Feb 2021 – May 2024 · 3 yrs 3 mos · Gurugram, Haryana, India · On-site

• Part of the initial core team for setting up TATA 1mg Retail stores in India.
• Building the end to end Marketing Strategy & planning including Hyperlocal offline, GTM, Recce & Online Strategy
• Building & Handling a 10 cr+ /yr marketing P&L from scratch.
• Offline Growth :-
• Building & Managing the entire Marketing & Growth P&L.
• Built an offline team of 100+ employees in a quick span of 90 days.
• This team was capable of conducting , end to end 1000+ monthly health camps ( offline activation) across various RWA's , GYM, joggers park, Market place etc.
• Scaled up the offline activation from scratch to a yearly runrate of 3cr+ GMV.
• The entire offline channel was net profitable in a span of 12 months & was able to earn
• Was able acquire more than 20k+ new users in a span of less than 9 months with an average CAC of 500-550 INR from offline activities.
• Online Channels -
• Built & Conceptualised the overall Online growth Strategy for Retail Stores.
• Right from ideation to execution of the CRM tools including Whatsapp, SMS, PN & Mailer.
• Achieving an ROAS of 1:3x from these hyperlocal online camps.
• Google listing & JD listing for increasing the online discovery
• Reducing the digital spent by 50% for retail stores yet increasing the reach.
• Partnership & Monetisation :-
• Conceptualised and implemented new age initiatives for Brand Monetisation
• Shop-in-shop model for monetisation , In-store digital screens for monetisation, In-store promoter Monetisation.
• From scratch to a monthly run-rate of 30lacs+ Monetisation within few months of go-lives.
• New Initiatives :-
• Planned & executed end -to-end Lab sample drone delivery one of its kind as a part of Launch Plan in Dehradun which got a massive Organic PR coverage across multiple publication.
• Converted the facade of one of our flagship stores into a digital screen for monetisation.
• Conceptualised and created an in-house weight management program as a part of new initiative which became profitable program within a span of 90 days.

Jan 2020 – Jan 2021 · 1 yr

Jan 2018 – Jan 2020 · 2 yrs

• Owning and leading end to end city business and P&L for Zomato O2 business in Kolkata.
• Managing the revenue for the business by planning, strategizing and executing operations to meet and exceed targets.
• Planning, prioritizing and executing sustainable solutions for the user and merchant growth
• Owning the full stack of roles from supply, fulfilment, product experience, marketing and user growth
• Working closely with the central services team and solving for long and short term issues with sustainable solutions
• Sustaining and growing the revenue by new merchant acquisitions and retention
• Building and leading a layered sales team - formulate targets, city priorities and incentive plans, driving recruitment, training and mentoring of team members to ensure individual growth and transfer of learning across the region
• Developing plans for key accounts, manage their expectations and contribute towards client satisfaction

Mar 2017 – Dec 2017 · 9 mos

• Develop and maintain accurate supply and demand forecasts, Competitive Analysis, complete forecast variance analysis and reporting and provide recommendations to support the operational teams in making optimum use of the available resource in order to achieve Service Level targets.
• Planning and strategizing on developing long and medium term capacity plans across front and back office teams.
• Also working on various small projects as a plug in and plug out parallelly.
• Currently part of the Zomato's Latest Product -Zomato Treats (India+UAE)

Sep 2016 – Apr 2017 · 7 mos

• Part of the Core team of Marketing i.e for Offline Marketing(BTL) For Online Ordering .
• Mainly for Acquisition of New users for Online Ordering across India.
• Also look, Plan and strategies for opportunities to weave Zomato’s brand presence in current food, social, and cultural trends and events in the city .
• Help build Zomato's brand locally through various on ground activations with help of the team and various 3rd Party agencies .
• Make sure Zomato’s grows user base and brand presence by ensuring Zomato has multiple marketing touch points including but not limited to BTL at restaurants and widgets on their digital presence
• Plan and help in Developing content, story pitches, press releases and reach out to relevant local media to drive relevant press coverage for Zomato.
• Managing and Interacting with 3rd Party Vendors for Carrying Out of Local Activities.
• Planning ,structuring and strategizing activities for Increasing User Base for Zomato.

Mar 2016 – Sep 2016 · 6 mos

• Supervise Escalation Process of Content.
• Supervise Merchant delight Team .
• Supervise the daily activities and dynamic requirements of the profile as apt for business changes
• Consistently monitor staff levels and liaise with management regarding any adjustments required.
• Actively participate in performance appraisals for Escalation and MD team
• Provide leadership, guidance and support to the Escalation and MD team .

Sep 2015 – Mar 2016 · 6 mos

• Execute day-to-day operations; manage a team of 15-20 associates and get the fulfillment done
• Supervise the representatives in attending to outgoing & incoming calls, in order to provide optimal service delivery
• Supervise the daily activities and dynamic requirements of the profile as apt for business changes
• Consistently monitor staff levels and liaise with management regarding any adjustments required.
• Actively participate in performance appraisals for Customer Services Representatives
• Provide leadership, guidance and support to the Customer Services Representatives.
• Identify issues or gaps and implement structured solutions.
• Tracking and reporting; own the process metrics, fulfillment data and create reports. Identify and drive process improvements based on insights from the data.
• Effectively funnel feedback to product and engineering team to enhance customer experience.
• Help merchants improve service quality by setting up structured feedback systems and escalating performance issues

Apr 2015 – Aug 2015 · 4 mos

• Managing and implementing the standard process for on-boarding an advertising client
• Sales support - overall responsibility for queue management of internal queries and requests
• Training and mentorship for new members in team
• Troubleshooting and guidance for daily activities
• Channeling product issues
• Process improvement projects
• New Product Orientation & Roll Out
• Managing Zone splits
• Comparative zone-wise rate card analysis
• Work in close coordination with the Finance, Sales & Tech teams
• Contribution in analytical projects
• Taking care of deployment of devices all over Delhi NCR

Jan 2015 – Mar 2015 · 2 mos · manesar

• was responsible for handling all product related queries for Delhi-NCR region.
• working closely hand to hand with the sales team .
• Meeting the doctors and HOD to explain the details of the product once the sale was made.
• Planning and organising and structuring CME and conferences for various hospitals
• successfully conducted 2 CME in AIIMS .
• Have in depth knowledge of the product and train the sales team on the same.
• Work closely with the sceintific team to know the product better.

May 2013 – Nov 2014 · 1 yr 6 mos · New Delhi Area, India

• To meet and discuss with Gynecologists on latest stem cell development.
• To build good and cordial business relationship with the Gynecologists
• To explore the possibilities of having hospital / Gynecologists tie-ups.
• To work closely with the nurses and receptionist in the hospitals to generate leads
• To explore new opportunities such as Scan Centers, Pathology Laboratory etc.
• To interact with the patients during OPD timings in the hospitals and generate interest in our concept.
• To make presentation at Anti-Natal classes that are taking place.
• Was later handling team of 3-4 people .

Jan 2013 – Apr 2013 · 3 mos · Kanpur Nagar, Uttar Pradesh, India

May 2012 – Jun 2012 · 1 mo · New Delhi, Delhi, India

Dec 2010 – Jan 2011 · 1 mo · Uttar Pradesh, India