Feb 2023 – Present · 3 yrs 1 mo

Dec 2021 – Dec 2022 · 1 yr · Remote

• Contracted as a white-labeled Salesforce Consultant, working as an embedded team member under the client’s brand. Led implementation and optimization of Salesforce Sales Cloud, focusing on automation, reporting, and process redesign to improve sales team efficiency and data accuracy.

Jan 2021 – Feb 2023 · 2 yrs 1 mo · Remote

• Contracted as a white-labeled Salesforce Consultant, working as an embedded team member under the client’s brand. Led implementation and optimization of Salesforce Sales Cloud, focusing on automation, reporting, and process redesign to improve sales team efficiency and data accuracy.

Jul 2020 – Jun 2021 · 11 mos

• Led multi-channel Account-Based Marketing campaigns to drive lead engagement, build brand awareness, and increase key metrics.
• Developed a comprehensive digital marketing strategy incorporating web content, email, social media, PPC, and webinars.
• Directed A/B testing and digital channel optimizations to enhance campaign effectiveness.
• Managed and optimized the marketing tech stack, including implementing a full Pardot setup which boosted email engagement by 214%.
• Established lead scoring and routing processes using Pardot, Salesforce, and LeanData to streamline lead management.
• Contributed to strategic company-wide initiatives as a member of Charter committees, helping launch a Customer Advocacy Program and revamp the eCommerce store.
• Designed an efficient marketing-to-sales process to improve response times and effectiveness.
• Created and managed advanced Salesforce reports and dashboards for data-driven decision-making in lead management, pipeline analysis, and content marketing optimization.

Sep 2019 – Jul 2020 · 10 mos

• Spearheaded multi-channel Account-Based Marketing campaigns to enhance lead engagement, increase brand awareness, and boost MQLs and SQLs.
• Developed and executed a digital marketing strategy integrating web content, email, social media, PPC, and webinars.
• Led A/B testing and optimization across digital channels, enhancing campaign effectiveness.
• Managed the marketing tech stack and executed a complete Pardot setup, implementing automated drip programs that led to a 214% increase in email traffic.
• Developed and implemented a lead scoring and routing system using Pardot, Salesforce, and LeanData, streamlining lead management.
• Actively participated in company-wide Charter committees, contributing to strategic initiatives like launching a Customer Advocacy Program and revamping the eCommerce store.
• Established a seamless marketing-to-sales process to optimize sales team responsiveness.
• Created advanced Salesforce reports and dashboards to monitor and improve performance across various metrics including lead and opportunity funnels, pipeline, and content marketing.

Jan 2018 – Sep 2019 · 1 yr 8 mos

• Developed and executed a comprehensive digital marketing strategy, encompassing web content, email campaigns, social media, PPC, and webinars.
• Successfully completed Pardot setup, launching automated drip programs that increased email engagement and traffic by 214%.
• Implemented a lead scoring and routing system using Pardot, Salesforce, and LeanData to optimize sales leads management.
• Contributed to key company-wide initiatives as part of Charter committees, including launching a Customer Advocacy Program and revamping the eCommerce store.
• Created advanced reports and dashboards in Salesforce to enhance decision-making in areas such as lead and opportunity management, pipeline analysis, persona targeting, and content marketing effectiveness.

Mar 2017 – Dec 2017 · 9 mos · Boca Raton, FL

• Marketing Responsibilities:
• Spearheaded initiatives to increase website traffic, enhance search rankings, and improve operational efficiencies through comprehensive project management.
• Overhauled Salesforce.com and Pardot reporting systems to provide clean, user-friendly dashboards with actionable metrics.
• Implemented progressive profiling on web forms to optimize lead capture.
• Managed the marketing calendar and maintained a diverse tech stack including Salesforce, Google Analytics, Mailchimp, and more.
• Sales Responsibilities:
• Drove enhancements in sales technology to improve deal quality, shorten sales cycles, boost revenue, and reduce costs.
• Empowered the sales team by automating 75% of their activities, allowing more focus on active selling.
• Created and refined an Account Based Sales process, significantly contributing to new business revenue.
• Led the acquisition of nearly 50,000 prospects through sales intelligence tools, optimizing the outbound sales effort.
• Implemented an automated lead scoring system and developed predictive modeling for sales forecasting and resource planning.

Jul 2015 – Mar 2017 · 1 yr 8 mos · Boca Raton, FL

• I streamlined the sales process, significantly enhancing efficiency and effectiveness. I was responsible for developing, implementing, and optimizing internal processes and tools, ultimately empowering the exceptional sales performance at our Boca Raton, FL office.
• Spearheaded the creation and optimization of sales processes and tools, significantly enhancing team efficiency and sales effectiveness.
• Implemented and administered Salesforce.com, including workflows, automation, validation rules, and field creation, to streamline operations and boost revenue.
• Developed and executed an Account-Based Sales strategy, refining targeting and workflows to maximize engagement with key accounts.
• Collaborated with marketing and customer success teams to support customer lifecycle management and played a crucial role in strategic revenue forecasting.
• Ensured data integrity, optimized lead management processes, and delivered key sales insights and training to enhance team performance.

