Dec 2023 – Present · 2 yrs 4 mos

• Partnership Leaders is a vetted industry association for Partnerships, Channel, Alliances, and Business Development professionals to collaborate with peers, meet target partners, and accelerate their partnership programs.

Oct 2021 – Jan 2026 · 4 yrs 3 mos · Remote · Remote

• Traction Complete is a SaaS business within the Salesforce ecosystem that builds software to help customers cleanse, connect, and orchestrate their data.
• Grew registered partner network by 450%+ over three years, consistently one of the leading channels of revenue generation
• Conduct all new partner qualification, onboarding, and nurturing
• Salesforce Accelerate Grow Program Graduate (Star Pupil, 2024): Selected for advanced training and awarded for outstanding leadership and innovation in the Salesforce ISV ecosystem
• Most Valuable Tractionite (2023): Recognized as the top performer across the organization for driving partner marketing initiatives and sales enablement
• Marketing Team All Star (2023): Honoured for exceptional campaign performance, partner engagement, and budget management
• Lead cross-functional collaboration with strategic Salesforce partners to co-develop marketing initiatives and sales enablement content, driving joint go-to-market strategies and accelerating revenue growth
• Designe and execute partner incentive and loyalty marketing campaigns, resulting in a 32% increase in partner engagement and significant pipeline and revenue generation
• Create and manage monthly partner communications via Pardot, increasing open rates by 8% and click-through rates by 2%
• Leverage Salesforce analytics to optimize campaign performance
• Manage monthly budget reconciliation and invoicing

Sep 2020 – Oct 2021 · 1 yr 1 mo · Vancouver, British Columbia, Canada

• BCAA offers industry-leading products, including home, car and travel insurance, Evo Car Share, roadside assistance, and full auto repair at Auto Service Centres across the province. BCAA Members have access to a robust Rewards Program, where Members can save up to 30% at 100,000 partner locations worldwide.
• Managed and executed CAA Rewards marketing initiatives to ensure maximum Member value for regional and national partners
• Communicated and collaborated directly with external partners and CAA Clubs, nationally, regarding Rewards marketing programs
• Analyzed and supported partner performance to drive campaigns and provide recommendations to enhance customer engagement
• Researched competitive loyalty programs and developed recommendations for possible program improvement
• Managed accurate monthly budget reconciliation and accruals

Dec 2018 – Jul 2020 · 1 yr 7 mos

• Rocky Mountaineer is a world-renowned luxury passenger train that offers guests unparalleled rail tours to experience the vast and untouched wild beauty of Western Canada.
• 2019 Extraordinary Outcomes Award Winner*
• Specializing in North America Region and Group Tour Block
• Negotiated and directed extensive cooperative marketing programs
• Developed and distributed marketing materials: print and digital collateral production, trade event branding, refreshed brand content, and trade partner webpage updates
• Created a matrix of targeted partnership opportunities to ensure growth optimization in all channels
• Facilitated remote and in-person trainings on product knowledge, technology platforms, collateral awareness
• Process mapped (VISIO) team activity resulting in time and cost efficiencies, increased speed to market
• and established a process catalogue
• Created new and refreshed training resources for partners selling Rocky Mountaineer
• Completed multiple collaborative projects
• Facilitated monthly accrual and budget reconciliation (Salesforce - CRM)
• Member of the Spirit Committee and Social Purpose Council

Nov 2016 – Dec 2018 · 2 yrs 1 mo

• 2018 Circle of Excellence Award Winner for Top Team Work*
• 2018 Best Brand Engagement Campaign Award Winner*
• 2017 Best Business Innovation Award Winner*
• Specializing in the Asia Pacific Region, Global Key Accounts, and Custom Groups
• Executed marketing campaigns and created assets using a variety of platforms for product launch
• Established TRACKS (online training portal), created platform content and applied branding
• Coordinated partner invoices and prepared accruals for submission to Finance
• Maintained account, campaign, partner, and invoice information (Salesforce - CRM)
• Implemented, monitored, and reported on cooperative marketing programs with Outside Sales
• Meticulously proofed and recommended adjustments of print and digital assets
• Created an internal online company publication (The Meg-A-Zine) introducing
• content of interest and appeal to employees’ company-wide
• Hosted a Learning Journey onboard the train with travel agents (Australia and New Zealand)

Feb 2016 – Nov 2016 · 9 mos · Vancouver, Canada Area

• Discover Holidays is an Inbound tour operator offering tourists rail, coach, self-drive, ski, and wildlife/adventure packages throughout Canada and Alaska.
• Designed custom inclusive travel itineraries (Canada and Alaska) for international clients
• Ensured all client invoices are accurate and current
• Served as an emergency resource for actively travelling clients

Jun 2015 – Jan 2016 · 7 mos · Vancouver, BC

• The Sea to Sky Gondola offers guests a gondola ride to a summit that provides sweeping views of Howe Sound, the majestic coastal forests, natural alpine scenery, surrounding mountains, and a unique perspective of the mountain town of Squamish.
• Created a positive brand interest through hotel site visits and collateral distribution
• Guided Marketing and Guest Services on collateral development and client interaction

Apr 2013 – Feb 2016 · 2 yrs 10 mos · Vancouver, Canada

• Tourism Vancouver is a Destination marketing organization and business association and the premiere promoter of tourism in Vancouver.
• Identified the needs of visitors and travel agents and provided current information on tourism products and services for Metro Vancouver and British Columbia
• Promoted local cultural events using Twitter, Facebook, Instagram
• Facilitated ticket sales for multiple events through Tickets Tonight and Ticketmaster
• Assisted in coordinating familiarization tours and hotel site inspections
• Processed trade show referrals and follow up on generated leads (Simpleview – CRM)
• Designed and implemented a training program for Tourism Vancouver volunteers
• Recognized for Summer Sales challenge awards: top overall salesperson, highest sales of overnight tours, highest number of accommodation bookings