Casandra López — Partnerships Manager

¿Yo? ¡Apasionada del marketing y del aprendizaje! Y he tenido la fortuna de que mis habilidades y trabajo, han logrado coincidir con oportunidades que me han permitido trabajar en el mundo corporativo y del marketing desde temprana edad y en varias industrias y tamaños de empresas. (Mi primer trabajo, fue en L'Oréal a los 18 años, y todo empezó un día que estaba formada por un café, justo delante de una reclutadora...me puedes preguntar por esta historia vía DM). A partir de ahí, fui descubriendo mis fortalezas y desarrollando nuevas habilidades cambiando de empresa e industria continuamente (me encanta aprender, y a veces los cambios laterales son una gran forma de hacerlo). Pasé de belleza y gran consumo, al mundo startup y SaaS; de la industria farmacéutica a la alimenticia y hoy llevo más de 5 años trabajando en Marketing Digital y Tecnología en Europa. Y durante este camino de autoconocimiento, descubrí mis otras pasiones: - Educación y enseñanza: He dado clases, cursos y pláticas acerca de desarrollo de negocios, marketing, personal branding, carrera personal, etc... - Coaching y Desarrollo: Además de trabajar en mí con formaciones, coaching y mentoring, me encanta ayudar a los demás a identificar sus fortalezas y crecerlas. Actualmente soy mentora y lidero al grupo de Latinas en Google para Europa, Este Medio y África (EMEA). ¿Quieres saber más? ¡Conectemos y te cuento!

Stackforce AI infers this person is a Digital Marketing and SaaS expert with extensive experience in programmatic advertising and business strategy.

Location: Dublin, County Dublin, Ireland

Experience: 9 yrs 4 mos

Skills

Digital Marketing
Programmatic Ads
Digital Growth Strategy
Business Strategy
Lead Generation
Marketing Strategy
Business Development
Customer Success
Team Leadership
Marketing Operations
Training And Development
Sales

Career Highlights

Over 5 years in Digital Marketing and Technology.
Mentor for Latinas in Google EMEA.
Diverse industry experience from beauty to SaaS.

Work Experience

Google

Display & Video 360 Lead - Programmatic Ads (EMEA) (1 yr 2 mos)

Senior Digital Strategy Lead (8 mos)

Digital Strategy Lead (1 yr)

Lead Generation Specialist (1 yr 9 mos)

Account Strategist GCS Iberia (2 yrs 5 mos)

Smowltech

Growth & Marketing Specialist SaaS (2 yrs 5 mos)

Suit Brands & Co.

Brand Manager (Grouper) (1 yr)

Eli Lilly and Company

Marketing - Operations & Brand Management (1 yr 9 mos)

Uniko Gift Registry

Sales And Marketing Associate (6 mos)

L'Oréal

Talent Recruitment (7 mos)

Education

Máster en Marketing Avanzado at University of Deusto

Master en Marketing Automation & Growth Hacking at IEBS Business School

Administración y Mercadotecnia at Universidad Panamericana

Casandra López

Partnerships Manager

Dublin, County Dublin, Ireland9 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 5 years in Digital Marketing and Technology.
Mentor for Latinas in Google EMEA.
Diverse industry experience from beauty to SaaS.

Stackforce AI infers this person is a Digital Marketing and SaaS expert with extensive experience in programmatic advertising and business strategy.

Contact

casy@google.com LinkedIn

Skills

Core Skills

Digital MarketingProgrammatic AdsDigital Growth StrategyBusiness StrategyLead GenerationMarketing StrategyBusiness DevelopmentCustomer SuccessTeam LeadershipMarketing OperationsTraining And DevelopmentSales

Other Skills

Administración y dirección de empresasAdquisición de talentoAnálisis de datosBusiness Plan ImplementationBusiness PlansCRM ManagementCanvaCollaborationCompra programática de espacios publicitariosComunicaciones de marketingComunicación a nivel ejecutivoCreatividadCustomer Needs AnalysisDirecciónDiseño

About

Experience

Google

5 roles

Display & Video 360 Lead - Programmatic Ads (EMEA)

Promoted

Jan 2025 – Present · 1 yr 2 mos

En este nuevo rol me asociaré con empresas de toda la región para liberar todo el potencial de la publicidad programática.
Desarrollar de estrategias ganadoras de campañas de medios que maximicen el acceso al inventario premium y generen resultados impactantes.
Identificar y capturar nuevas oportunidades para que los clientes aprovechen las capacidades avanzadas y actualizaciones de DV360.
Colaborar estrechamente con los equipos de Google Ads y SA360 para garantizar la alineación con los objetivos del cliente y ofrecer una estrategia de marketing unificada.
Impulsar la innovación y la optimización mediante la introducción de enfoques de vanguardia para la gestión y medición de campañas.
Contribuir a soluciones escaladas globales y compartir las mejores prácticas para empoderar a las empresas de todo el mundo.

