Fei Liu

CEO

San Francisco, California, United States19 yrs 10 mos experience

Highly Stable

Key Highlights

20X ARR growth at Gong.io through strategic execution.
Led cross-functional collaboration to enhance growth at Webflow.
Expert in GTM strategy and sales operations.

Stackforce AI infers this person is a SaaS revenue operations expert with a strong focus on GTM strategy and cross-functional leadership.

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Skills

Core Skills

Gtm StrategySales & Marketing AlignmentSales Planning

Other Skills

annual and long-range planningARR forecastingsales capacity planningcross-functional leadershipBoard reportinganalyticsCross-functional Team LeadershipSales StrategyBusiness OperationsManagement ConsultingBusiness StrategySales OperationsOperations ManagementEntrepreneurshipStrategic Planning

About

I help Enterprise SaaS companies at different stages scale by building a strong operational foundation. At Gong.io, I helped 20X ARR, growing the sales team from 10 to hundreds by designing the GTM strategy, scaling sales planning, and driving execution. At Webflow, I led a company-wide growth strategy pivot that re-accelerated ARR growth by strengthening financial discipline and fostering tighter cross-functional collaboration. I have experience across public tech companies and high-growth startups, working in both PLG and sales-led motions. My work spans Sales, Marketing, Product, and Engineering, translating strategy into execution and driving sustainable growth at scale. Core Expertise: GTM strategy, annual and long-range planning, sales & marketing alignment, PLG and sales-led motions, ARR forecasting, sales capacity planning, cross-functional leadership and Board reporting.

Experience

Hightouch

Head of Revenue Operations

Jul 2025 – Mar 2026 · 8 mos · San Francisco Bay Area

Webflow

Head of Business Operations

Dec 2022 – May 2025 · 2 yrs 5 mos · San Francisco Bay Area

Reporting to the President & COO, I built and led the Business Operations Team serving as the trusted advisor and thought partner for the Executive Team and GTM (Marketing, Sales, Success), EPD (Engineering, Product, and Design), and G&A (People, Finance, Support, Data, Legal, Security, IT, etc.) functions.

Gong

2 roles

Interim Head of Sales Development

Jan 2020 – Jan 2020 · 0 mo

Senior Director, Head of GTM Strategy & Operations

Jun 2019 – Dec 2022 · 3 yrs 6 mos

Reporting to the CRO, I built and led a talented team of 10+ phenomenal members in GTM strategy, planning and analytics. We served as the trusted strategic advisor to sales, marketing and customer success leadership teams, and partnered closely with Finance, HR and Product functions.
Promoted from Director to Senior Director in Aug 2020.
Planning
Annual and long-range planning, capacity/productivity plan, quota setting, HC investment
Pipeline target setting
Strategy
Data-driven insights to uncover high growth opportunities and offer strategic and actionable recommendations
Special projects / strategic initiatives to drive sustainable sources of revenue growth
Forecasting & Business Reviews
Top-down new business, upsell & churn forecasting
QBR, MBR and BoD content
Analytics
Key metrics (leading and lagging indicators) development and tracking to determine the current and future health of the business (revenue growth, pipeline management, sales productivity, key strategic initiatives, etc.)
Dashboard and visualization

GTM strategyannual and long-range planningsales & marketing alignmentARR forecastingsales capacity planningcross-functional leadership+1

Head of Sales Strategy and Operations, LinkedIn Sales Solutions Americas, Sales Development

May 2017 – May 2019 · 2 yrs · San Francisco Bay Area

Led sales operations and strategy for LinkedIn Sales Solutions ($1B+ ARR) across North and South America, overseeing GTM strategy, sales planning and forecasting
Developed and executed high-impact pilot programs with structured KPIs, driving measurable improvements in sales productivity and conversion rates
Developed and scaled training programs for reps and frontline managers, enhancing sales process adoption, operational excellence, and data-driven decision-making across teams

Taskou

Co-Founder & COO

Aug 2015 – Dec 2016 · 1 yr 4 mos

Taskou is a business simulation platform that fosters task-oriented learning and enables companies’ access to talent on campus.
Oversaw daily operations and directed all aspects of operational policies, objectives and initiatives.
Partnered with CEO in building and strengthening partnerships with investors, partners and customers.

Diageo

Director, Strategy

Oct 2012 – Aug 2015 · 2 yrs 10 mos

Diageo is the world’s largest premium spirits company. Its key brands include Johnnie Walker, Smirnoff, Baileys and Guinness.
Led strategic planning for Diageo’s Greater China market, managing a portfolio of $500M+ in annual revenue
Managed Investor Relations and Market Insights, delivering data-driven business performance analyses to executive leadership and external stakeholders