Rajiv Subramanian

CEO

Mumbai, Maharashtra, India20 yrs 3 mos experience

Highly Stable

Key Highlights

18 years of diverse marketing experience
Led iconic brand Lifebuoy's global strategy
Expert in managing cross-functional teams

Stackforce AI infers this person is a seasoned marketing professional in the FMCG sector with extensive brand management expertise.

Contact

Skills

Core Skills

LeadershipMarketing ManagementStrategyBrand ManagementBrand DevelopmentProduct Management

Other Skills

FMCGCompetitive AnalysisSupply Chain ManagementProduct DevelopmentSegmentationKey Account ManagementBusiness StrategyProduct MarketingTrade MarketingProduct LaunchMarketing StrategyShopper MarketingCustomer InsightMarket ResearchMarket Analysis

About

A passionate marketer and effective team leader with a proven record of managing large, iconic brands as well as delivering successful innovations in multiple categories. Diverse experience in crafting marketing mixes by understanding consumers across cultures and countries. Strong belief and focus on aligning business goals and social good. • 18 years of experience in Marketing (Brand Development as well as P&L roles) and Customer Development. • 16+ years of Marketing experience across Personal Care (Skin Cleansing, Hair Care), Refreshments (Ice Creams, Tea), Foods (Milk Food Drinks, Biscuits), Adhesives • Worked on iconic brands: Lifebuoy, Magnum, Cornetto, Complan, Lux, Lipton, Fevicol, Araldite, Fevikwik • Diverse experience panning multiple geographies: India, Japan, Netherlands, South Africa, Ethiopia, Kenya

Experience

Pidilite industries limited

Vice President Marketing

Feb 2023 – Present · 3 yrs 1 mo · Mumbai, Maharashtra, India · On-site

LeadershipMarketing ManagementBrand ManagementFMCGCompetitive AnalysisSupply Chain Management+23

Unilever

5 roles

Global Strategy Manager

Promoted

May 2021 – Jan 2023 · 1 yr 8 mos

Managed Strategy during the transition of the Euro 2 bn global business from Unilever Tea to ekaterra (now Lipton Teas & Infusions) - including support in pitching the business to potential buyers, separating from Unilever and thereafter setting up the marketing function in the new organisation with the CMO.

StrategyMarketing ManagementBrand Management

Senior Marketing Manager

Feb 2019 – May 2021 · 2 yrs 3 mos

Hair Care - worked on the market leader brand Lux and also Japan Hair Strategy.

Hair CareBrand Management

Marketing Manager

Oct 2016 – Jan 2019 · 2 yrs 3 mos

Managing a €250 million (Rs. 2000 cr.) business for Unilever in India and working on one of Unilever's largest brands - Lifebuoy's portfolio of soaps, handwashes and sanitizers.

Brand ManagementProduct Management

Senior Global Brand Manager

Promoted

Apr 2014 – Oct 2016 · 2 yrs 6 mos

As the Senior Global Brand Manager (Lifebuoy Brand Development) led the development of the World's First Immunity Boosting Hand Sanitizers working with a cross functional team with members from multiple countries.
Managed Lifebuoy's Africa markets, bringing back robust growth in the region and relaunched Lifebuoy in Kenya and Ethiopia.

Brand DevelopmentCross-functional Team Leadership