May 2025 – Present · 10 mos · Chennai, Tamil Nadu, India · On-site

• 🚀 Driving GTM strategy & AI adoption through intent-driven marketing
• Spearheaded in-depth market research and customer segmentation across diverse e-commerce verticals by leveraging behavioral and intent-based signals to tailor high-conversion marketing strategies.
• Collaborated cross-functionally with the sales and product teams to craft and execute data-driven digital campaigns that effectively communicated GenAIEmbed's unique value proposition, resulting in increased customer engagement and qualified pipeline growth.
• Actively engaged with prospects and customers via multiple channels - including LinkedIn, email, and industry forums - to build trust, nurture leads, and boost brand loyalty and satisfaction.
• Supported go-to-market (GTM) efforts for new AI-based features by aligning messaging, positioning, and content strategy with market demand and customer pain points.

May 2025 – Present · 10 mos · Chennai, Tamil Nadu, India · On-site

• Responsible for bridging technology, content, and marketing by translating complex technical products into clear, compelling, and conversion-focused content. Owns end-to-end technical content planning and product marketing strategy to drive brand authority, product adoption, and customer trust.

Jan 2025 – May 2025 · 4 mos

• As a founding team member at Complyance, I've built and executed comprehensive marketing strategies that have transformed our e-invoicing compliance platform from zero to significant market presence with 170K+ monthly visitors and 1.5M+ annual impressions.
• Content & Growth Strategy
• Led content creation resulting in 250+ published articles across our website and LinkedIn Newsletter
• Developed and implemented SEO strategies that drove organic traffic from zero to 170K monthly visitors
• Managed social media presence with 500+ strategic LinkedIn posts, significantly increasing follower engagement over two years
• Market Research & Positioning
• Conduct in-depth market analysis and track industry trends in the global e-invoicing compliance space
• Develop strategic positioning frameworks that differentiate our solutions in a competitive landscape
• Analyze competitor movements and leverage insights to refine our go-to-market approach
• Brand & Creative Direction
• Oversee brand consistency across all touchpoints
• Lead creative initiatives that translate complex compliance topics into accessible content
• Ensure all marketing materials align with business objectives and resonate with target audiences
• Product Marketing & Technical Communication
• Collaborate with Engineering to improve API documentation and platform capabilities messaging
• Craft compelling value propositions that bridge technical solutions with customer needs
• Develop go-to-market strategies for new compliance features and platform enhancements
• Performance Marketing & Analytics
• Execute and optimize multi-channel marketing campaigns
• Track and analyze performance metrics to inform strategy refinements
• Implement data-driven decision making across all marketing initiatives
• Cross-Functional Collaboration
• Support Sales with effective messaging and materials that drive conversion

Mar 2024 – Dec 2024 · 9 mos

Mar 2023 – Mar 2024 · 1 yr

Jun 2022 – Sep 2022 · 3 mos · Chennai, Tamil Nadu, India · On-site

• It’s my pleasure to join Buddi AI, where I look forward to learning and growing in many ways. Learning happens through diverse approaches - whether through formal education, self-study, observing others, hands-on practice, or real-life experiences. It’s a cornerstone of human development, driving personal growth, professional success, and the ability to adapt to an ever-changing world. I’m excited to embrace this journey of discovery and development with Buddi AI.

Nov 2019 – Feb 2022 · 2 yrs 3 mos · India · Remote

• During this time, I look forward to learning a great deal, meeting students with diverse perspectives, and interacting with creatively minded individuals. This experience will not only broaden my knowledge but also inspire me through the unique ideas and innovative thinking of others.