Jul 2020 – Oct 2021 · 1 yr 3 mos

Jan 2019 – Oct 2021 · 2 yrs 9 mos

Feb 2016 – Oct 2021 · 5 yrs 8 mos

• Heading the Hyderabad business Operations at CIEL. Partnering with clients across business segments in their progress.

Feb 2016 – Oct 2021 · 5 yrs 8 mos

Mar 2015 – Nov 2015 · 8 mos · Hong Kong SAR

• Operating out of Hong Kong, Career Architects is an emerging HR consulting and talent management firm. My association with Career Architects as a core team member was to build comprehensive go-to-market strategy, identify and acquire new business opportunities for the organization. I was also responsible for developing sales and marketing collaterals for supporting sales activities.

Aug 2010 – Sep 2012 · 2 yrs 1 mo · Greater Hyderabad Area

• As a key member of the staffing solutions group of Randstad India Ltd, I have played multiple roles spanning across business development (new client acquisition, cross & up-sell, client relationship management), pre-sales/ bid management (responding to RFIs/ RFPs, proposal presentations, solution design, pricing strategy, and contract management), project/ program management (managing ~1000 onsite employee strong operations team for a global e-commerce client), and marketing (market planning/ strategy, competitor intelligence, development of marketing content/ brochures/ presentations/ flyers etc.)
• Key Success Story: Opportunity Identification (prospecting, lead generation), Assessment (mapping business needs to offerings/ solution design), Management (RFI & RFP response, proposal presentation, bid-defence, contract negotiation) & Operations Management (Delivery excellence, ramp-up & down per client business needs, escalation management, account management) for an e-commerce giant, a deal that Randstad won generating revenues in excess of ~USD 4.0M per annum
• Marketing/ Sales Support:
• Responsible for developing exclusive marketing strategies with the objective of increased visibility of Randstad’s staffing services
• Utilized public sources and industry database to create and maintain relevant , up to date information on staffing market, clients and competition
• Created Go to market (GTM) sales kit for consultants which included industry segment analysis and value propositions of Randstad’s services.
• Conceptualized and executed an exclusive micro-marketing campaign for staffing services. More than 5000 companies were contacted through direct mailers which followed a problem-solution pattern - The campaign successfully generated more than 500 leads
• Instrumental in creating knowledge repository including sales presentations, services brochure/ flyers and other related marketing/ sales pack

Oct 2009 – Jul 2010 · 9 mos · Greater Hyderabad Area

• Pre-Sales/ Bid-Management:
• Responsible for the complete opportunity life cycle/deal management activities which includes responding to RFI/RFPs in coordination with senior management and delivery teams
• Responsible for driving Bid Analysis including bid reviews, bid/no bid decisions, understanding and evangelizing the evolving bid strategy, owning and coordinating bid responses
• Involved in post-bid activities till delivery hand off, like bid defense, contract management, pricing strategy, risk assessment, legal considerations etc.
• Business Development & Account Management:
• Successfully identified (new growth accounts/ who-to-sell), developed (designing go-to strategies/ what-to-sell) and closed new business opportunities for Randstad’s staffing business.
• Engaged in effective client relationships in order to stay abreast of business opportunities and industry trends.
• Developed customized staffing solutions by accurately assessing and identifying customer needs, lead project scope discussions and provided insightful recommendations.
• Developed high level presentations showcasing Randstad’s value propositions through proof of concepts (POCs)
• Bagged many marquee client deals across industry segments (Ex: Global e-commerce giant, A large Pharma major, etc.)
• Managed and mentored a high performing team of business consultants with key responsibility to grow and manage operations for the south regions

Aug 2007 – Sep 2009 · 2 yrs 1 mo · Greater Hyderabad Area

May 2005 – Jul 2007 · 2 yrs 2 mos · Greater Chennai Area

• At TTK Healthcare Ltd., I was member of the core marketing team responsible for managing a cosmetics brand – ‘EVA’ part of the consumer product division.
• New Product Development:
• Managed all related activities for New product development which included, project note preparation, cost definition, product brief, product formulation development, packaging brief, product test etc.
• Branding, Communication & Media Planning
• Responsible for developing communication strategy of the product in view of the desired brand positioning amongst the target group.
• Involved in day to day coordination with the advertising agencies to fulfil brand’s creative requirement. This included, POP layouts, TVC scripts, TVC production, photo shoots, Print ad layouts and other brand innovations.
• Market Research, Budget Planning & Tracking:
• Initiating market research to either gauge the feasibility of launch of a new product, understanding market trends, requirement study or ascertain brand health
• Market Visit & BTL Activities:
• Visited key markets across the country to understand retail trends and challenges. Translated these challenges to tactical solutions to facilitate the sales force increase the width and breadth of distribution.
• Successfully devised an end to end launch plan for EVA NOURISH Moisturizer, now available in North, East, West and parts of South Zone of the country
• Commissioned the launch of EVA Lip drench, which has been appreciated for its innovative packaging designs & flavors
• Actively involved in conceptualizing & making of four TVC’s in six different languages
• Devised strategies for high brand visibility by Print/ Radio/ TV campaigns for Eva deodorants, Eva talc and Eva Moisturizer
• Coordinated and executed the All India mega consumer offer for Eva deodorant and Eva Talc
• Initiated and coordinated packaging revamps of Eva mini-deodorant- one of the innovative products in Eva brand kitty