Jan 2025 – Jan 2026 · 1 yr · Londres y alrededores, Reino Unido · Hybrid

• Delivered £538K in closed-won revenue (Feb–Nov 2025), the highest in the EMEA SDR team and over 50% above the second-highest performer, generated entirely from self-sourced and self-qualified pipeline; led discovery calls and partnered with AEs and SEs through demos, pricing, and negotiation.
• Achieved 134% annual quota attainment (measured by qualified opportunities) by consistently surpassing monthly and quarterly targets.
• Designed and delivered training on GEMs and a strategic buyer-led GTM framework for the EMEA revenue team.
• Managed both inbound and outbound pipeline in EMEA by prospecting enterprise accounts, qualifying and nurturing leads, and running consultative discovery calls.
• Improved lead quality and conversion rates by initiating weekly SDR–Marketing alignment sessions, a process now adopted across EMEA based on my proposal.
• Enhanced SDR operational efficiency by defining and implementing new Salesforce best practices and lead-routing guidelines, improving data accuracy, response times, and opportunity qualification.
• Created a new inbound playbook that accelerated SDR onboarding, strengthened qualification consistency, and established clearer standards for pipeline management.
• Mentored new SDRs and supported their onboarding, contributing to improved confidence, performance, and overall conversion consistency across the team.

Sep 2024 – Jan 2025 · 4 mos · London Area, United Kingdom · Remote

• Led personalised client relationship development through strategic engagement initiatives, enhancing customer loyalty and retention.
• Proposed and implemented CRM strategies, driving brand growth through insightful customer feedback integration.
• Strategically attended networking events to enhance brand visibility and generate new business opportunities, fostering strategic partnerships.
• Analysed client feedback to refine sales pitches and product demos, boosting satisfaction and conversion rates.
• Executed a campaign targeting inactive users, successfully reactivating accounts and increasing product adoption.
• Communicated new use cases and educational content, significantly boosting client engagement with Atlas Copilot.
• Utilised market data to identify trends and growth opportunities, shaping strategic sales and marketing initiatives.
• Created and refined effective sales materials, enhancing the sales process and supporting strategic objectives.
• Expanded the Latam market by localizing content, driving international expansion, and positioning Atlas Copilot for growth.

Apr 2024 – Dec 2024 · 8 mos · Remote

• Lead Consultant
• ● Empowered and trained over 80 entrepreneurs in Mexico, Peru, and Venezuela on business growth strategies across service and fashion industries, showcasing strategic thinking and leadership. Developed and delivered interactive training sessions that encouraged knowledge sharing, fostering a collaborative learning environment. Cultivated essential skills for sustainable success, enabling entrepreneurs to effectively apply new strategies to their businesses.
• Business Consultant
• ● Guided 14 entrepreneurs across various industries, providing data-driven insights on sales strategies, value propositions, and marketing plans to enhance their business competitiveness. Shared market insights and identified emerging trends, helping define cost structures and pricing strategies for sustainable growth.

Mar 2024 – Jan 2025 · 10 mos · Remote

• Established strategic partnerships with new schools, language centers, and universities in the UK, resulting in increased Summer Camp sales.
• Generated a 133.3% increase in social media engagement within two months through strategic content planning and audience targeting.
• Significantly elevated brand reach on Instagram and Facebook by an outstanding 575.2%, effectively expanding our online presence and connecting with a broader audience across these key social media platforms.

Dec 2023 – Mar 2024 · 3 mos · Remote

• MBA Consultant for a leading Chinese construction machinery manufacturer company. Conducted market research (including surveys, interviews, industry trends, and competitor analysis) to identify the most attractive segments in the European market and elaborated a go-to-market strategy to increase market share.

Jun 2023 – Sep 2023 · 3 mos · United Kingdom · Hybrid

• ● Led 4 workstreams in a wider company transformation program: Training, Route to Market, Data Quality, Spares, and After Sales. Identified gaps and challenges in those departments and created a framework to deliver an ambitious sales growth target.

