Jun 2022 – Jun 2023 · 1 yr · Greater London, England, United Kingdom

Oct 2021 – Jun 2022 · 8 mos · Greater London, England, United Kingdom

• Managing the Lidl GB online team for all digital channels including web, mobile and newsletter comms.

Oct 2018 – Sep 2021 · 2 yrs 11 mos

Feb 2016 – Jun 2016 · 4 mos · London Area, United Kingdom

• Digital strategy and execution for recruitment brands Badenoch & Clark and Office Angels
• Integrated campaign management of all digital channels (web, CRM, social media marketing, search aggregators) to achieve business goals of increasing client leads and candidate applications
• Increased brand awareness and campaign engagement through social media channels as well worked as part of a team to launch Sociabble an employee advocacy sharing platform
• Digital channel content creation, user experience, customer insight (analytics)

Jul 2013 – Oct 2013 · 3 mos

• Launched UK best selling mobile travel app Bus Checker in New York City while increasing brand presence and customer engagement
• Analyzed competitive market, pricing strategy, user experience testing, developed and managed marketing promotional and PR campaign

May 2012 – Nov 2012 · 6 mos · Greater Toronto Area, Canada

• Liaison between business stakeholders and agencies to acquire new customers through the development of fully integrated advertising campaigns
• Developed and launched a financial planning campaign to showcase the new website with business offerings to specific demographic groups using targeted messaging resulting in over 500,000 visits over a two-month period, an engagement rate of 70% and increased leads in the first month by 2000%
• Launched Advice Direct, the first online brokerage in Canada, to provide personalised advice to high net worth investors, through a $3 million multi-media campaign to create a buzz and awareness for the product in order to acquire new customers using fully integrated advertising campaign (online advertising, print, retail, marketing communications)

Oct 2011 – May 2012 · 7 mos · Greater Toronto Area, Canada

• Contracted to raise awareness of the organisation, increase customer engagement as well as target new customers using strategic digital initiatives
• Created marketing roadmap for interactive and digital efforts that included the development of mobile applications, web and email content marketing that enhanced customer relationship management resulting in greater awareness, knowledge and trust of the organization’s products
• Managed a cross-functional team that included two direct reports and external vendors to produce incentivised marketing programs and collateral to target new customer segments and increase overall participation in lottery products

Jan 2011 – Mar 2011 · 2 mos · London Area, United Kingdom

• Developed and managed online consumer acquisition process, tools and digital communications for partnership between Sainsbury and britishgas.co.uk to acquire new customers
• Oversaw technical team to ensure customer sign up process met the needs of end-users and provided a flawless experience to ensure increased engagement

Apr 2009 – Jan 2011 · 1 yr 9 mos · London Area, United Kingdom

• Spearheaded efforts to deliver a consumer experience program for royalmail.com, a site that delivered 5.5 million unique visitors each month, identifying customer’s insights and requirements to enhance the end-user experience and reduce overall costs
• Managed projects to reduce customer service costs by £20 million through the redevelopment of web tools to address customer’s needs
• Liaison on digital projects between Business Units, external vendors and technical team creating Businesses Cases, Requirements and Marketing Briefs
• Developed mobile applications to track packages and a microsite for Simply Drop, an environmental program to recycle mobile phones

Jan 2008 – Jan 2009 · 1 yr · London Area, United Kingdom

• Led efforts to identify and develop new paid services for The Telegraph, working closely with New Business Development team to maximize profitable sales on telegraph.co.uk and increase subscription products and services through digital channel development
• Increased channel subscriptions by over 15% and increased traffic to Dating Channel by 20% by improved user experience enhanced by targeted online content and increasing marketing communications through the Telegraph’s media channels
• Launched online gaming microsite, making the interactive experience of The Telegraph Puzzles more user-friendly and increasing the time spent on the website, which led to increased spending on paid services

Jan 2007 – Jan 2008 · 1 yr · London Area, United Kingdom

• Managed the online marketing and advertising program including direct response marketing to acquire new online players and subscriptions
• Exceeded registration targets by 15% for the year at a lower cost per acquisition, increasing year on year registration forecasts by 31%
• Targeted new segments of players through online acquisition campaigns, mobile and CRM using incentive-based offers to increase awareness and engagement with lottery products and services

Jan 2006 – Jan 2007 · 1 yr · London Area, United Kingdom

• Managed a team of two and oversaw B2C and B2B marketing plans that included digital content and communications and e-commerce, including overseeing agreements with content providers like IPC Media, EA, Disney, Sony and Universal Studios while working with networks (T-Mobile and Vodafone) to deliver mobile marketing solutions that included PPC, email, SMS and affiliates.

Jan 2003 – Jan 2006 · 3 yrs · London Area, United Kingdom

• Negotiated exclusive content partnerships with companies like Disney and Paramount for integrated multi-media campaigns that resulted in brand awareness and member acquisition, resulting in the increase in response rates by 5-10%

Jan 2001 – Jan 2002 · 1 yr · Greater Toronto Area, Canada

Jan 1998 – Jan 2000 · 2 yrs · Greater Toronto Area, Canada