May 2024 – Sep 2024 · 4 mos

Mar 2024 – May 2024 · 2 mos

Feb 2023 – Feb 2024 · 1 yr · Austin, Texas, United States · Remote

• Led the product-led sales and web strategy at Honeycomb. I managed a team budget, multiple contractor relationships, and a team of one. My deep understanding of developer and engineering tool sales lifecycle allowed me to identify key growth and optimization opportunities. I managed our web development agency and web marketing manager to drive improvements in marketing site infrastructure and site features with PLS program goals. Some work includes coordination with Honeycomb engineering to address SEO, analytics, or other cross-platform requirements. My collaboration and coordination with Marketing and Revenue Operations (RevOps) focused on optimizing our data pipeline and tools to measure the impact of campaigns and improve scalability.
• ● In my first week, I identified the cause of an anomalous spike in signup activity. In my first 90 days, I increased the traffic to Honeycomb's demo/sandbox environment by 4x.
• ● Improved MQL to Sales Accepted Lead conversion, resulting in a 3.5-4% conversion rate by improving average lead quality.
• ● Informed new MQL and MQA criteria, supporting Honeycomb's best SQL month to date.
• ● Decreased volume of low-quality demo request leads by redirecting to appropriate channels and using intent form fields.
• ● Increased traffic to critical site asset by 547% over the previous best-performing month.
• ● Augmented reporting and data pipelines with SQL and python through dbt models, snowflake
• databases.

Dec 2022 – Sep 2024 · 1 yr 9 mos

• Reveal vulnerabilities, lost assets, and policy violations in every part of your infrastructure—before they
• become exploits

Mar 2022 – Present · 4 yrs 2 mos

Jul 2021 – Aug 2022 · 1 yr 1 mo · Austin, Texas, United States

• Led the developer experience product marketing group, focusing on product-aligned initiatives including product launches, positioning, messaging, go-to-market strategy for GitHub Copilot and managed a team of four product marketing managers for GitHub Enterprise, Actions & Packages, Planning & Tracking, and Codespaces.
• ● GTM lead for GitHub Copilot, developing research-informed messaging and positioning, supporting pricing and business model development. More than 1.5M developers have tried GitHub Copilot.
• ● Led analyst briefings on AI offering and developed analyst relationships.
• ● Launched GitHub Codespaces in August 2021, a cloud dev environment, bringing GitHub into a new market space
• ● Lead for new product-led growth motion, developing $7M ARR in a nascent category within 90 days of product launch
• ● Co-author for State of the Octoverse 2021, contributing as a subject matter expert on developer communities and delivering the overall web experience as a product owner.
• ● Member of Neurocats (neurodivergent community of belonging) leadership team

Sep 2020 – Jun 2021 · 9 mos · Austin, Texas, United States

• ● Supported the launch of new format for State of the Octoverse 2020, including three pdf reports highlighting developer productivity, security, and community.
• ● Announced GitHub Copilot, an AI pair programmer backed by OpenAI Codex
• ● Launched GitHub Sponsors for companies, an expansion of the existing GitHub Sponsors experience that enables organizations to invest in critical digital infrastructure.
• ● Launched new GitHub Issues experience in June 2021

Apr 2019 – Sep 2020 · 1 yr 5 mos · Austin, Texas Metropolitan Area

• Coordinate with cross-functional product & engineering teams while providing guidance on technical users and developer experience in web and API tooling. Establish team objectives and key results (OKR), workshop content and programs, and standard procedures for the content pipeline process. Identify and resolve technical gaps in frameworks, services, and applications, delivering patches, updates, and bug fixes. Supported developer-focused content creation and development, such as webinars, workshops, and go-to-market messaging.
• ● Identified and defined eight new developer personas.
• ● Revamped developer newsletter and increased CTOR 200%.
• ● Conducted content gap analyses for developer awareness and adoption journey and identified areas of improvement.

Oct 2017 – Apr 2019 · 1 yr 6 mos · Austin, Texas Metropolitan Area

• Conceptualized and executed innovative marketing strategies and programs focused on enhancing awareness and adoption within the existing customer base of Git and CI/CD offerings for Bitbucket Server & Data Center and Bamboo Server. Partnered with product management to devise product strategy, positioning and messaging for developer tool products used by enterprise teams.
• ● Received 1,300 views on a product release post in the first week of publication; collaborated on the Bitbucket response blog post to Microsoft acquisition of GitHub that accumulated more than 10K views day of release.
• ● Directed the shipment of five separate product releases in a single quarter.
• ● Generated and directed strategic upsell campaigns tailored to specific customer personas.
• ● Conducted comprehensive market and competitive analysis to identify and resolve inefficiencies and messaging.
• ● Conducted content gap analyses for technical buyer journey and collaborated on improvements to the MQL pipeline, including lead scoring.
• ● Produced high-quality content such as emails, webinars, blogs, and customer stories for a wide range of customers, evaluators, advocates, and channel partners.

Feb 2016 – Oct 2017 · 1 yr 8 mos · Austin, TX

• Developed a foundation for an external developer program focused on providing developer support and improving the developer experience for the BigCommerce ecommerce platform. Provided quality guidance to internal stakeholders such as Strategic Business Development, Marketing, Product, Engineering, and Support on improvements to developer-facing products, tools, and processes.
• ● Trained new personnel in developer community support and moderation
• ● Defined KPIs and metrics to measure the efficacy of developer advocacy focused initiatives and related platform areas
• ● Performed comprehensive research on long-term strategic initiatives including competitive analysis and audits
• ● Extended the BigCommerce developer brand presence through meetup enablement and public speaking opportunities

Feb 2015 – Jan 2016 · 11 mos · Austin, TX

• Provided quality guidance and support to enterprise sales team members and partner organizations on the technical capabilities of software solutions impacting the acquisition of over $50,000 MRR. Engaged with technical personnel regarding areas such as employee training and field platforms. Promptly responded to clients’ technical concerns pertaining to the company’s software. Engaged in technical discussions and presented technical information to groups.
• ● Performed comprehensive research on integration solutions (HTML, CSS, JavaScript, and API) to resolve technical issues.
• ● Proactively pinpointed possible service gaps during the enterprise sales process.

Feb 2014 – Jan 2015 · 11 mos · Austin, TX

• Tier 2 Technical Support, 2014 - 2015
• Directly engaged with enterprise e-commerce clients and sales team members to deliver quality technical support. Conducted research on sophisticated integration solutions and identified possible platform service gaps.
• Technical Support, 2014
• Supported clients and peers by maintaining a comprehensive knowledge of proprietary product features.

Sep 2013 – Jan 2014 · 4 mos · Austin, Texas Metropolitan Area

• Assisted with the transition of an Asterisk VoIP server from a problematic VoIP service, which saved the company substantial time and money. Implemented an internal and client facing support ticketing system to improve the resolution rate of internal IT requests. Trained personnel in using the new ticketing system. Managed user administration through Windows and Exchange servers. Reported on monthly client churn through use of Brightree data for Board presentations.

Jan 2013 – Jan 2015 · 2 yrs · Dallas, TX

• Managed all aspects of outreach through multiple social media platforms (Twitter, Facebook, Reddit, third party forums) to generate interest and engagement in collegiate sports events. Cultivated alliances and coordinated events with companies such as Riot Games, GUNNAR Optiks, and Red Bull.