B2B SaaS | Stakeholder Management | Leadership / Executive Hiring | Talent Scout @ Saas | FinTech | InsurTech

Experience

Policybazaar for business

Manager, Account Based Marketing

Oct 2024Present · 1 yr 5 mos · Gurugram, Haryana, India

  • In my current role at Policy Bazaar for Business, I am responsible for spearheading customised inbound and outbound ABM efforts for Accounts starting from Lead Generation to Lead Qualification.
Account Based MarketingLead GenerationLead Qualification

Iris business services limited

Sales & Growth

Jul 2024Oct 2024 · 3 mos · Mumbai, Maharashtra, India

  • Managed end-to-end sales cycles for regulatory products across UK and US markets.
  • Specialized in RegTech solutions tailored to address complex regulatory compliance needs.
  • Closed a significant UK Market Enterprise deal within the first month, contributing to immediate revenue growth.
SalesRegTech solutionsEnd-to-end sales cycles

Plum

Growth Lead - Account Based Marketing

Aug 2023Jul 2024 · 11 mos · Bengaluru, Karnataka, India · Hybrid

  • Spearheaded customised inbound and outbound ABM efforts for Accounts, from Lead Generation to Lead Qualification.
  • Recruited, guided, and expanded squads for success, crafting scalable outbound strategies.
  • Focused on nurturing bonds with key clients and fostering a harmonious ABM environment.
Account Based MarketingLead GenerationClient Relationship Management

Highradius

2 roles

Senior Associate - Account Based Marketing (Sr. BDR)

Promoted

Jan 2022Aug 2023 · 1 yr 7 mos · Hyderabad, Telangana, India

  • Awards:
  • “HighFlyer Award of Applause” for my performance in Q4, 2022
  • Region: India and Remote(EMEA and USA)
  • Key accomplishments:
  • Increased Lead to Discovery Call conversion from 8% to 25% in 2022-2023
  • Responsible for generating Sales Qualified Leads (SQLs) on 1000+ Enterprise Accounts with annual revenues over $1B through highly customized Account-Based Marketing efforts
  • KPI achievement of 92%, 109%, and 115% in Q1, Q2 & Q3 respectively
  • Tools & Technology in use: Salesforce, LinkedIn Sales Navigator, Outreach, ZoomInfo, Seamless, and 6sense
  • Create and update content and sequences in Outreach for the NA ABM team to use
  • Train and mentor upcoming BDRs on inbound and outbound marketing techniques
Account Based MarketingSales Qualified LeadsSalesforceLinkedIn Sales Navigator

Associate - Account Based Marketing (BDR)

Feb 2021Jan 2022 · 11 mos · Hyderabad, Telangana, India

  • Engineer turned Marketeer with Recruiting Wizardry!
  • Responsible for managing the relationship with enterprise clients while understanding their Accounts Receivable (Order to Cash) process and playing an advisory role in terms of suggesting best practices and solutions for clients' A/R processes.
  • Driving new business for the company by qualifying inbound leads and executing various outbound campaigns to generate a strong sales pipeline
  • Preparing detailed Account Research documents, identifying potential stakeholders & reaching out to them via customized Emails/InMails and Phone Calls.
  • Selecting the contacts, tracking emails, and analyzing accounts with the help of marketing tools like Hubspot and 6sense while managing all the leads/prospects on the CRM tool - Salesforce.com
  • Key Achievements :
  • Positive Response rate of almost 46% in my Outbound efforts - Cold Calling, Sniping via channels.
  • Regular performer in terms of generating Sales Qualified Leads(SQLs) on 1000+ Enterprise Accounts with annual revenues over $1B through highly customized Account-Based Marketing efforts.
  • Worked alongside top-level execs from different departments to strategize and execute market branding and growth programs.
  • Hands-on knowledge in using tools like Salesforce, Outreach, 6Sense, and Hubspot.
  • Skills: Hands-on experience in Market Research, Requirements Analysis, Sourcing, Screening & Shortlisting.
  • Recruitment Marketing Specialties: Leadership Hiring(C- Suite, D to VP Level), On-site Hiring, Non-Tech/Tech Lateral Hiring.
  • Responsibilities:
  • Develop and execute recruitment marketing strategies
  • Collaborate with leaders/hiring managers to understand hiring requirements.
  • Analyzing and reporting on recruitment metrics
  • Managing candidate experience
  • Developing recruitment pipeline: Source > Snipe > Engage
Account Based MarketingSalesforceMarket ResearchRecruitment Marketing

Infosys

System Engineer

Feb 2019Feb 2021 · 2 yrs · Chandigarh, India

Education

Himachal Pradesh University Business School

Master of Business Administration - MBA — Marketing

Chitkara University

Bachelor's degree — Data Analytics

Sainik School Sujanpur Tira

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