Rachna Mittal (UX Leader) — Head of Design

With over 28 years of experience, I bring a deep understanding of user behavior, design & digital transformation, both for new ideas & modernization of existing systems. My strength lies in aligning user-centric design with business growth, ensuring every initiative delivers measurable impact. I possess strong business acumen & an ability to interpret stakeholder intent 'even the unsaid' which helps me align teams & outcomes toward a shared vision. I take pride in bridging user experience with business strategy, creating scalable & meaningful digital ecosystems. I have led transformative projects for leading brands such as The Economic Times, The Times of India, Info Edge, Samsung, HCL & Quark. Over the past decade, my focus on fintech and wealth creation has helped build platforms that empower millions, including India’s key decision-makers and investors. My fintech journey began with designing the HDFC NetBanking experience and evolved as I built stock market and financial platforms for The Economic Times, driven by the purpose of enabling people to build lifelong wealth through intuitive technology. Core Competencies & Achievements 1- User Experience Leadership – Building experiences that are functional, delightful, & measurable has been my forte. I have nurtured & led UX teams, established user-first design cultures within corporate ecosystems & successfully created scalable UX frameworks for multiple renowned brands. 2- Productization & Transformation – Converted complex, fragmented digital systems into cohesive, high-performing products. My approach combines design thinking with business strategy to enhance both user satisfaction & revenue metrics. Initiatives are data-backed & impact-driven. 3- UX Research – Built UX research functions that blend qualitative insights (user interviews, usability testing) with quantitative analytics (behavioral data, heatmaps, conversion funnels), ensuring design decisions are evidence-based and outcome-oriented. 4- Strategic Growth & Revenue Design – Positioned design as a growth driver influencing retention, conversion, and monetization through measurable outcomes. 5- Subscription & Retention Strategy – At The Economic Times, pioneered one of India’s earliest digital subscription models for content consumption, designing experiences that optimized acquisition, retention, and engagement to drive sustainable revenue growth. 6- Customer Success Integration – Linked customer feedback and behavioral data directly with design improvements, strengthening satisfaction, retention, and continuous product evolution.

Stackforce AI infers this person is a Fintech and Media UX leader with extensive experience in user experience design and digital transformation.

Location: Noida, Uttar Pradesh, India

Experience: 27 yrs 7 mos