Shashank Saurav — Business Development Executive
I am a category and growth marketing leader with 11+ years of experience building and scaling high-value portfolios across FMCG, retail, and digital commerce. My strength lies in owning the entire growth equation strategy, P&L, GTM, pricing, marketing, supply chain alignment, and execution, not just one part of it. I build categories that scale profitably. From national brands to emerging portfolios, I’ve consistently driven sustainable revenue growth, margin expansion, and market share gains across GT, MT, e-commerce, D2C, and quick commerce. Career highlights • Owned multi-crores multi-brand P&L across Campa, Maliban, Independence, and Ravalgaon. • Scaled Campa Energy to ~20% market share through integrated GTM and activation. • Built long-term AOP and GTM roadmaps across categories, pricing, and portfolio strategy. • Led 200 Crores ~USD 20M of omni-channel P&L at Captain Fresh; improved EBITDA from 3% to 13% QoQ. • Drove multi-crore category growth at Pepperfry; raised private-label share to 55% and improved NPS, retention, and margins. How I create impact • Full-spectrum P&L ownership with sharp commercial discipline. • Data-led pricing, promotion, and portfolio optimisation. • Strong cross-functional leadership across marketing, supply chain, sales, product, and analytics. • Product-led growth mindset backed by experimentation, CRM automation, and consumer insights. • Ground-up understanding of distribution, trade economics, and route-to-market execution. My edge I combine on-ground commercial experience with modern growth and product thinking. Having started my career managing large sales teams and distributor networks, and later moving into category, product, and growth leadership, I bring a rare balance of execution depth and strategic clarity. Let's connect and collaborate for mutual success. My email - shashanksauravv@gmail.com
Stackforce AI infers this person is a growth marketing leader with expertise in FMCG and digital commerce.
Location: Bengaluru, Karnataka, India
Experience: 10 yrs 11 mos
Skills
- P&l Management
- Go-to-market Strategy
- Category Management
- Trade Marketing
- Sales Strategy
- Business Intelligence
Career Highlights
- Owned multi-crore multi-brand P&L across various brands.
- Scaled Campa Energy to ~20% market share.
- Drove multi-crore category growth at Pepperfry.
Work Experience
Reliance Retail
Senior Category Manager, Modern Trade, E-commerce & Traditional Retail (2 yrs 11 mos)
Captain Fresh
Associate Director , Category (D2C, E-commerce & Retail) (10 mos)
Pepperfry
Brand Manager – Product Growth (Furniture) (11 mos)
Britannia Industries Limited
Area Sales Manager - Biscuits (1 yr 2 mos)
ITC Limited
Assistant Branch Manager (1 yr)
Pidilite Industries Limited
Area Sales Manager (1 yr 7 mos)
Summer Intern - Marketing (1 mo)
Accenture
Senior Analyst Programmer (2 yrs 5 mos)
Airtel
Intern - Engineering (1 mo)
Education
Business Strategy & Financial Performance at INSEAD
MBA at Symbiosis Centre For Management and Human Resource Development
Digital Marketing & Data Analytics at Indian School of Business
Growthx Bootcamp at GrowthX®
Btech at West Bengal University of Technology, Kolkata
High School at Don Bosco Academy, Patna
