Jun 2021 – Dec 2024 · 3 yrs 6 mos · San Francisco Bay Area

• Acquired by FARO Technologies (NASDAQ: FARO) in June 2021
• Led a team of Sales Development Representatives, enhancing outbound sales by 50% through SDR Playbook creation, strategic training, campaign optimization, and continuous process improvement.
• Scaled team by hiring 6 SDRs in a period of 6 months with 2 month training and ramp up process.
• Developed and implemented lead generation strategies, contributing to a 30% increase in high-quality leads and pipeline.
• Orchestrated collaboration between sales and marketing teams to refine lead scoring criteria, which achieved a 25% boost in Marketing Qualified Lead (MQL) to Sales Accepted Lead (SAL) conversion rates and ensured a steady flow of Sales Qualified
• Leads.
• Managed and maximized the efficiency of sales tools like Outreach.io, Zoominfo, and 6Sense, leading to improved data
• accuracy and streamlined workflow, championing technological empowerment in sales processes.
• Defined, tracked, analyzed and reported key performance indicators (KPIs) for the SDR team to measure productivity and
• success, leading to a 15% increase in overall team performance and attainment of targets.

Jan 2019 – Aug 2021 · 2 yrs 7 mos · San Francisco Bay Area

• #2 of 4 Account Executives while helping define New Logo sales process.
• Defined new opportunity type process - Master Service Agreements, allowing new logos to become Mid-Market to Enterprise deals after successfully piloting HoloBuilder Services.
• Recruited, interviewed and onboarded 1 SDR turned SDR Manager, and 3 fully-ramped AE’s hitting quota.

Apr 2018 – Jan 2019 · 9 mos · San Francisco Bay Area

• Defined Inbound Sales Development Process and Service Level Agreement
• Wrote and executed pre and post conference lead outreach creating 6 Enterprise opportunities.
• 354 discovery calls, converting 24% of these calls into Product Demonstrations, creating 86 Sales Opportunities, ultimately resulting in 49 Closed Opps

Mar 2016 – Apr 2018 · 2 yrs 1 mo · San Francisco

• Prospect marketing executives of enterprise companies with focus on retail, retail food, hospitality, travel, and gaming verticals.
• Create campaigns, including writing email copy, to grow company awareness and ensured timely execution using Datanyze, Campaign Monitor, Toutapp, and Salesforce.
• Move qualified leads through the sales pipeline using mix of emails, InMail, cold calls, join.me slide presentations and F2F meetings at trade events.
• Maintain average KPIs - 40 outbound calls a day, 4 discovery calls, and hand-off 2-3 leads to Sales Directors weekly.
• Exceeded goals by 25%, or more, each month.

Dec 2014 – Mar 2016 · 1 yr 3 mos · San Francisco

• Prospect decision makers of boutique fitness studios then onboard to ClassPass in order to gain access to reservations from our subscribers.
• Handed-off 237 fitness studio partners that generated exponential growth (over 1000%) in San Diego ClassPass subscribers.
• Manage pipeline of 40-60 leads monthly using cold calls, and emails to close meetings.
• Lead screen-share or in-person presentations using custom decks and case studies using join.me.
• Leverage Salesforce daily to forecast and monitor performance while ensuring data quality.

Jan 2006 – Dec 2014 · 8 yrs 11 mos · San Diego and Los Angeles

• Over one million dollars in yearly sales achievement and beating goals by at least five percent each year.
• Collaborate closely with design and operations team to close custom orders.
• Maintain high caliber, luxury customer service levels.

Jan 2005 – Aug 2007 · 2 yrs 7 mos · San Diego County, California, United States