Gaurav Mehendiratta

Business Development Executive

West Delhi, Delhi, India5 yrs 5 mos experience

Key Highlights

Over 2 years of cross-functional experience.
Proficient in diverse marketing strategies.
Strong background in events and exhibitions management.

Stackforce AI infers this person is a Marketing and Events Management professional with a focus on Consumer Durables.

Contact

Skills

Core Skills

Marketing ManagementBrand ManagementTrade MarketingSales ManagementMarket ResearchRetail ManagementEvent Management

Other Skills

Below The Line MarketingBrand PositioningBusiness DevelopmentCompetition AnalysisCompetitive AnalysisConsumer Goods Distribution StrategyCustomer EngagementDemand TypesDigital MarketingDistribution ManagementElectronic Article SurveillanceFinancial KPIsGreen MarketingIncremental Sales CalculationInventory Management

About

I am a self motivated graduate professional with over 2 years of cross functional experience in Consumer Durables industry and Events and Exhibitions. I am proficient in the fields of Marketing Management and Planning, Trade Marketing, Brand Management, ATL & BTL Marketing, Digital Marketing, Promotions and Event Management, Merchandising Team Management, Product Trainings, Vendor Management and so on. I have also had extensive experience in Events and Exhibitions, ranging from Lead Generation Programs, Seminars & Conferences, Series of Product Launches, Business Events, Space Selling, Advertising and Promotions, tie-up and more.

Experience

5 yrs 5 mos

Total Experience

1 yr 1 mo

Average Tenure

Current Experience

Bose corporation

Dealer Sales Officer

Oct 2019 – Mar 2021 · 1 yr 5 mos · New Delhi Area, India

Product Mix Pricing Strategy like Optional Product pricing,Captive Product Pricing,Two Part Pricing,Bait and Switch Pricing,Multiple Unit Pricing, Loss Leadership Strategy.
Know About Market Cannibalization and know how to calculate the cannibalization rate
calculates incremental sales generated by the ad campaign {Incremental Sales ($) = Total Sales ($) - Baseline Sales ($)}
Once incremental sales is calculated for a tactic using one of the above techniques, the ROI for that tactic is calculated using the following formula. (ROI= INCREMENTAL SALES/MEDIA_SPEND)
Three Levels of Product i.e ( Core Benefit, Actual Product and Augmented Product )
Augmented Product – Warranty, Free delivery, Customer service and customer experience, Financing, Free Gifts, Coupons, Free snacks while at the retail outlet, Ticket to events , Free product trial,Having a discount coupon for a future purchase
Motivating the employees by Intrinsic and Extrinsic motivation
Prevention from buyer remorse
Using Key Performance Indicator for calculating the store performance like Sales Per Square Feet,Traffic Conversation, Inventory Shrinkage Rate,Average Ticket size
Product mix and Product line Dimensions i.e. (Product Line Length,Product Mix width,Product Line depth, Consistency)
Know about the Electronic Article Surveillance for preventing shoplifting in retail stores i.e.( Mini hard tag, electronic surveillance gate, Bar code sensormatic ultramax labels)
How To Expand Consumer Goods Distribution | Consumer Goods Distribution Strategy |
Know about modes of working in any organization (centralization,decentralization and Delegation of Authority)
Know about Stealth Marketing
Different Types of Demands in Marketing like Negative demand, Nonexistent demand, Latent demand, Declining demand, Irregular demand, Full demand, Overfull demand, Unwholesome demand,
Identify optimal Points of Parity and Points of Difference in brand positioning

Product Mix Pricing StrategyMarket CannibalizationIncremental Sales CalculationROI CalculationProduct DimensionsMotivational Techniques+8

