Aug 2023 – May 2025 · 1 yr 9 mos · Bengaluru, Karnataka, India · On-site

• 1.Leadership & Growth: Led CRM strategy across Surgery Care, Retail, and Out-of-Pocket (OOP) verticals, driving month-on-month growth and customer retention. Managed a 4-member team, reducing CPS through innovative cohort experiments and personalized journeys that boosted upsell and cross-sell.
• 2.Strategic Planning: Developed and executed a comprehensive AOP, aligning CRM initiatives with organizational goals. Enhanced efficiency and agility in the marketing function.
• 3.Data-Driven Success: Conducted in-depth analyses of user behavior, funnel performance, and campaign metrics, translating insights into actionable growth strategies.
• 4.Profitability Focus: Re-strategized with the Growth team to achieve CM2 positive results for Retail, maximizing margins through precise planning of net paid and discounts.

Nov 2020 – Feb 2023 · 2 yrs 3 mos · Bengaluru, Karnataka, India

• Headed multiple projects to improve the growth funnels related to app installs, reinstalls, repeat purchases and cross-promotions.
• Strategised and executed hyper-personalised user journeys with an omni-channel approach (push notifications, SMS, Email and WhatsApp) to improve success metrics such as retention, first activation rates and cart abandonments.
• Presented quarterly growth and retention roadmaps to leadership stakeholders as per the business KPIs.
• Led cross-team initiatives to align growth and retention projects (Product, Customer Success, and Revenue Teams)
• Built and managed the team of campaign specialists, copywriters, and analysts.

Jul 2018 – Nov 2020 · 2 yrs 4 mos · Bangalore

• Worked closely with marketing team to plan and execute push/in-app, SMS, email marketing campaigns on MoEngage platform with a focus on user engagement, retention and brand awareness.
• Strategised and drive digital marketing campaigns for the new features’ and version launch of the app.
• Created an engagement framework to ensure the best user experience at different stages of their journey on the app.
• Analysed marketing campaigns, created reports and presented it to the top management.
• Worked cross-functional across product, technical & operations team to ensure the success of campaigns and to achieve team KPIs.

Nov 2016 – Jan 2018 · 1 yr 2 mos · Bangalore

• Planning and executing paid/sponsored marketing campaigns for the clients on my company's website, social media platforms (Facebook, Instagram and YouTube) and conducting email marketing campaigns.
• Tracking performance of marketing campaigns regularly using Google Analytics, Facebook Business Manager, Quintly, Sprouts Social, MailChimp, Double click for publishers (DFP), etc. and creating wrap reports for the clients.
• Conduct contextual and analytical market research to create proposals for our prospective clients to get them on-board in brand partnership with the company.
• Data collection from various web/social media analytic platforms and creating data visualizations in Google Data Studio and Qlik Sense as per the team requirements and sharing insights on the same.

Jul 2015 – Jun 2016 · 11 mos · Bangalore

• Key responsibility areas :
• Maintain ops service standards by way of monitoring adherence to SOPs.
• Plan efficient resource utilization, organizing trainings and development activities.
• Proactively monitor & take timely actions for service quality improvement.
• Facilitate cross-functional interactions for service improvements.
• Take necessary actions for achieving Operations MBOs
• Plan for manpower and other resources
• Conduct expense analysis and actions on exceptions
• Handling customer complaints

Apr 2014 – May 2014 · 1 mo · Thiruvananthapuram Area, India

• Analytical study on the service quality of Thiruvananthapuram International Airport.

Jul 2012 – Mar 2013 · 8 mos · Thiruvananthapuram Area, India

• Understanding customer requirements and selecting products that best fits the desired specifications.
• Preparing compliance documents for customer approvals.
• Preparing bill of materials as per compliance document.
• Building trusted relationships with clients & business partners.
• Work with sales and technical teams across Econosto to increase win chances against competition.