Bhavana Kulkarni

Associate Partner

Pune, Maharashtra, India14 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 14 years of experience in technology marketing.
Expert in integrated GTM strategies and partner marketing.
Proven success in driving pipeline growth and customer engagement.

Stackforce AI infers this person is a MarTech expert with a strong focus on B2B marketing strategies.

Contact

Skills

Core Skills

Partner MarketingGtm StrategiesDemand GenerationContent StrategyAccount-based Marketing

Other Skills

Attention to DetailB2B MarketingBudget ManagementBusiness-to-Business (B2B)Campaign ManagementCampaign StrategiesCo-marketingContent DevelopmentCustomer EngagementData AnalysisDigital MarketingEnergy ConservationEnterprise MarketingEvent ManagementExecutive Visibility

About

A diligent and passionate technology marketing professional with over 14 years of experience in crafting high-impact, integrated GTM strategies that accelerate pipeline growth and strengthen customer engagement. I bring diverse experience and proven success in shaping partner marketing and portfolio marketing strategies, building executive-level relationships, and driving cross-functional alignment to unlock growth opportunities. As a strategic thinker with a flair for operational excellence, I combine creative vision with disciplined execution to deliver measurable business outcomes. Adept at executive stakeholder management, I lead multiple partner initiatives and drive complex projects to successful completion. As an aspiring marketing leader and passionate storyteller, I am driven by the pursuit of growth, influencing decision-makers, and delivering meaningful impact. Expertise: Integrated Marketing and Communications | Partner Marketing | GTM Strategies | Account-based Marketing | Demand Generation | Thought-Leadership Marketing | Sales Enablement | Marketing Campaigns | Content Strategy and Marketing

Experience

Ltimindtree

2 roles

Associate Director l Partner Marketing - AWS BU

Dec 2024 – Present · 1 yr 3 mos

Leading marketing efforts for the AWS business unit to drive brand eminence, thought leadership, and pipeline growth for the US and EMEA regions.

Global Marketing Lead - Customer Experience | Partner Marketing Lead - Salesforce, Adobe

Oct 2023 – Mar 2025 · 1 yr 5 mos

Leading partner marketing plans, demand generation, and joint GTM strategies to build a sales pipeline for the Adobe and Salesforce partner ecosystem.
Spearheading global content strategy and marketing, partner events, and integrated marketing campaigns.
Collaborating with industry sales, marketing, and advisory teams to drive joint plans for pipeline growth for LTIM's top accounts.
Create and implement compelling content marketing strategies across customer journeys (such as case studies, whitepapers, and webinars) to drive engagement and attract potential customers.

Problem SolvingMarketing StrategyCo-marketingBudget ManagementMarketing Budget ManagementPartner Relationship Management+4

Persistent systems

Global Marketing Lead - AWS BU

Dec 2021 – Nov 2023 · 1 yr 11 mos · Pune, Maharashtra, India

Led joint marketing plan, demand generation strategies, and alliance marketing relationship to drive pipeline growth.
Developed compelling digital and social narratives to increase mindshare among partners and customers.
End-to-end strategizing and execution of AWS re:Invent and AWS Summits resulting in $100Mn+ pipeline generation.
Strategically led a marketing plan for partnership-tier elevation, achieving Premier-tier partnership, new competency achievements, and joint GTM strategies.
Managed an annual marketing budget and partner marketing funds of $400K for the business unit.

Problem SolvingGo-to-Market StrategyIntegrated Marketing Communications PlanningMarketing StrategyCo-marketingGrowth Initiatives+11

Capgemini

Marketing Consultant

Aug 2018 – Sep 2021 · 3 yrs 1 mo · Pune Area, India

Content Strategy and Marketing, ABM
Led content strategy and marketing for the 'Intelligent Industry' and Engineering Services business line, collaborating with C-level subject matter and industry experts.
Spearheaded global thought leadership content marketing, digital and social messaging, and integrated digital campaigns.
Planned and executed account-based marketing strategies aligned with sales for key offerings.

Integrated Marketing Communications PlanningCo-marketingAttention to DetailBusiness-to-Business (B2B)Executive-level CommunicationContent Strategy+1

Premium transmission private limited

Sr. Executive - Marketing

Jan 2017 – Aug 2018 · 1 yr 7 mos

Partner Relationship Management

Horiba mira

Marketing Executive

Jan 2015 – Jan 2017 · 2 yrs · Pune Area, India

ABM and Demand Generation
Orchestrated and executed customer-centric account-based marketing activities for efficacious lead generation.
Led marketing strategies, communication plans for India in liaison with the UK marketing team.
Empowered sales team with statistics, presentations for business and leadership reviews.
Marketing Collateral and Event Management
Lead development of all marketing collaterals, content development for case studies, website, presentations, social media handles.
Strategically identified and executed the annual event calendar comprising exhibitions, trade shows, customer-centric technology days, customer visits, corporate events.

Attention to Detail

Forbes marshall

2 roles

Marketing Engineer

Jun 2012 – Jan 2015 · 2 yrs 7 mos

Content Marketing and GTM Strategy for New Offerings
Content creation for industry-specific literature, new business offerings, collaterals, website, newsletters for the field sales team, branches to elicit continual customer interest.
Introduced new content strategies such as weekly energy conservation tips, an e-learning tutorial program.
Conducted market scans with the sales team to identify potential customers, market size for new offerings.
Data Analysis and Benchmarking
Extensive data analysis to define energy benchmarks for various process industry sectors like textile, solvent extraction, brewery, beverage, and more.
Assisted leadership with sales and technical presentations for QBRs, conferences and more.

Attention to Detail