Mar 2023 – Jun 2023 · 3 mos · Remote

Sep 2022 – May 2024 · 1 yr 8 mos · Manchester, England, United Kingdom

• ● Awarded Forté Foundation Fellow Programme Scholarship
• ● MBA Ambassador
• ● Three live strategy projects.
• ● MBA Consultant for Chinese machinery manufacturer: MBA Consultant for a leading Chinese construction machinery manufacturer company. Identified the most attractive segments in the European market and elaborated a go-to-market strategy to increase market share.
• ● MBA Consultant for Private Equity House: MBA Consultant for a leading UK Private Equity house. Identified mid-market UK investors and their portfolios, highlighting key secondary buy-out opportunities. Shortlisted the top 30 investments conducted a SWOT analysis, and assessed macro trends, and sector drivers.
• ● MBA Consultant for a charity: MBA Consultant for a charity that connects refugees with befriends (British Citizens). Identified the competitive landscape within the refugee sector, identified USPs, and recommended 3 potential cities in the UK for the charity's growth in connecting refugees with befriends.
• ● Study-tours in Dubai and Singapore
• ● Electives: Advanced Strategic Management, Negotiation Skills, and Private Equity and Venture Capital.

Sep 2022 – Nov 2022 · 2 mos · Remote

Mar 2022 – Jul 2022 · 4 mos

• ● Promoted into a new role with the focus to increase the market share of Belcorp’s three brands (Esika, L’Bel, and Cyzone) through the creation of product marketing strategies.
• ● Identified the need for developing a training programme to upskill salespeople, trained over 1,000 business partners; across the whole country to promote products.

Jun 2021 – Mar 2022 · 9 mos

• ● Increased the seller’s loyalty and retention by over 80% by developing a close relationship with 500 digital sellers and providing excellent post sales strategies.
• ● Increased regional seller portfolio by ~30 new sellers every 3 weeks, helping to increase the market share and revenue of the company by creating a personalized and friendly recruitment strategy. Awarded the 1st place for Conversion Rate for new sellers during Q4 2021, outperforming 14 colleagues.
• ● Met and exceeded target sales by 5% by coaching and mentoring salespeople and delivering commercial strategies to increase sales and client portfolio.
• ● Increased each seller’s online store market penetration of my region by 50% in 9 months by offering personalized training, motivating, and inspiring trust to the sellers.
• ● Increased the average sales ticket in the region by 17% by analysing sales data in Tableau and devising sales strategies and product marketing strategies for the salesforce.

Dec 2018 – Mar 2021 · 2 yrs 3 mos

• ● Achieved a client satisfaction score above 90% by creating training programmes for more than 4,000 salespeople that helped improve their commercial and soft skills, resulting in an increase in sales.
• ● Obtained more than 16,000 online views on the training programmes by co-creating with Marketing training presentations to introduce new products to the salesforce to improve their knowledge and increase the average sales ticket per person.
• ● Reduced costs by $10k, by improving the attendance registration process.
• ● Responsible for the Digital Transformation training and Maya project which helped sellers triplicate their sales.

Aug 2018 – Dec 2018 · 4 mos

Apr 2018 – Aug 2018 · 4 mos

Dec 2017 – Apr 2018 · 4 mos

• Trainee PEAP is a program created by Yanbal International for university students
• with high potential. The program consists on working in 3 different areas of the
• company for one year. When the program finishes and depending on the results of
• the "PEAP", the student may be hired as an analyst at Yanbal International.

Sep 2016 – Mar 2017 · 6 mos ·  Lima, Peru

• Intership in charge of processing:
• Loans
• Bank transfers
• Financial Statements

Jul 2015 – Aug 2015 · 1 mo · London, England, United Kingdom

• Publicis Groupe is a French multinational advertising and public relations company founded in 1926.
• Invoice consolidation