Jackie DeFlorio — CEO
Call me "the Columbo of marketing." 🕵️♀️ I'm the one who will dig into "just one more thing" to uncover a revenue leak or the 10x opportunity everyone walked past. My edge is pattern recognition across the full revenue engine. I map how marketing, sales, CS, product, and operations actually interact, then pinpoint: - Where handoffs drop context and momentum goes cold - Where misaligned definitions create resource drains - Where process friction kills conversion at scale Then I build integrated systems that eliminate those breakdowns and unlock unconventional growth plays. I'm equally comfortable developing a lead scoring model and spinning a PR crisis into a brand moment. I design repeatable processes that scale sustainably, but have room to flex fast when opportunity knocks. Traditional marketing is reactive and measures success in activity metrics. I operate cross-functionally, root decisions in data that impacts the bottom line, and build engines that deliver both predictable growth and breakthrough brand moments. What this looks like: - Led growth marketing for fintech SaaS startup earning back-to-back Inc. 5000 recognition - Built webinar engine that influenced 37% of closed-won revenue - Steered all B2B communications through acquisition, merger, and two complete rebrands - Developed a 10+ person team with 2x retention improvement, mentoring 5 direct reports into leadership roles How I lead: I fiercely advocate for my team, support diverse working styles, and hold all work (especially my own) to the highest standard. I thrive on high-performing teams that value transparency and humor, where everyone feels empowered to challenge ideas when they see a better path. From M&A-heavy enterprises to fast-growing SaaS startups, I navigate complexity the same way: think differently, work intentionally, and turn "impossible" problems into impactful solutions.
Stackforce AI infers this person is a B2B Growth Marketing Expert with a strong focus on Fintech and SaaS industries.
Experience: 15 yrs 9 mos
Skills
- Demand Generation
- Growth Marketing
- Marketing Strategy
Career Highlights
- Led growth marketing for Inc. 5000 recognized fintech startup.
- Built webinar engine influencing 37% of closed-won revenue.
- Developed high-performing team with 2x retention improvement.
Work Experience
SRM
Managing Director, Demand Generation (2 mos)
KlariVis
Director of Growth Marketing (1 yr 2 mos)
Senior Marketing Manager (1 yr 9 mos)
Bank Director
Director of Marketing - FinXTech (3 yrs 3 mos)
Altice Business
Marketing Manager, Events & Communications (4 yrs 1 mo)
The Paramount
Merchandiser and Event Staff (1 yr 3 mos)
In2une Music
Music Promotions Intern (2 mos)
Planet Fitness
General Manager (4 yrs 9 mos)
Education
Bachelor's degree at Farmingdale State University of New York
