Tanisha Tiwari

Digital Marketing Specialist

Delhi, India6 yrs 10 mos experience

Most Likely To Switch

Key Highlights

Author of the Year recognized by India Today.
Increased social media KPIs by 50% in G20 Campaign.
Expert in ecommerce growth strategy and demand generation.

Stackforce AI infers this person is a Marketing Professional with expertise in Digital Marketing and Content Strategy.

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Skills

Core Skills

Strategic Marketing ManagementDigital MarketingAccount-based MarketingPerformance MarketingContent StrategyContent MarketingBrand Communication

Other Skills

CopywritingSEO ContentBrand CollaborationsData AnalysisSocial Media ManagementCampaign ManagementSEO CopywritingSocial MediaSocial Media EngagementArticle WritingSocial Media MarketingContent DeliveryBloggingPMMDigital Strategy

About

I help brands rethink the way they connect with their customers. Cited in India Today and named as Author of the Year, I am currently with IoT83, a product technology company that helps Industrial OEMs take the next step in their business transformation journey by building an APM solution at scale with Predictive maintenance. I am an author and marketing manager who is either working all day or on a travel spree for weeks.

Experience

Iot83

Senior Marketing Manager

Jul 2024 – Present · 1 yr 8 mos · Gurugram, Haryana, India · On-site

Strategic Marketing ManagementDigital Marketing

Ventures advertising

2 roles

Senior Account Manager

Jan 2023 – Jul 2024 · 1 yr 6 mos · Delhi, India · On-site

Copywriting for multiple clients, writing SEO content, and working
on brand collaborations.
Delivering 30+ reports for clients.
Leading CPCB, MOLE, PNB, and other such clients to boost their
social media platforms.
Responsibly handled the G20 Campaign, managed 10+ team
members and increased the KPIs (reach, impression, engagement,
etc.) by 50%.
Developed long-lasting client relationships by providing
exceptional customer service and support.
Analysed data on client behaviour patterns to inform future
account management strategies, resulting in higher retention rates.
Provided valuable input during product development discussions,
ensuring alignment with customer needs and expectations.
Regularly updated sales forecasts based upon current pipeline
status/anticipated deal closures, allowing for accurate resource
allocation/planning within the organisation.

CopywritingSEO ContentBrand CollaborationsData AnalysisSocial Media ManagementAccount-Based Marketing+1

Content Manager

May 2022 – Jan 2023 · 8 mos · Delhi, India · On-site

Performance MarketingSEO CopywritingContent MarketingSocial MediaDigital MarketingContent Strategy

Trell

Content Writer

Jun 2021 – Jun 2022 · 1 yr · Bengaluru, Karnataka, India

Copywriting for brands (Lakme, Maybelline, ONLY, Sangria, L 'Oréal,
Hidesign).
Tripled social media followers and engagements in two months.
Wrote 20+ emails monthly that led to 40%+ conversions.
Worked on website content, SEO content, blogs, articles, and social media
copy.
Proved successful working within tight deadlines and a fast -paced environment.
Utilised exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
Provided writing support in a fast-paced environment for a variety of public-facing materials.
Developed content for multiple topics, ranging from technical to lifestyle, for multiple websites.