Jan 2017 – Present · 9 yrs 2 mos · Fort Lauderdale, Florida, United States · Hybrid

• 𝐂𝐑𝐌 𝐇𝐚𝐜𝐤𝐞𝐫 | 𝐅𝐢𝐱𝐢𝐧𝐠 𝐂𝐑𝐌 𝐂𝐡𝐚𝐨𝐬 & 𝐔𝐧𝐥𝐨𝐜𝐤𝐢𝐧𝐠 𝐑𝐞𝐯𝐞𝐧𝐮𝐞
• Most companies don’t realize their CRM is costing them revenue—until it’s too late.
• At 𝐂𝐑𝐌 𝐇𝐚𝐜𝐤𝐞𝐫, I help B2B SaaS and tech companies transform their CRM from a frustrating, broken system into a powerful revenue-driving engine.
• 🔹 𝐖𝐡𝐚𝐭 𝐖𝐞 𝐃𝐨 𝐚𝐭 𝐂𝐑𝐌 𝐇𝐚𝐜𝐤𝐞𝐫
• ✅ 𝐖𝐡𝐚𝐭 𝐖𝐞 𝐃𝐨 𝐚𝐭 𝐂𝐑𝐌 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 & 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 → Your CRM should work for you, not against you.
• ✅ 𝐒𝐚𝐥𝐞𝐬, 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐑𝐞𝐯𝐎𝐩𝐬 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧 → Automate the right things without breaking processes.
• ✅ 𝐃𝐚𝐭𝐚 𝐂𝐥𝐞𝐚𝐧𝐮𝐩 & 𝐖𝐨𝐫𝐤𝐟𝐥𝐨𝐰 𝐅𝐢𝐱𝐞𝐬 → Bad data = bad decisions. We fix it before it costs you deals.
• ✅ 𝐒𝐜𝐚𝐥𝐚𝐛𝐥𝐞 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐖𝐨𝐫𝐤𝐟𝐥𝐨𝐰𝐬 → Stop the chaos. Build a CRM that scales with your team.
• ✅ 𝐂𝐑𝐌 𝐇𝐞𝐚𝐥𝐭𝐡 𝐂𝐡𝐞𝐜𝐤𝐬 & 𝐀𝐮𝐝𝐢𝐭𝐬 → Find & fix gaps before they kill deals.
• 🔹 𝐖𝐡𝐨 𝐖𝐞 𝐖𝐨𝐫𝐤 𝐖𝐢𝐭𝐡
• ✔️ 𝐁2𝐁 𝐒𝐚𝐚𝐒 & 𝐓𝐞𝐜𝐡 𝐂𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬
• ✔️ 𝐒𝐚𝐥𝐞𝐬 & 𝐑𝐞𝐯𝐎𝐩𝐬 𝐋𝐞𝐚𝐝𝐞𝐫𝐬 𝐰𝐡𝐨 𝐧𝐞𝐞𝐝 𝐬𝐲𝐬𝐭𝐞𝐦𝐬 𝐭𝐡𝐚𝐭 𝐝𝐨𝐧’𝐭 𝐛𝐫𝐞𝐚𝐤
• ✔️ 𝐅𝐨𝐮𝐧𝐝𝐞𝐫𝐬 & 𝐆𝐓𝐌 𝐓𝐞𝐚𝐦𝐬 𝐰𝐡𝐨 𝐰𝐚𝐧𝐭 𝐝𝐚𝐭𝐚 𝐭𝐡𝐞𝐲 𝐜𝐚𝐧 𝐭𝐫𝐮𝐬𝐭
• 🔹 𝐌𝐲 𝐑𝐨𝐥𝐞 𝐚𝐭 𝐂𝐑𝐌 𝐇𝐚𝐜𝐤𝐞𝐫
• As Founder & Chief CRM Strategist, I work directly with companies to:
• 🔹 𝐀𝐮𝐝𝐢𝐭, 𝐟𝐢𝐱, 𝐚𝐧𝐝 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐞 CRM systems to eliminate inefficiencies
• 🔹 𝐃𝐞𝐬𝐢𝐠𝐧 𝐬𝐜𝐚𝐥𝐚𝐛𝐥𝐞 𝐰𝐨𝐫𝐤𝐟𝐥𝐨𝐰𝐬 & 𝐚𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧 that align with GTM strategy
• 🔹 𝐄𝐧𝐬𝐮𝐫𝐞 𝐝𝐚𝐭𝐚 𝐢𝐧𝐭𝐞𝐠𝐫𝐢𝐭𝐲 & 𝐩𝐫𝐨𝐜𝐞𝐬𝐬 𝐚𝐥𝐢𝐠𝐧𝐦𝐞𝐧𝐭 across sales, marketing, and customer success
• 🔹 𝐇𝐞𝐥𝐩 𝐑𝐞𝐯𝐎𝐩𝐬 𝐭𝐞𝐚𝐦𝐬 𝐦𝐚𝐱𝐢𝐦𝐢𝐳𝐞 𝐂𝐑𝐌 𝐞𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 and unlock revenue growth
• 📩 𝐖𝐚𝐧𝐭 𝐚 𝐂𝐑𝐌 𝐭𝐡𝐚𝐭 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐰𝐨𝐫𝐤𝐬 𝐟𝐨𝐫 𝐲𝐨𝐮?
• DM me or book a call to chat.

