Swaminathan Kannan

CEO

London, United Kingdom20 yrs 10 mos experience

Highly Stable

Key Highlights

Expert in Account Based Marketing strategies.
Proven track record in demand generation and revenue growth.
Strong background in marketing technology transformation.

Stackforce AI infers this person is a MarTech expert with a focus on B2B marketing strategies.

Contact

Skills

Core Skills

Account Based MarketingMarketing Technology TransformationGo-to-market StrategyMarketing StrategyDemand GenerationBrand Management

Other Skills

Account ManagementAdvertisingBid marketingBrand StrategyBrand and image developmentBusiness AnalysisBusiness InsightsBusiness-to-Business (B2B)CopywritingDesign and developmentDigital marketing & social media activationEvents & ConferencesMarketing Budget ManagementSales enablement support

About

A curious marketing leader who is passionate about creating insight-led integrated marketing programmes tuned towards revenue growth. A resilient, relationship-driven marketer with expert knowledge of CRM, marketing automation tools and the various digital bolt-ons that form the digital marketing environment – seamlessly bridging the physical and digital customer journeys. Active collaborator and sales engagement specialist, who understands the need for sales alignment to win an unfair share of the market. ITSMA-certified account based marketing expert with a structured approach and methodology to manage and grow customer relationships, anchored on customer insights. Specialities: Demand generation - crafting multi-channel go-to-market campaigns Marketing technology transformation Brand and image development Events & Conferences Bid marketing Account based marketing Sales enablement support Design and development Digital marketing & social media activation Copywriting Advertising

Experience

Baker hughes

Digital Marketing and Technology Leader

Feb 2025 – Present · 1 yr 1 mo · London Area, United Kingdom

Capgemini

Digital Marketing and Technology Director

Oct 2021 – Feb 2025 · 3 yrs 4 mos · London, England, United Kingdom

Leading the Global Platinum Accelerator Marketing Campaigns and Martech Platforms team. Building and orchestrating gold standard, highly engaging customer journeys - delivering an amazing connected content experience at every stage in the buyer journey.
// Developing the global ABM campaigns model with clearly defined processes and governance
// Intent-based marketing programme ideation and rollout
// Establishing, meeting and exceeding campaign benchmarks on a consistent basis
// Marketing technology transformation roadmap (as-is to to-be), onboarding the right set of ABM orchestration tools and technologies to accelerate our marketing transformation journey
// Working closely with Marketing Leaders to share campaign insights and best practices - fostering reuse and repurpose of campaign materials - improving MROI
// Advise and support the marketing operations leadership on campaign analytics, effectiveness measurement criteria, attribution modelling, etc.

Marketing Budget ManagementBusiness-to-Business (B2B)Account Based MarketingMarketing Technology Transformation

Cognizant

3 roles

Global Marketing COE Leader

Sep 2019 – Sep 2021 · 2 yrs

Leading a centralised, global, cross-functional team of marketing managers, technologists and creative design & web development associates. Responsible for working closely with global marketing leaders and business partners, collaborating with them on:
// Go-to-market strategy and marketing plans
// Brand positioning and in-market activation
// Campaign development and orchestration
// Account based marketing (1:1 and 1:Few)
// Bid / opportunity-centric marketing
// Programmatic display
// Challenger marketing programmes
// Sales enablement including development of sales collateral for sales and pre-sales activities

Marketing Budget ManagementBusiness AnalysisAccount ManagementBusiness-to-Business (B2B)Brand StrategyGo-to-market Strategy+1

Head of Marketing, Retail, CG, T&H, Information, Media & Entertainment, Cognizant UK&I

Promoted

Jan 2015 – Aug 2019 · 4 yrs 7 mos

Own everything marketing MUST do to accelerate revenue and growth for the Consumer Products Group and Comms+Media+Tech businesses in the UKI. Whatever you call it as - marketing strategy, demand generation, ABM, content marketing, digital marketing, campaigns build, channel orchestration, bid marketing, sales enablement, thought leadership, challenger marketing, etc. etc.

Marketing Budget ManagementBusiness AnalysisBusiness InsightsBusiness-to-Business (B2B)Brand StrategyMarketing Strategy+1

Marketing Manager, Cognizant Nordics

Apr 2011 – Dec 2014 · 3 yrs 8 mos

// Research, Plan, Develop and Execute an effective geo-centric cross-channel marketing strategy, working closely with the Nordics Marketing Leadership team.
// Own the positioning of the Cognizant brand, supporting the graphic design process, ensuring all customer facing assets are consistent with the Cognizant brand.
// Work closely with subject matter experts and thought leaders to create and implement an effective content strategy across an array of marketing assets to drive brand awareness, lead generation and consideration.
// Own the bid marketing strategy for select strategic bids, advising Sales Leadership and Client Partner community on ways to differentiate the bid - accelerating closure.
// Help connect the dots, driving cross-functional execution across global marketing teams for digital marketing, web, events, internal comms, PR, etc., fostering active collaboration.

Marketing Budget ManagementBusiness InsightsAccount ManagementBusiness-to-Business (B2B)Brand StrategyMarketing Strategy+1

Triumph business solutions pvt. ltd.

Senior Manager - Marketing

Sep 2009 – Aug 2010 · 11 mos · Puducherry Area, India

Responsible for setting up the operations and marketing function in this new healthcare KPO startup, helping Triumph win medical transcription work from a host of healthcare service providers in North America.

Marketing Budget ManagementAccount ManagementBusiness-to-Business (B2B)Brand StrategyBrand ManagementMarketing Strategy

Marketing advisory and creative services

Independent Consulting - Marketing, Branding & Operations

Feb 2009 – Mar 2011 · 2 yrs 1 mo · Chennai Area, India

Freelance business consulting covering Branding, Operations & Marketing needs of Small & Medium Organizations. My taste of freedom, being an entrepreneur.

Marketing Budget ManagementAccount ManagementBusiness-to-Business (B2B)Brand StrategyMarketing StrategyBrand Management

Brand-comm

Senior Consultant - Branding & Advertising

Mar 2008 – Jan 2009 · 10 mos

// Responsible for brand consulting and advertising for Lucas TVS, Dalmia Cement, EWE Modular Kitchens and Archidply Industries
// Full responsibility for customer satisfaction - managing, nurturing and toiling with customers to add value to their business
// Writing compelling creative briefs the creative department loves to work on
// Responsible for new customer acquisition pitches and winning new business, as well as continuing to improve the size and profitability of existing customers

Marketing Budget ManagementAccount ManagementBrand StrategyBrand ManagementMarketing Strategy

Kitsoft consultancy services, hk

Consultant – Operations & Marketing

Feb 2004 – May 2007 · 3 yrs 3 mos

Operations and marketing consultant at Kitsoft - an offshore medical transcription, billing and coding provider. Managing their KPO business, working closely with HMOs in North America. Responsible for setting up the operations and marketing function, helping them win new business and deliver the same on agreed SLAs.

Marketing Budget Management