Swati Kawatra

Business Development Executive

Mumbai, Maharashtra, India14 yrs 3 mos experience

Highly Stable

Key Highlights

14+ years in digital advertising sales leadership.
Expert in driving measurable revenue growth.
Strong focus on building long-term partnerships.

Stackforce AI infers this person is a Digital Advertising Sales Leader with expertise in MarTech and performance marketing.

Contact

Skills

Core Skills

Digital Advertising SalesClient RelationsClient AcquisitionContract NegotiationDigital Campaign ManagementP&l ManagementDigital TransformationClient Advisory

Other Skills

Account PlanningAdvertising SalesAnalytical SkillsBrand StrategyCampaign ExecutionClient SatisfactionCommunicationConflict ResolutionCritical ThinkingCross-functional Team LeadershipCustomer Relationship Management (CRM)Customer RetentionDigital Direct MarketingGoogle AdsKey Account Acquisition & Retention

About

I am a Digital Advertising Sales leader with 14+ years of experience in performance marketing, programmatic advertising, and brand partnerships, driving measurable revenue growth across Paytm and Jio. At Paytm, I lead digital ad sales strategy, client acquisition, and agency partnerships, delivering ROI-driven campaigns for leading brands across FMCG, Media, telecom, e-commerce, and D2C verticals. My role blends revenue ownership, client success, and cross-functional leadership, ensuring sustainable growth for both brands and platforms. I believe great businesses are built on trust and long-term partnerships. Whether it’s scaling new revenue streams, creating high-impact campaigns, or leading cross-functional teams, I focus on delivering outcomes that matter — measurable growth for brands and sustainable impact for the business. Outside of work, motherhood has shaped my leadership style—teaching me to multitask with ease, adapt quickly, and lead with empathy. These lessons make me a more grounded professional, shaping how I build teams, solve problems, and strengthen partnerships. For me, advertising is not just about placements—it’s about creating impactful brand stories, driving ROI, and scaling trusted partnerships.

Experience

Paytm

3 roles

Associate Vice President, Advertising Sales

Promoted

Jul 2024 – Present · 1 yr 8 mos

1) Spearhead digital advertising sales strategy, driving double-digit YoY revenue growth.
2) Build trusted partnerships with top brands (Mondelez, HUL, Nestle, Airtel, Zepto) and agencies (GroupM, Madison, Publicis), ensuring 95% client retention.
3) Deliver performance marketing solutions across display, video, programmatic, and app monetization.
4) Mentor and scale high-performing digital sales teams, fostering innovation and client success.

Digital Advertising SalesClient RelationsRevenue GrowthCross-functional Team Leadership

General Manager

Promoted

Apr 2023 – Jul 2024 · 1 yr 3 mos

1) Scaled ad revenue growth through strategic agency partnerships and client acquisition.
2) Designed data-driven performance campaigns for FMCG, media, telecom, and q-commerce brands.
3) Strengthened Paytm Ads’ positioning with innovative ad formats, measurable ROI, and programmatic solutions.

Digital Advertising SalesClient AcquisitionPerformance MarketingStrategic Partnerships

Deputy General Manager

Dec 2021 – Apr 2023 · 1 yr 4 mos

1) Expanded advertiser base by 40% in 18 months, driving new business growth.
2) Partnered with brands to create custom media solutions, increasing average deal size by 25%.
3) Launched new monetization products aligned with client performance goals.

Digital Advertising SalesClient RelationsMedia AgenciesAccount Planning

Jio

4 roles

Deputy General Manager

Promoted

Apr 2021 – Nov 2021 · 7 mos

1) Managed large-scale media partnerships, delivering multi-million INR revenues.
2) Negotiated contracts with top agencies/brands, boosting ROI and client satisfaction.
3) Led award-winning digital campaigns (“Wheel Ghar Se Career,” “The Wrapper That Gives”) showcasing impactful brand storytelling.

Contract NegotiationClient SatisfactionDigital Campaign Management

Senior Manager : Advertising & Alliances

Promoted

Apr 2016 – Apr 2021 · 5 yrs

1) Owned P&L for Strategic Business Alliances, driving 20% YoY revenue growth across BFSI, FMCG, and digital clients.
2) Designed and executed end-to-end campaigns, improving engagement and conversion metrics.
3) Secured and grew partnerships with over 50 marquee brands, ensuring repeat business and long-term trust.

P&L ManagementCampaign ExecutionClient Relations

Manager : Cloud Sales & Revenue

Jan 2015 – Apr 2016 · 1 yr 3 mos

1) Advised clients on digital transformation strategies, improving efficiency and cost optimization.
2) Part of the core team which enabled a 0 to 1 journey for Jio's switchNwalk (an android based app install solution)

Digital TransformationClient Advisory

Product Manager

Jun 2012 – Jan 2015 · 2 yrs 7 mos

Identify, Define, Deliver and Market Jio’s flagship product offering in the Indian market.
Conceptualize ideas for new product features (functionalities, interface etc.) to drive adoption, by identifying new business opportunities through the study of growth drivers and competitor analysis.
By preparing product requirement documents to define the product and outline its road map, in a manner easily understood by all stake holders in the system.
Collaborate with designing, engineering, development and testing team to ensure the requirement documents gets converted to a live product, ready to be scaled and shipped for nearly 1.21 billion people.
Define the marketing strategy for the product, for its acceptance and continued usage by the target audience.
Lead a team to accomplish the set responsibility.
Identify, evaluate and work with leading online and offline companies to develop business relations and partnerships useful for the product, by conducting client presentations, negotiations and follow ups.
Devise strategy for continuous user engagement
Defining, analysing and reporting the various data points captured through the product.
Utilising the information learned to improvise on the product and also to identify areas for building loyalty programmes thus increasing the customer engagement.