Feb 2024 – Aug 2024 · 6 mos · Remote

• Stakin is an infrastructure operator for Proof-of-Stake public blockchains offering non-custodial delegation services. My job was to bring Stakin as a Top 10 non-custodial staking provider.
• Responsibilities:
• Define and execute an overall marketing strategy aligned with the yearly and quarterly OKRs and Stakin’s vision.
• Look after Stakin's brand presence and brand image
• Design efficient processes and build and supervise an A-class marketing team

Jan 2023 – Oct 2023 · 9 mos · Remote

• xSPECTAR is a hyper-realistic metaverse that breaks down physical and financial barriers where the dynamic activities are as real as your interactions, creating an ecosystem that revolutionizes not only how you connect but how you transact, trade, and thrive.
• Responsibilities:
• Marketing collaterals
• Brand partnership content
• Social media content

Apr 2022 – Sep 2022 · 5 mos · London, England, United Kingdom

• I was the Chief Marketing Officer of the DeFi unit at Pluto Digital. The Yield Optimisation Platform (YOP) lets you interact with the best DeFi protocols across the top blockchains from a clean and simple interface.
• Responsibilities:
• Build and lead a team of marketing professionals, oversee all marketing operations, responsible for developing the marketing strategy and vision of YOP
• Ensure that marketing operations, branding, and communications are unified, and reflect the business’ tone of voice
• Create a solid network of strategic partnerships and influencers

Feb 2022 – Mar 2023 · 1 yr 1 mo

• Yearn finance is a DeFi protocol for passive yield farming started by Andre Cronje and currently organized as a DAO (Decentralized Autonomous Organization).
• As a DAO contributor my tasks include:
• Content strategy revolving around the protocol's social media channels
• B2B communications and branding

Nov 2021 – Mar 2023 · 1 yr 4 mos

• I was one of the strategic minds behind the rise of Mario Nawfal on crypto Twitter.
• Mario Nawfal's Roundtable Twitter spaces became the 2nd most attended Twitter space ever, with guests including:
• Hunter Biden,
• Elon Musk
• Mark Cuban
• Marc Andreessen
• SBF
• Bill Ackman
• ... and others

Mar 2021 – Mar 2022 · 1 yr

• TrustSwap is a full service digital asset ecosystem turning smart contracts into practical products for every-day use. The company's flagship products are the TrustSwap Launchpad (with a guaranteed allocation), Mint (create your own crypto currency for free), Swappable (a marketplace for NFT), token locks and liquidity locks.
• Responsibilities:
• Create quality content for a variety of channels including Website, Social Media, Press releases,
• Medium posts, Job applications, Whitepaper, etc.
• Develop multi channel content strategy
• UX copywriting and SEO copywriting

Jul 2020 – Feb 2021 · 7 mos

• BC is a full-service blockchain growth hacking agency. Providing fundraising, development, marketing, legal, strategy, and advisory solutions.
• Responsibilities:
• Direct response copywriting (ad copy, drip campaigns)
• Content writing (press releases, blog articles)

Jul 2020 – Dec 2020 · 5 mos

• KuCoin is a global cryptocurrency exchange for over 400 digital assets providing Spot trading, Margin trading, P2P fiat trading, Futures trading, Staking, and Lending.
• Responsibilities:
• Writing long form SEO optimized content for the KuCoin blog

Dec 2019 – Apr 2020 · 4 mos

• Flow Research Collective is a research and training organization founded by Steven Kotler, the best-selling author of Bold and The Rise of Superman>
• Responsibilities:
• Ensure that Flow Research Collective's content and public facing assets are world-class so that they create sales opportunities, build brand and generate raving fans.

Jul 2019 – Oct 2019 · 3 mos · Tallinn, Harjumaa, Estonia

• Increase the number of investors on Funderbeam.com in Northern Europe and the UK

Oct 2018 – Dec 2021 · 3 yrs 2 mos · Tallinn, Estonia

• Founder and chief conversion copywriter at Inkblot Media (www.inkblot-media.com). As a direct response copywriter, I am involved with:
• Diagnosing deficiencies in the sales funnel
• Analyzing copy across all communication channels (social, email, blog).
• Designing and implementing a content strategy

Jul 2017 – Nov 2017 · 4 mos · Gurgaon, Haryana

• Acting as a content and PR lead for the investment fund that wanted to establish its India presence for the first time, also advising their portfolio startups (six at the time) on their content and copywriting strategy.

Mar 2015 – Dec 2019 · 4 yrs 9 mos · New Delhi

• Couples need a room, not a judgement. We built India's first hotel booking site for couples.
• We got featured on national and multinational media, including BBC News and The Discovery Channel. Guess who news-jacked the company to these outlets. Yes, that's right. And I also got us our seed investor via a cold email campaign.
• Responsibilities:
• Marketing automation and drip campaigns
• Demand generation and go-to-market strategy
• Pay per click advertising
• News-jacking
• Social media strategy
• Content strategy
• Media outreach
• Brand management

Aug 2014 – Jul 2015 · 11 mos · New Delhi Area, India

• A mobile app development company with offices in 4 continents, headquartered in New Delhi. My work there involved
• Blog articles,
• Website content,
• Ebooks,
• Case studies
• Porn movie headlines (no, not that one)
• You name it.
• One of my Ebooks brought a $10,000 sales lead just after one download and one phone call.