Brandon Ray

CEO

New York City, New York, United States11 yrs 3 mos experience

Key Highlights

Expert in transforming sales conversations for better outcomes.
Proven track record in building high-performing BDR teams.
Skilled in developing measurable coaching frameworks.

Stackforce AI infers this person is a SaaS Business Development Leader with expertise in sales strategy and team management.

Contact

Skills

Core Skills

Sales StrategyCoachingBdr StrategyTeam StructureBusiness DevelopmentOutbound StrategyTeam ManagementTeam BuildingSales OperationsTeam LeadershipSales Development

Other Skills

Process DevelopmentProcess ImplementationOpportunity GenerationOutbound System DesignProgram ManagementProcess DesignLead GenerationManagementSalesforce.comMarketingTalent AcquisitionEvent ManagementOnline MarketingMicrosoft OfficeBudgets

About

Most sales problems don’t start with the product, the pricing, or the CRM. They start in the sales call. My entire career has been focused on one thing: helping sellers have more effective sales conversations. I’ve spent years working with sales and BDR teams to understand what actually happens on calls — where deals stall, where trust breaks down, and where sellers unintentionally lose momentum. From there, I help turn those insights into practical frameworks, coaching, and enablement that sellers can actually use in live conversations. The throughline in everything I’ve done: Helping sellers ask better questions Helping them listen more effectively Helping them guide conversations with clarity and confidence Helping them create real value in every interaction with a buyer I’m especially interested in the moments that matter most on a call — discovery, positioning, handling uncertainty, and earning the right to move forward. If you care about improving what happens during the sales conversation (not just the tools around it), send me a DM and let's chat.

Experience

Othello

GTM Excellence

Jan 2026 – Present · 2 mos · New York City Metropolitan Area

In just over a month at Othello as the founding GTM Excellence Leader, I’ve jumped in to help customers get the most out of their tech stack and sales strategy. My focus has been on the heart of sales—making sure sellers are having A+ conversations consistently. Even in this short time, we’ve begun building systems and processes that turn coaching into measurable results, setting the stage for long-term impact on revenue and team performance.

Sales StrategyCoaching

Virio

Advisor

Dec 2025 – Present · 3 mos · San Francisco Bay Area

Joined Virio as an advisor to help get their BDR function off the ground, providing guidance on team structure, outbound strategy, and systems to build a scalable growth engine from day one.

BDR StrategyTeam Structure

Reachdesk

Head of Global Business Development

Jan 2024 – Jan 2025 · 1 yr · New York City Metropolitan Area

Joined Reachdesk, inheriting a team that had cycled through multiple BDR leaders without finding someone who could take the outbound program to new heights. I broadened the TAM, refined the messaging and outbound strategy, and led the team to shatter records in 2025, turning the BDR function into a true growth engine.

Business DevelopmentOutbound Strategy

Multiplier

Head of Business Development, North America

Jan 2023 – Jan 2024 · 1 yr · New York City Metropolitan Area

Joined Multiplier to tackle a North American BDR team that had struggled under four previous leaders in a crowded market with competitors like Deel and Rippling. Implemented systems and processes that finally got the team off the ground, turning them into a competitive force in their industry.

Business DevelopmentTeam Management

Black crow ai

Sr. Director, Business Development

Jan 2022 – Jan 2023 · 1 yr

Joined Black Crow when they had a single BDR, and was on a mission to build and scale the team from the ground up. Grew the team to 5 high-performing BDRs, creating a system that consistently generated 60+ qualified sales opportunities per month for the sellers.

Team BuildingSales Operations

Namely

Sr. Director, Business Development

Jan 2020 – Jan 2022 · 2 yrs · New York City Metropolitan Area

Joined Namely to lead a team of 8 BDRs, a mix of solid and struggling performers, inheriting a broken BDR function. Installed the right systems, doubled the team’s size, and rebuilt predictable outbound motion—helping position Namely for growth and visibility that ultimately contributed to its acquisition by Vensure.

Team ManagementSales Strategy

Marigold

Director, Business Development

Jan 2018 – Jan 2020 · 2 yrs · New York City Metropolitan Area

At Marigold, I oversaw three separate BDR teams supporting Sailthru, Liveclicker, and Vuture, while also contributing to outbound efforts for Emma and Campaign Monitor. When I joined, the BDR program was broken, with little predictability or consistency. By the time I left, all five brands were outbounding in a predictable, scalable, and growing fashion, turning the BDR function into a reliable engine for pipeline across the portfolio.

Business DevelopmentTeam Leadership

Wunderkind (formerly bouncex)

Associate Director, Business Development

Jan 2016 – Jan 2018 · 2 yrs · New York City Metropolitan Area

Joined Wunderkind to lead a BDR team of 5, inheriting a mix of high performers, average contributors, and underperformers—working within a broken outbound system with no predictable revenue. Over my tenure, I rebuilt the team, scaled it to triple its original size, and designed processes that turned the BDR function into the company’s largest source of Closed Won revenue.

Team ManagementSales Development

Greenhouse software

Manager, Business Development

Jan 2014 – Jan 2016 · 2 yrs · New York City Metropolitan Area

Joined Greenhouse as BDR #3 and employee #20, excited to help build a team from the ground up. Within a quarter, I was promoted to Team Lead, and then the next quarter I was promoted to BDR Manager, where I had the chance to design and scale the outbound system that became a core engine for growth. Proud to have contributed to the foundation that ultimately supported a $500M exit.

Business DevelopmentTeam Leadership