Programmatic AdsDigital MarketingMedia Campaign StrategiesCollaborationInnovation

Senior Digital Strategy Lead

May 2024 – Jan 2025 · 8 mos

Digital Strategy Lead

Promoted

Jan 2024 – Jan 2025 · 1 yr

In this role, I will be helping promising Spanish companies and startups to achieve digital growth and maturity in the digital environment.
Define their digital growth strategy based on their goals.
Propose, follow up and implement the Business Plan to reach these goals.
Measure and optimize their results based on their main KPIs.

Digital Growth StrategyBusiness Plan ImplementationKPI MeasurementBusiness Strategy

Lead Generation Specialist

Apr 2023 – Jan 2025 · 1 yr 9 mos

In this new stage of my career I will help businesses of all sizes in the Spanish market generate more leads through their Google Ads accounts.
This also includes working together in order to identify and qualify potential customers, create and execute marketing campaigns, manage the sales pipeline and support their CRM integrations with the platform.

Lead GenerationGoogle AdsCRM ManagementDigital Marketing

Account Strategist GCS Iberia

Aug 2022 – Jan 2025 · 2 yrs 5 mos

The Google Customer Solutions Team is integrated by strategists, analysts, advisers, and support specialists who collaborate closely to spot and analyze customer needs and trends. In collaboration, we create and implement business plans broadly for all types of businesses.
As an account strategist, I will help our clients both individually and broadly build their online presence and grow their businesses.

Smowltech

Growth & Marketing Specialist SaaS

Feb 2020 – Jul 2022 · 2 yrs 5 mos · San Sebastián, País Vasco.

Leader of all the offline and online marketing strategies focusing on the growth of our NSM.
OKRs are defined based on our customer centered global strategy for better delivery of value.
(Paid campaigns Google Ads & Linkedin Ads, emailing, performance marketing, CRO, events & sponsorships, social media management, automation, content generator, SEO, web designer, PR).
Also leader for Product Management and Customer Success projects co-creating strategies with the sales, support , development teams and C-level stakeholders.

Marketing StrategiesBusiness PlansCustomer Needs AnalysisMarketing StrategyBusiness Development

Suit brands & co.

Brand Manager (Grouper)

Nov 2018 – Nov 2019 · 1 yr · CDMX

Development of the online and offline marketing strategy from scratch for the kickoff of Suit Brands portfolio (healthy snacks with Disney license).
Attended and held some of the negotiations with buyers from the biggest Mexican retailers such as Walmart, Liverpool, Farmacias del Ahorro among others, and with partners for special projects like Disney, Marvel and Cinemex.
When I first started I was the only member of the team and then I had the opportunity to manage a team with 7 people in the marketing area.

Marketing StrategiesCustomer SuccessPerformance MarketingMarketing Strategy

Eli lilly and company

Marketing - Operations & Brand Management

Jan 2017 – Oct 2018 · 1 yr 9 mos

Marketing Operations
Direct report to the LATAM CMO and Marketing Operations Manager.
Support during the regional audit of promotional materials and marketing policies.
After the audit we had to generate and update marketing policies and then I was responsible for training the regional teams in the newly developed policies.
Neuroscience & Immunology Marketing
Support to the creation of the marketing strategy for the Neuroscience Portfolio (5 brands) and launching of the new therapeutic area of Immunology (2 brands).
Coordination for national events and support to sales force (more than 200 representatives)

Marketing StrategyNegotiationTeam ManagementTeam Leadership

Uniko gift registry

Sales And Marketing Associate

Jun 2016 – Dec 2016 · 6 mos · Ciudad de México, México

Implementation of digital marketing and remarketing strategies for lead generation. CRM Management (Hubspot). Follow-up of leads for prospecting and closing. (Online, telephone and face to face). Management of sponsorships and participation in events.
Realización de cold calls.
Gestión de patrocinios y participación en eventos.

Marketing OperationsPolicy DevelopmentTrainingTraining and Development

L'oréal

Talent Recruitment

Nov 2015 – Jun 2016 · 7 mos · Corporativo L'Oréal México

Management of job postulations and CV filtering. Conducted interviews and assessment sessions for interns and trainees.
Support during the organization of L’Oréal Brandstorm national events.
Management and re-branding of social media for the talent attraction channels. (On & Off)

Digital MarketingCRM ManagementLead GenerationSales