Ketan K.

Business Development Executive

Indore, Madhya Pradesh, India4 yrs 8 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

4+ years of P&L growth experience
Proven track record in category management
Expertise in building product-market fit

Stackforce AI infers this person is a B2C Marketing and Product Management expert with a focus on growth strategies.

Contact

Skills

Core Skills

Category ManagementBusiness DevelopmentProduct ManagementMarketing

Other Skills

Content MarketingDigital MarketingEmail MarketingEnterprise MarketingHiringInfluencer MarketingInterpersonal CommunicationInterpersonal SkillsLeadershipMarketing Communications PlanningMicrosoft PowerPointMobile MarketingOffline MarketingPeople ManagementPerseverance

About

4+ years of brand & category P&L growth experience with track record of growing core categories & programs at Meesho & building 0-1 PMFs

Experience

Meesho

3 roles

Senior Business Manager

Promoted

Jul 2025 – Present · 8 mos

Business Manager

Jan 2024 – Aug 2025 · 1 yr 7 mos

Kurtis category: Grew by 24% YoY vs 12% previous year by scaling occasional wear, sizes OOS & launching an industry-first size-standardization
Led Meesho Gold: Grew from 0.2% NMV share to 3% by enabling native discovery of premium products via horizontal feeds

Category ManagementLeadershipMarketingBusiness Development

Associate Business Manager

Jun 2022 – Jan 2024 · 1 yr 7 mos

Associate Business Manager (Jun'22-May'23)
Beauty & Personal Care: Grew from 6% order contribution to 8% through bridging selection gaps, sharpening prices & improving product comprehension.
Electronics (Dec'22 - May'23): Conceptualized, built & scaled supplier funded first order discounts to acquire new category users
Acting Business Manager (May'23 - Dec'23)
Electronics Mall: Established PMF & built branded electronics portfolio by onboarding & scaling national/emerging brands such as Boat & Mivi (branded electronics grew from 0% to 11% order contributiom to electronics)
Driven horizontal projects for meesho: accelerating cross-category user adoption, building the flywheel for high asp

Category ManagementProduct ManagementMarketingBusiness Development

Cipla

Senior Brand Manager

Jun 2021 – May 2022 · 11 mos · Mumbai, Maharashtra, India

Tata steel

Summer Marketing Intern

Apr 2020 – Jul 2020 · 3 mos · India

Project- Strengthening the brand funnel of Tata Basera
Designed cross selling offers for big builders in delhi after thorough primary research which can increase market share by 60% in delhi
Influencer marketing to generate leads & improve conversions: Increased loyalty of architects & engineers by designing loyalty program for them from ideation to pilot level with ROI analysis.
Analysed Individual home builder's buying journey by leading a survey of 200 customers across 5 states

MarketingInfluencer MarketingPublic Relations

Rayeye

Product Management Intern

Jan 2020 – Mar 2020 · 2 mos · India

Product Management: Ideation to prototype of an app to streamline operations of retail store managers
Designed & conducted depth interviews(200 questions) of 10 apparel store managers to map their routine journey
Ideated features & developed prototype which proved to save 8 weekly workhours of store managers.

Product Management

Yuva unstoppable

Social Work Intern

Feb 2019 – May 2019 · 3 mos · India

Designed and conducted impact assessment of the fellowship program working under Professor Naman Desai at IIM-Ahmedabad
Strengthened the CSR relationships of YUVA by drafting the annual reports of the fellowship program for 3 corporate-CSR donors
Led a team of 7 interns to empower 80 underprivileged students by organizing 1-month English training, public speaking workshop
Organized a 5-day science and arts summer workshop to supplement the education and skills of over 500 underserved children