May 2022 – May 2024 · 2 yrs · Cape Town, Western Cape, South Africa

• Led marketing, community engagement, and operations for a purpose-led consulting internship program serving both B2B enterprise clients and B2C university students from top global institutions.
• Developed and executed comprehensive social media strategy across Instagram and LinkedIn that achieved 80% organic LinkedIn growth and 30% follower increase, directly contributing to 20% new customer acquisition.
• Redesigned recruitment and onboarding infrastructure for international cohorts, creating streamlined application review processes, interview frameworks, and comprehensive onboarding materials that improved transitions for students from 30+ countries across remote and in-person Cape Town programs.
• Led training and coaching for international Ivy League student teams (Harvard, Johns Hopkins, Princeton) across 13-hour time zones on market entry strategies for global healthcare and crypto companies in multiple international markets. Successfully managed complex cross-cultural projects delivering strategic insights for enterprise clients.
• Established and managed key stakeholder partnerships with universities, corporate clients, and South African businesses.

Jun 2021 – Oct 2021 · 4 mos · Cape Town, Western Cape, South Africa

• Accelerated digital growth and leadership development for a global consulting internship program. Enhanced social media presence and engagement by 80% while maintaining ongoing website optimization and content management through WordPress.
• Developed and nurtured strategic stakeholder relationships across universities, corporate partners, and South African businesses to support business development and partnership initiatives. These partnerships were critical in expanding program reach and securing high-impact client projects.
• Led training and coaching for international Ivy League student teams (Harvard, Brown, Yale) on complex consulting projects, including establishing and piloting an operations center for Hear.com, a global healthcare company entering the South African market. Guided teams through strategic analysis, market entry frameworks, and operational planning across significant time zone differences.
• Designed and facilitated comprehensive consulting training sessions for international university students and graduates, preparing them for high-level internship placements. Training covered core consulting methodologies, client engagement strategies, problem-solving frameworks, and professional skills essential for success in competitive consulting environments.

Oct 2021 – Jun 2022 · 8 mos · Cape Town, Western Cape, South Africa · On-site

• Managed multimillion-dollar product portfolios spanning cellular accessories (PEPSA, PEPAFRICA, DUNNS, DEALZ, SELL DIRECT MARKETING) and homeware (PEPHOME) divisions, delivering strategic account growth and exceptional client satisfaction.
• Served as primary liaison between key stakeholders, clients, and vendors, ensuring seamless communication and project delivery across diverse portfolio accounts. Led supplier management and contract negotiations, optimizing procurement processes to achieve cost savings while maintaining quality standards and delivery timelines.
• Built and maintained strategic relationships across the value chain, driving business development and ensuring alignment between client needs and product capabilities.

Feb 2021 – Oct 2023 · 2 yrs 8 mos · South Africa

• Co-founded and scaled a consumer brand from concept to 200% sales growth within two years. Developed and executed comprehensive marketing and branding strategy across Instagram and TikTok, including content creation, influencer partnerships, event sponsorships, and affiliate programs that significantly boosted brand awareness and customer acquisition.
• Led influencer management and user-generated content (UGC) strategy, designing scalable affiliate programs that enhanced brand recognition and drove sustainable revenue growth.
• Successfully navigated market changes and evolving customer preferences to maintain competitive advantage in a dynamic retail landscape.

Oct 2014 – Mar 2019 · 4 yrs 5 mos · City of Cape Town, Western Cape, South Africa