Oct 2014 – Jul 2015 · 9 mos · Boynton Beach, FL

• Acted as the first point of contact for vendors entering the eBay enterprise Dropship Management Program.
• Created and implemented a more efficient vendor onboarding process, saving eBay enterprise time and money.
• Initiated and led a project to implement a new Salesforce.com CRM.
• Upsold a variety of add-ons based on vendor need and retailer compatibility
• Collected vendor contracts and payment information from vendors.
• Delegated system integrations to production support reps based on availability and priority.

Apr 2014 – Aug 2014 · 4 mos · Boca Raton, FL

• Hired (promoted) as a Jarden employee onto the eCommerce team. Collaborated with internal stakeholders to launch SEM, email marketing, paid search, and affiliate campaigns. Worked with finance and business teams to analyze sales plans, sku rationalization, campaigns' costs and revenues to optimize sales and achieve a greater ROI across multiple channels while staying within budget and margin targets.
• Grew eBay Account’s annual revenue by $436,000 (100%+ growth) through new product additions, content optimization, Daily Deals and other promotional vehicles available within eBay.com.
• Developed and managed the online promotional campaigns' products, pricing and inventory for all products in 18+ categories on all branded websites such as FoodSaver.com, Crock-pot.com, Sunbeam.com, Oster.com with expected revenue growth of $10M.
• Used Google Analytics to understand our web visitors’ demographics, interests, and behaviors to optimize the branded websites.
• Assisted in the migration and launch of 26 DTC websites on the Demandware platform.
• Collaborated with internal stakeholders to improve SEO/SEM, PPC, Affiliates Network, Email Marketing, and Content Marketing.
• Managed an intern who helped with several projects over the course of summer 2014.

Mar 2013 – Apr 2014 · 1 yr 1 mo · Boca Raton, FL

• Created and optimized product detail pages for 10 B2B accounts in multiple channels across 18 product categories for accounts including Amazon.com, ebay.com, walmart.com, target.com and more).
• Managed Direct To Consumer websites’ product content, copywriting, digital assets, keywords/search terms, promotional campaigns, and pricing using an internal CMS and the Demandware platform
• Provided Sales Support to all U.S. Account Managers and Field Sales Reps for 18 product categories, utilizing a Sharepoint site, Telligent community, phone and, email communications.
• Maintained a Content Database with optimized, product-specific content (to be used by sales) such as descriptions, features, search terms, dimensions, safety certifications, warranty, etc.
• Managed internal communications using a Sharepoint site and Telligent community in order to provide sales & marketing information to account managers and sales reps.
• Created reports and analyzed sales data using a BI tool.
• Assisted in the development and management of the sales/marketing tools and reports mentioned above.

Jan 2013 – Mar 2013 · 2 mos · Boca Raton, FL

• Sales: Upsold and cross-sold existing clientele on relevant products and/or services based on prior purchases found within a CRM.
• Customer Service: Ensured the customer was satisfied with software upgrades or tech support services provided.
• Results: Reached the top 3 in sales after the 2nd week at ICE (Team size: 12+; Avg. deal size $100; ~40 deals/week).

May 2012 – Aug 2012 · 3 mos · Boca Raton, FL

• Managed multiple projects focused on content optimization with the goal of reaching/exceeding the organization's divisional Digital Commerce objectives. Digital Commerce team managed the branded websites at this time.
• Acted as liaison between marketing and sales teams in order to collect and submit product information to each respective B2B account.
• Kicked off keyword/SEO research project on divisional branded websites (Holmesproducts.com, bionaire.com, sunbeam.com, and more) to optimize web presence and positioning.
• Provided Sales Support to all U.S. Account Managers and Field Sales Reps for 7 product categories, using a Sharepoint site, Telligent community, telephone, and email communications.

Jun 2011 – Aug 2011 · 2 mos · Coral Springs, FL

• Generated leads and made sales using professional selling tactics
• Made follow up phone calls to ensure the service had been provided adequately
• Surpassed the top sales quota each week with the company

Jun 2009 – Sep 2009 · 3 mos · Coral Springs, FL

• Screened two online databases (Hoovers was one) to build out an ideal customer profile.
• Collected and analyzed data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
• Loaded data into Microsoft CRM for use in prospecting.
• Ameriquest Corp. used the database in its efforts to generate additional sales and was successful in broadening its clientele