Jun 2023 – Feb 2025 · 1 yr 8 mos · Tel Aviv District, Israel · Remote

• In this AdTech ecosystem, used by 400K+ direct clients and 8K+ agency partners globally, I led the brand ambassador program and developed internal LinkedIn training focused on social selling and strategic visibility.
• I also supported key team members from sales to marketing in shaping their content strategy, refining their LinkedIn positioning, and building a consistent thought leadership presence that aligned with our GTM goals.
• Geos: EU, MENAT, LATAM, and APAC.
• Average number of views monthly: 200K
• Managed a team of 5 directly, producing 1440 posts per year.
• The business results:
• ✅ Hitting lead-generating KPIs became easier.
• ✅ Several C-level executives became influencers in their regions.
• ✅ The number of quality applicants for senior vacancies skyrocketed

May 2022 – Dec 2022 · 7 mos · Remote

• Tproger is a media about all things hi-tech (Like TechCrunch, but more friendly). I led corporate partnerships and educational content projects, working closely with leading B2B tech companies.
• With a team of 2 editors, we published 15 high-quality tech articles per month. I supervised the production and promotion of said articles in Tproger's social media channels, with the average number of views per 1 post in 1 channel reaching 50.000 in a week. Top posts reached 200.000 views for the same period.
• I worked on the brand of Tproger itself by blogging and giving interviews about the editorial and SMM teams. This resulted in the number of applications for writing positions doubling in six months.
• I owned project execution from identifying the value, setting goals, and enforcing the new processes. I was the main point of contact in all matters related to client concerns and needs. I built and strengthened client relationships to achieve long-term partnerships: all clients were happy to renew the contracts in the following year.

Aug 2021 – May 2022 · 9 mos · Remote · Remote

• 𝐖𝐚𝐬 𝐢𝐧 𝐜𝐡𝐚𝐫𝐠𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐚𝐠𝐞𝐧𝐜𝐲'𝐬 𝐛𝐥𝐨𝐠 on digital marketing and management. 𝐒𝐞𝐜𝐮𝐫𝐞𝐝 𝐫𝐞𝐠𝐮𝐥𝐚𝐫 𝐩𝐮𝐛𝐥𝐢𝐬𝐡𝐢𝐧𝐠 of educational articles, case studies and customers inspiring stories.
• 𝐖𝐫𝐨𝐭𝐞 𝐦𝐲𝐬𝐞𝐥𝐟 𝐚𝐧𝐝 𝐜𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐞𝐝 𝐰𝐢𝐭𝐡 𝐨𝐮𝐫 𝐢𝐧-𝐡𝐨𝐮𝐬𝐞 𝐞𝐝𝐢𝐭𝐨𝐫𝐬 𝐚𝐧𝐝 𝐰𝐫𝐢𝐭𝐞𝐫𝐬. Together we created content that generated more leads and contributed to building a great employer brand.
• 𝐖𝐨𝐫𝐤𝐞𝐝 𝐢𝐧 𝐩𝐮𝐛𝐥𝐢𝐜 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬. Helped in-house specialists to demonstrate their expertise to a broad audience via guest articles and columns in leading business media.

Jul 2020 – Present · 5 yrs 8 mos · Israel · Remote

• Driving LinkedIn visibility & leads for B2B founders & execs dealing with complex products and long sales cycles.
• Thought leadership content can bring in revenue — you just need to get the words right.
• I offer positioning strategy, executive ghostwriting, and hands-on support.
• If you want your LinkedIn profile to build trust and generate leads (without sounding like a sales bro), send me a message.

Jun 2020 – Sep 2021 · 1 yr 3 mos

• Wrote actionable, high-value copy for social media, ads and websites.

Aug 2019 – Jun 2020 · 10 mos

• When on maternity leave decided to change the job field for something less stressful. Completed 2 steps of the Bureau Gorbunov School For Editors and started out as a freelance editor in digital marketing.

Sep 2017 – Apr 2018 · 7 mos · Ramat Gan, Tel Aviv District, Israel · On-site

• MASA Art-Tel Program: studying Hebrew in Ulpan Art-Tel, participating in MASA Startup Accelerator and MASA Leadeship Forum.

Jan 2012 – Jan 2019 · 7 yrs · Moscow, Moscow City, Russia

• With a business partner founded a professional performing arts company. Developed new shows and managed marketing (Paid ads and Content).
• Ran and promoted the company's pages on Instagram, Facebook, and Vk.com to attract new fans and clients.
• Was responsible for sales and communications with clients. Hired 3 sales managers and wrote scripts for them. Monitored and reviewed their work, making sure that the percentage of conversions to purchase was not lower than 30%.
• Secured key partnerships with 20 largest event agencies in Moscow and St. Petersburg. Conducted 10 international tours.