Orient electric

North India Team leader

May 2018 – Mar 2019 · 10 mos · New Delhi Area, India

Taking Care of Inventory Management like ROP,LT,Buffer Stock
Taking Care of Tertiary Sales like Daily sales Report,YOY,QOQ
Distribution Management Like WOD,DOD
Taking care of Sales Promotion of Both like Trade Discount and Consumer offer
Taking Care of Below The Line Marketing
Executing all the Promotions in Ground Level
Taking Institutional Order
Manage Distributor sales representive like TLS,LPPC,Productivity
Competition analysis from the Market
Compile all the report from Ground level and send to senior management
Taking care of Competitive Landscape
Checking the grooming of ISD like Dress,shoes,comb…
Check the services issues face by retailer and ISD
Manage the store Layout (Planogram)
Store Auditing
Vendor Management
Give on the Job Training to ISD
Reinforcement the ISD Like Reward and Recognition for achieving the target
Improve ISP selling skills like Transactional ,Relationship and Value Added Selling
Checking store growth rate like AAGR and CAGR
Full Understanding about Dead Weight and Volume Metric Weight of parcels for shipment
Good Knowledge about Marketing Myopia and Market Segmentation
Good Knowledge about Pricing Strategies i.e.(Skimming and Penetration Pricing)
Know about Green Marketing
Good Understanding about planned obsolescence
Interim Containment Action ,Corrective Action and Preventive Action ( CAPA)
Reduce Accounts Receivable Aging
Inter-corporate Deposits (Borrowed Fund)
Minimum Viable Product (MVP)
Target Costing
Yield Management
Request For Information RFI|Request for Proposal RFP|Request For Quotation
POKA-YOKE / Mistake Proofing
Know about submissiveness, assertiveness, and aggressiveness
Probation Period
Know about Cycle Time, TAKT Time, and Lead Time
Capital Budgeting Techniques (PB, ARR, NPV, PI & IRR)
Know about Average due Date
Know about moratorium Period and its calculation
customer acquisition cost
Customer retention rate
Customer churn rate
Know about Strategic Business unit
Know about Supply Chain Metrics like COCT,POM

Inventory ManagementSales PromotionBelow The Line MarketingDistribution ManagementCompetition AnalysisStore Layout Management+8

Panasonic india

Retail Manager

May 2017 – Dec 2017 · 7 mos · Delhi

Know about close ended questions (Dichotomous questions, Multiple-choice questions, Likert Scale, Semantic Differential, Rating scale)
Know about Asymmetric information, adverse selection and Moral Hazard.
Know about Market Follower Strategy (Counterfeiter ,Cloner, Imitator ,Adaptor)
Know about Markdown and Markdowns can be implemented in a couple of ways: early markdown and late markdown
Know about Market channel Conflict i.e. (Vertical, Horizontal, Intertype, Multi-Channel)
Know How to Calculate the Targeted Number of Bills Cut Basis Productivity Norms
Financial KPIs for the Distribution Industry like (ARTR,DSO)
Know about Target Market and Patterns of Target Market Selection like (Single Segment concentration, Selective Segment Specialization, Product Specialization, Market Specialization and Full Market Coverage)

Market ResearchMarket Channel ConflictFinancial KPIsTarget Market SelectionRetail Management

Usha international

Team Leader

Oct 2015 – Feb 2017 · 1 yr 4 mos · Gurgaon, India

I am a self-motivated graduate professional with over 2 years of cross functional experience in Consumer Durables industry and Events and Exhibitions.
I am proficient in the fields of Marketing Management and Planning, Trade Marketing, Brand Management, ATL & BTL Marketing, Digital Marketing, Promotions and Event Management, Merchandising Team Management, Product Training, Vendor Management and so on.
I have also had extensive experience in Events and Exhibitions, ranging from Lead Generation Programs, Seminars & Conferences, Series of Product Launches, Business Events, Space Selling, Advertising and Promotions, tie-up and more.

Marketing ManagementEvent ManagementTrade MarketingBrand ManagementDigital MarketingPromotions+1

Apple

IPRO

Jul 2014 – Oct 2015 · 1 yr 3 mos · New Delhi Area, India

 Demonstrate and provide information on promoted products/services
 Create a positive image and lead consumers to use it
 Use lectures, films, charts, and/or slide shows
 Distribute product samples, brochures, flyers etc. to source new sales opportunities
 Identify interest and understand customer needs and requirements

Product DemonstrationCustomer EngagementSales Opportunities IdentificationSales Management