Apr 2022 – Jun 2023 · 1 yr 2 mos

Aug 2021 – Apr 2022 · 8 mos

Dec 2020 – Sep 2021 · 9 mos

• Design & execute key strategic priorities across revenue growth & margin improvement. Collaborate with key leaders in the organization and execute large scale programs

Jan 2020 – Nov 2020 · 10 mos

• P&L owner for Oyos Franchise business in South. Responsible for Supply , Revenue and Margin growth along with customer & partner NPS. Led a multilayered team of 500+ people

Oct 2018 – Dec 2019 · 1 yr 2 mos

• Overall P&L responsibility including both Franchise & Self operated business. Responsible for delivery of Supply & Revenue growth, Customer Satisfaction & profitability targets as per AOP

Feb 2017 – Oct 2018 · 1 yr 8 mos · Mumbai, Maharashtra, India

• Overall responsibility of High Value segment acquisition, usage & retention across retail and enterprise segment by creating & driving targeted GTM programs through both traditional and digital channels
• Impact Achieved:
• Led pan-India rollout of Jio Postpaid with a high volume brand campaign durimg IPL. Handled entire strategy & GTM rollout including market sizing, product design, channel strategy – offline & online, lead generation & acquisition programs across retail & enterprise segment
• Led MNP (Mobile Number Portability) GTM to drive adoption of Jio as primary sim- led MNP contribution from 8% to 15% of overall acquisition. This included campaigns across social media, digital marketing & offline channels
• Designed & executed Jios platinum Home Delivery program targeted to acquire super HNI target base through differentiated service experience. Program involved digital targeting and fulfilment for HNI customers across all product lines & e-commerce platforms

Oct 2015 – Jan 2017 · 1 yr 3 mos

• Led a team of over 40 on-roll people and over 350 promoter & FOS in driving revenue & market share of Airtel in Bilaspur, Chhattisgarh region with an annual revenue of over Rs.2 billion
• Impact Achieved:
• Gained 2% market share through MNP leadership- Established >50% share of MNP from distressed operators
• Launched 3G & 4G services in Chhattisgarh and driven Smartphone penetration. Resulted in 18% YOY revenue growth
• Ensured ROI from more than 2 Cr of 2G network deployment in rural areas
• Key Recognition and achievements:
• Featured in Airtel Careers page
• Airtels Top Talent program- Fast track leadership development program.
• Winner of Prestigious CEO & Directors awards

May 2011 – Sep 2015 · 4 yrs 4 mos

• Multiple roles in marketing including Zonal Sales Manager, Postpaid GTM, Prepaid GTM Head.
• Primarily responsible for driving customer market share growth through product introduction & GTM, customer acquisition strategy based on Micro-marketing, channel engagement plan and channelizing S&D budget for maximum output

Jul 2010 – May 2011 · 10 mos

• Responsible for Postpaid and Photon product, pricing and acquisition cost

Aug 2009 – Jun 2010 · 10 mos

• Responsible for global market analysis and forecast. Business case modelling for operator sales

Apr 2008 – Jun 2008 · 2 mos

• Worked with the Pre-sales team of E-enabling.
• Developed a framework for development and evaluation of Business Case for SOA (Service Oriented Architecture) with illustration from Insurance industry including ROI analysis, Funding patterns and Budgetary model

Aug 2005 – Jun 2007 · 1 yr 10 mos

• Design & Development of Business Rules Software
• Requirement mapping and GAP analysis