Oct 2024 – May 2025 · 7 mos

Apr 2021 – Oct 2024 · 3 yrs 6 mos

Aug 2018 – Apr 2021 · 2 yrs 8 mos

May 2017 – Aug 2018 · 1 yr 3 mos · Gurgaon, India

Jan 2017 – May 2025 · 8 yrs 4 mos

• Board Infinity is a higher education career management platform.
• I coach students on resume writing, mock interviews, group discussions & role clarity.

Oct 2016 – May 2017 · 7 mos

• Responsible for driving growth across Food & Entertainment and Retail verticals while working closely with merchant partners in the online and offline space.
• Closed deals with some of the largest QSR chains, grocery chains and lifestyle brands in India, resulting in new user acquisition for the partners and category growth for FreeCharge.
• Worked with the CEO and CBO on creating category operating plan, marketing roadmap and other strategic initiatives.

Jun 2016 – Oct 2016 · 4 mos

• Negotiated deals including commercials, campaign launches and promotion plans with merchants across the F&E and Retail verticals (offline and online).
• Involved in planning promotion budgets for the category, linked to transaction growth.
• Piloted new initiatives with key partners resulting in new user growth for merchants.

Jun 2015 – Jun 2016 · 1 yr · Gurugram, Haryana, India

• Managed sales of MARS chocolates for Mysore and coastal Karnataka (territory size of INR 50 lac) leading a team of 2 Sales Officers and 8 channel partners
• Partnered with key customers for category growth and in-store visibility through BTL execution focused strategic tie-ups
• Launched a mobile application to manage workflow and reporting of Modern Trade merchandizers
• Built a GTM plan for MARS to tie up with e-commerce players

Aug 2014 – Oct 2014 · 2 mos · Bangalore

• Developed a monetization strategy for Junglee.com by boosting the online visibility of sellers across the web.

Mar 2014 – Apr 2014 · 1 mo · Kasaragod, Kerala

• Project scope: Structuring the Knowledge Management Process for Integrative Medicine in Non-Filarial Skin Diseases
• Developed a first of its kind Ayurveda-Allopathy mapping model, resulting in an integrated diagnosis process for non-filarial skin diseases
• Built a database to validate the mapping by storing information of patients during first examination & 4 subsequent follow-up stages
• Made final prescription of medicine easier for 100+ skin patients coming to IAD every year with chronic dermatological diseases

Jan 2013 – Mar 2013 · 2 mos · Gurugram, Haryana, India

• Managed partner relations for the Education vertical on YouTube resulting in 700 new education videos being added to YouTube
• Conceptualized, planned & organized a YouTube EDU Workshop for teachers from top 30 schools across Delhi/NCR
• Evangelized adoption of EDU channels in classroom teaching & demonstrated YouTube features like Playlists & Hangouts on Air

Jun 2011 – May 2013 · 1 yr 11 mos · Gurugram, Haryana, India

• Planned & managed Google AdWords ad campaigns for top spending Travel advertisers across Desktop, Mobile & Tablet devices
• Aligned Google Search & Display Network advertising strategy to meet client goals of increasing website traffic & ad to sales conversions
• Improved clients’ ROI on ad spend by increasing clickthrough to website by 50%, while bringing costs down by 25%
• Proposed & implemented a $5 Million international expansion for Hotels.com’s Hotel themed campaigns to European markets
• Drove client adoption of new Google products like Sitelinks and Google+ extensions, converting 50% more ad clicks to sales

Jun 2010 – Jun 2011 · 1 yr · Gurugram, Haryana, India